http://www.thepunch.com.au/author-bios/zac-martin/ Zac Martin is an 19 year old university student, currently in his third year of a Marketing degree. He is a freelance writer and social media marketing consultant but hates the word “expert”. Depending on whose authority you’re going on, he’s either a Gen Y or an iGen but often acts like a five year old. Zac loves to blog, tweet and have conspiracies about the Loch Ness Monster emailed to him. He loves long walks on the beach, getting caught in rain and when he grows up he wants to be an evil marketer. At one point he considered attempting to stop talking in third person. He was unsuccessful in this endeavour. When not donating to charities, helping old people across the road or saving kittens from burning trees, Zac writes about gen y, social media marketing and the internet. en Copyright 2012 The Punch penberthyd@newsltd.com.au penberthyd@newsltd.com.au Fri, 10 Feb 2012 02:00:13 +0000 Fri, 10 Feb 2012 02:00:13 +0000 Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch ExpressionEngine 1.6.7 http://blogs.law.harvard.edu/tech/rss 15 http://www.thepunch.com.au/images/punch-logo-rss.png http://www.thepunch.com.au/ 144 70 Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. Search The Punch keywords http://www.thepunch.com.au/search/ http://www.thepunch.com.au/articles/what-if-you-had-a-birthday-and-no-body-poked-you/ I’m addicted to Facebook. It’s not uncommon for me tie a piece of elastic around my arm and shoot up a dose of the online social network eleven or twelves times a day. Even when I’m not actively stalking someone or randomly updating my status, Facebook is constantly idle in the background, ready for someone to start up a Facebook Chat conversation. There are now 6.7 million Australians on Facebook, although you’ll have to take my word on that. I’m just a blogger and not a real journalist so I didn’t do any research on that statistic, I just asked Twitter. feedback@thepunch.com.au (Zac Martin) Article http://www.thepunch.com.au/articles/what-if-you-had-a-birthday-and-no-body-poked-you/#comments http://www.thepunch.com.au/articles/what-if-you-had-a-birthday-and-no-body-poked-you/#item866 Tue, 11 Aug 2009 18:30:47 +0000 Zac Martin | Author bios | The Punch http://www.thepunch.com.au/articles/what-do-medicated-children-and-rick-astley-have-in-common/ So, as much as I hate admitting it, I’m the kind of guy who watches DVDs with the audio commentary on. Turns out, some audio commentaries are actually pretty interesting if you’re into that kind of stuff, and I thought I’d share with you something I picked up when watching an episode of Family Guy the other day. Seth MacFarlane, producer and actor on the show, stated that Family Guy was one of the first television series to reference an internet joke, something which had never before been done on a mainstream medium. feedback@thepunch.com.au (Zac Martin) Article http://www.thepunch.com.au/articles/what-do-medicated-children-and-rick-astley-have-in-common/#comments http://www.thepunch.com.au/articles/what-do-medicated-children-and-rick-astley-have-in-common/#item708 Thu, 23 Jul 2009 18:55:14 +0000 Zac Martin | Author bios | The Punch http://www.thepunch.com.au/articles/face-to-face-on-the-internet/ The internet is probably the best beach in the world to go for a surf. It’s the reason I spend more than ten hours a day on the computer, at least eleven if you include my iPhone. It’s not just the great weather, the rad waves and the cool surfers you meet, in fact there are too many reasons why the internet is awesome to talk about here. But one of the more interesting ones that’s emerged lately is the concept of collaboration. And not just any collaboration, because that’s been around for ages. But this idea of people who have very little in common, have no prior knowledge of each other and in some case even remaining anonymous, coming together and working together. feedback@thepunch.com.au (Zac Martin) Article http://www.thepunch.com.au/articles/face-to-face-on-the-internet/#comments http://www.thepunch.com.au/articles/face-to-face-on-the-internet/#item570 Wed, 08 Jul 2009 18:45:09 +0000 Zac Martin | Author bios | The Punch http://www.thepunch.com.au/articles/i-know-you-hate-marketers-but-face-it-you-need-them/ Well it’s official. People hate marketers, particularly those in advertising. Research by Roy Morgan has ranked advertising as the third most-hated industry across all professions. We’re more hated than union leaders and real estate agents, but just managed to scrape in front of journalists and car salesmen. All I can say is thank god I don’t work with any car clients because with this article and an interest in marketing I might take the trifecta and actually be the most hated person in the world. So why do people hate the profession in which I’m going to invest my entire career? I’ll probably agree with what you’ve got to say for the most part, but I should probably at least attempt to convince you otherwise. feedback@thepunch.com.au (Zac Martin) Article http://www.thepunch.com.au/articles/i-know-you-hate-marketers-but-face-it-you-need-them/#comments http://www.thepunch.com.au/articles/i-know-you-hate-marketers-but-face-it-you-need-them/#item435 Tue, 23 Jun 2009 18:25:17 +0000 Zac Martin | Author bios | The Punch http://www.thepunch.com.au/articles/its-not-just-a-mint-its-a-bad-campaign/ Alongside PowerPoint slide design, I think I have a fetish for iPhone applications. Last week I was doing my usual browse through iTunes looking at some of the latest apps when I excitedly discovered one recently released by Tic Tac. I vaguely recalled reading an article about it and how they were apparently one of the leading brands in the digital space. So I quickly downloaded it, synced it and opened it. And it was shit. So much so that I actually wanted to punch somebody. For those who haven’t seen it, which apparently isn’t many of you because it was downloaded a whole 3000 times in the first week, it’s perhaps the most useless app of all time. Don’t get me wrong, there’s nothing wrong with a useless iPhone app. Or even a gimmicky one. Perhaps my favourite app of all time falls into both those categories; iPint (see above video). Released by beer brand Carling, the app appears as a glass full of beer that as you tilt slowly it empties, as though you are drinking it. Yes it’s gimmicky and yes it’s useless. But it’s awesome. feedback@thepunch.com.au (Zac Martin) Article http://www.thepunch.com.au/articles/its-not-just-a-mint-its-a-bad-campaign/#comments http://www.thepunch.com.au/articles/its-not-just-a-mint-its-a-bad-campaign/#item216 Tue, 09 Jun 2009 18:30:13 +0000 Zac Martin | Author bios | The Punch http://www.thepunch.com.au/articles/dad-whats-a-library-books-on-life-support/ I borrowed my first book from the University library the other day. I realise that doesn’t really seem like a big deal but for me this momentous occasion becomes interesting because I am a third year student. In the three years I’ve been at Monash, I’ve not once borrowed a book until now. In fact, the only time I visit the library is to steal free wifi and there was that one time I forgot my notebook so I had to use the free computers to check Facebook. But the reason I haven’t borrowed a book before is not because I’m a bad student. I mean, my grades are only average but I think that might have something to do with the number of hours I spend drinking instead of studying. feedback@thepunch.com.au (Zac Martin) Article http://www.thepunch.com.au/articles/dad-whats-a-library-books-on-life-support/#comments http://www.thepunch.com.au/articles/dad-whats-a-library-books-on-life-support/#item58 Thu, 21 May 2009 04:02:34 +0000 Zac Martin | Author bios | The Punch