http://www.thepunch.com.au/author-bios/graham-white/ Graham White is Managing Director of Howorth, Ogilvy PR’s specialist business and technology PR consultancy, based in Sydney. Graham has been developing and driving strategic communications and media relations programs for a range of major technology and business brands in Australia and the Asia Pacific region. Graham is also a key member of Ogilvy’s global social media-based word of mouth marketing team, Ogilvy 360 Digital Influence. This team provides a full range of services and training to help brands be effective in social media. Graham joined Howorth in 2000 from the UK and has more than 15 years’ PR experience, running domestic and international PR programs in EMEA and Asia Pacific. Since taking the helm at Howorth as Managing Director, the consultancy has won industry recognition both globally and locally. Key highlights include Best Technology Campaign for three consecutive years at the Asia Pacific PR Week Awards, and in 2007 one campaign scooped three best of awards. Howorth was also voted the 2008 AdNews PR Agency Best Employer of the Year. Graham is an Ambassador for Starlight’s IT Fund for Kids, a charity that unites the Information Technology and Telecommunications industry to help raise funds to assist children living with serious illness, disability and autism through technology. Follow Graham via Twitter or via his blog. Graham has a first-class BA (Honours) degree in Public Relations from Bournemouth University in England. en Copyright 2012 The Punch penberthyd@newsltd.com.au penberthyd@newsltd.com.au Fri, 10 Feb 2012 02:00:13 +0000 Fri, 10 Feb 2012 02:00:13 +0000 Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch ExpressionEngine 1.6.7 http://blogs.law.harvard.edu/tech/rss 15 http://www.thepunch.com.au/images/punch-logo-rss.png http://www.thepunch.com.au/ 144 70 Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. Search The Punch keywords http://www.thepunch.com.au/search/ http://www.thepunch.com.au/articles/seven-tips-for-handling-a-crisis-on-twitter/ The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale: people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it. It seems every @tom, @dick or @harry can have an opinion. In recent years some of the biggest US companies have experienced the ugly side of social media’s reach and a recent Australian survey showed one in four of us would boycott a product after reading negative comments on social media sites. feedback@thepunch.com.au (Graham White) Article http://www.thepunch.com.au/articles/seven-tips-for-handling-a-crisis-on-twitter/#comments http://www.thepunch.com.au/articles/seven-tips-for-handling-a-crisis-on-twitter/#item1291 Wed, 23 Sep 2009 18:45:07 +0000 Graham White | Author bios | The Punch