http://www.thepunch.com.au/author-bios/matthew-cardwell/ Matthew is a 22-year-old design school drop out. Well actually, he was given a ‘forcible leave of absence’. You know - one of those remotely pleasant euphemisms universities like to label your schooling status when you can’t be bothered to attend an 8am lecture or hand in ten drawings of the same duck. He continued to study at La Trobe University and finds journalism much more enjoyable as there is no necessity to wear a black skivvy and sip a macchiato as was the case in his previous course. Still retaining an interest in design, he also has a penchant for politics and the media. You can follow him on Twitter @matticulosity. en Copyright 2013 The Punch penberthyd@newsltd.com.au penberthyd@newsltd.com.au Thu, 14 Mar 2013 19:00:10 +0000 Thu, 14 Mar 2013 19:00:10 +0000 Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch ExpressionEngine 1.6.7 http://blogs.law.harvard.edu/tech/rss 15 http://www.thepunch.com.au/images/punch-logo-rss.png http://www.thepunch.com.au/ 144 70 Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. Search The Punch keywords http://www.thepunch.com.au/search/ http://www.thepunch.com.au/articles/why-cross-promotion-makes-me-an-angry-boy/ It won’t be long before Andrew Bolt has a cameo on Neighbours discussing validity of climate change with Harold Bishop. (Yes, we know we mentioned Harold on The Punch yesterday - sorry. Ed.) Network promotions departments assume you could easily digest Mr Bolt popping up on Ramsay Street without any real thoughts about why he is there. This is exactly why underhanded cross promotion is becoming ubiquitous. Your favourite shows are being morphed into unbearably bland advertisements for the network. Promotional departments shamelessly hijack mostly live TV, from sporting events to the news, sneakily forcing the hosts to endorse shows that need a bit of a ratings oomph. feedback@thepunch.com.au (Matthew Cardwell) Article http://www.thepunch.com.au/articles/why-cross-promotion-makes-me-an-angry-boy/#comments http://www.thepunch.com.au/articles/why-cross-promotion-makes-me-an-angry-boy/#item6043 Fri, 10 Jun 2011 19:55:40 +0000 Matthew Cardwell | Author bios | The Punch