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        <title>Michael Sullivan | Author bios | The Punch</title>
        <link>http://www.thepunch.com.au/author-bios/michael-sullivan/</link>
        <description>Chief executive officer of Sportingbet.</description>
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        <pubDate>Sat, 26 May 2012 20:00:49 +0000</pubDate>
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        <category>Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch</category>
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        <item>
            <title>Follow the money: no result, but a number of winners</title>
            <link>http://www.thepunch.com.au/articles/follow-the-money-no-result-but-a-number-of-winners/</link>
            <description>Three days after the election and punters will no doubt be biting their nails until the independents strike a deal with Gillard or Abbott to form a government. We&#8217;re still holding millions of dollars on the election result, and they could be waiting a week or so to be paid out on a head&#45;to&#45;head bet.



What&#8217;s clear is that punters who backed a hung parliament at $6.00 will be among the only ones celebrating at this stage. 

With the wash up then showing about 73 seats in the bag for Labor and as many as 73 for the Coalition, punters didn&#8217;t take much of a rest after a late night awaiting a result on Saturday.</description>
            <author>feedback@thepunch.com.au (Michael Sullivan)</author>
            <category>Article</category>
            <comments>http://www.thepunch.com.au/articles/follow-the-money-no-result-but-a-number-of-winners/#comments</comments>
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            <pubDate>Tue, 24 Aug 2010 19:40:52 +0000</pubDate>
            <source url="http://www.thepunch.com.au/rss/author-bios/michael-sullivan/">Michael Sullivan | Author bios | The Punch</source>
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            <title>The punters: Labor to win, with a major loss of skin</title>
            <link>http://www.thepunch.com.au/articles/follow-the-money-labor-to-win-with-a-major-loss-of-skin/</link>
            <description>From a look at the betting markets, punters seem to have lined up with pundits to call this week a nil&#45;all draw. 



While the campaign descended into a Fromelles&#45;style bloodbath, the negativity of both sides also stagnated the head&#45;to&#45;head betting market and we&#8217;ll go to the polls with Labor paying $1.28 to win, and the Coalition pegged at $3.60.

You&#8217;ll remember that last week saw Julia Gillard&#8217;s campaign finally stem the haemorrhaging that saw her odds on next PM drift out to $1.62, which was as bad as they got under Rudd. Once Sportingbet took over $400,000 on Labor in a week including a bet of $200,000, they were always going to head into the election as favourites.</description>
            <author>feedback@thepunch.com.au (Michael Sullivan)</author>
            <category>Article</category>
            <comments>http://www.thepunch.com.au/articles/follow-the-money-labor-to-win-with-a-major-loss-of-skin/#comments</comments>
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            <pubDate>Thu, 19 Aug 2010 19:45:44 +0000</pubDate>
            <source url="http://www.thepunch.com.au/rss/author-bios/michael-sullivan/">Michael Sullivan | Author bios | The Punch</source>
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            <title>Follow the money: Labor&#8217;s stunning markets surge</title>
            <link>http://www.thepunch.com.au/articles/follow-the-money-labors-stunning-surge-on-the-markets/</link>
            <description>Cast your mind back a week punters, and remember when barely a soul backed Labor for an entire fortnight of the campaign and the Coalition were tipped to become favourite by the weekend. 



But regardless of how hard Tony Abbott has pedalled, the Coalition&#8217;s sprint toward the finish has not been enough. The Labor ship has righted itself and punters must reckon that will be enough for them to sail back into government.

This week, the high rollers have moved in with big bets on Labor, and have backed them into strong favourite to win the August 21 election. And although we&#8217;re still a week and a half from the big day, we know from experience that once these bets are in the result is largely beyond question.</description>
            <author>feedback@thepunch.com.au (Michael Sullivan)</author>
            <category>Article</category>
            <comments>http://www.thepunch.com.au/articles/follow-the-money-labors-stunning-surge-on-the-markets/#comments</comments>
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            <pubDate>Thu, 12 Aug 2010 19:30:56 +0000</pubDate>
            <source url="http://www.thepunch.com.au/rss/author-bios/michael-sullivan/">Michael Sullivan | Author bios | The Punch</source>
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            <title>Follow the money: punting not as tight as the polling</title>
            <link>http://www.thepunch.com.au/articles/follow-the-money-punting-not-as-tight-as-the-polling/</link>
            <description>There&#8217;s no doubt that last week was a long time in politics for the Labor camp.



A better&#45;than&#45;expected debate performance from Abbott last Sunday had punters swarming behind the Coalition when I wrote my previous column for The Punch on the Tuesday &#8211; although some of your comments questioned whether he&#8217;d really cause the government any trouble.

By Friday, 85 percent of the money we&#8217;d taken was for the Coalition, causing them to shorten up dramatically from $3.85 into $2.50. All the chatter from the talking heads declared Labor&#8217;s campaign dead, buried, cremated following a series of damaging Cabinet leaks and the Monday Newspoll had Abbott neck and neck with Gillard.</description>
            <author>feedback@thepunch.com.au (Michael Sullivan)</author>
            <category>Article</category>
            <comments>http://www.thepunch.com.au/articles/follow-the-money-punting-not-as-tight-as-the-polling/#comments</comments>
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            <pubDate>Wed, 04 Aug 2010 19:40:28 +0000</pubDate>
            <source url="http://www.thepunch.com.au/rss/author-bios/michael-sullivan/">Michael Sullivan | Author bios | The Punch</source>
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            <title>Follow the money: punters finally getting on Abbott</title>
            <link>http://www.thepunch.com.au/articles/follow-the-money-punters-finally-getting-on-abbott/</link>
            <description>In the hours following Sunday night&#8217;s Leaders Debate, a strange thing happened: punters started backing Tony Abbott for the first time since the election was called last Saturday. 



In doing so, they not only pre&#45;empted yesterday&#8217;s Newspoll but confirmed most of the analysis about the Opposition leader&#8217;s performance in the papers: it could&#8217;ve been a lot worse.

As someone who has been taking bets on elections for years, it was a hard to imagine a bigger game changer in a betting market than when the ALP changed jockeys just weeks out from this election campaign.</description>
            <author>feedback@thepunch.com.au (Michael Sullivan)</author>
            <category>Article</category>
            <comments>http://www.thepunch.com.au/articles/follow-the-money-punters-finally-getting-on-abbott/#comments</comments>
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            <pubDate>Mon, 26 Jul 2010 19:55:12 +0000</pubDate>
            <source url="http://www.thepunch.com.au/rss/author-bios/michael-sullivan/">Michael Sullivan | Author bios | The Punch</source>
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