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        <title>Jon Dee | Author bios | The Punch</title>
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        <description>Jon Dee is the NSW Australian of the Year for 2010 and is the Founder and Chairman of the Australian action group ‘Do Something!’. He is is one of Australia’s most influential figures on environmental issues, and has inspired millions of Australians in to making positive environmental and social change.

He initiated the successful lobbying campaign for Australia&#8217;s 3 year phase&#45;out of incandescent light globes &#45; a move that will save consumers hundreds of millions of dollars. He also founded World Environment News, a leading environmental news service that’s used by millions of people. He has also made over 350 environmentally focused TV and radio adverts.

In 1991, Jon and Pat Cash founded the environment group Planet Ark. In his 15 years heading up the organisation, he instigated National Recycling Week and RecyclingNearYou.com.au which is used by over a million Australians every year. He also founded National Tree Day with Olivia Newton&#45;John, an event for which 2 million volunteers have planted over 15 million trees. 

In 1989, he started Rock Aid Armenia, which featured Pink Floyd, Led Zeppelin, Queen, Bon Jovi, Deep Purple, Black Sabbath and others. In 2009, the President of Armenia awarded him the&#8217;Order of Honor&#8217;, Armenia’s highest honour. Through Do Something, he campaigns to reduce greenhouse emissions and food waste as well as the usage of paper, plastic bags and bottled water. He also launched the EastTimorNow.com web campaign to show Australians how they can help that country and was a co&#45;Founder of FeedMelbourne which has raised hundreds of thousands of dollars for food charities. He recently launched Do Something&#8217;s ‘10% IN 2010’ challenge which is asking MPs to reduce their personal greenhouse emissions by 10% in 2010.</description>
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        <pubDate>Sat, 26 May 2012 20:00:40 +0000</pubDate>
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            <title>Why the iPad could be the saviour of paid content</title>
            <link>http://www.thepunch.com.au/articles/why-the-ipad-could-be-the-saviour-of-paid-content/</link>
            <description>The one advantage that paper&#45;based magazines have had on their electronic counterparts is usability and look. The ability to turn the page and take in the beauty of a well&#45;designed magazine is something that most web sites can&#8217;t match. 



Portability is the other area where magazines have had the edge. Carrying them around is lot easier than a standard computer.

As such, many have scoffed at Rupert Murdoch&#8217;s aim to get people to pay for digital content. After all, lots of online content is currently free and there&#8217;s been nowhere near enough &#8216;value&#45;add&#8217; to warrant people paying for content. However, the launch of Apple&#8217;s iPad tablet could well be the game changer that proves Murdoch right. With their new ultra&#45;portable tablet, Apple can change the publishing industry to the same degree that they&#8217;ve changed the music sector.</description>
            <author>feedback@thepunch.com.au (Jon Dee)</author>
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            <pubDate>Thu, 28 Jan 2010 19:50:22 +0000</pubDate>
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