http://www.thepunch.com.au/author-bios/dr-andrew-penman/ As CEO of Cancer Council NSW since 1998, Dr Andrew Penman is determined not only to improve the lives of cancer patients, but to work towards a goal that sees cancer defeated. He has led the organisation towards viewing cancer as a social issue and not just a medical issue, as much of what leads to cancer is socially determined. Thus to meet a real need in the community, Cancer Council’s focus is not just on cancer support, but also on cancer prevention and healthy living. In 2010, Andrew was appointed Member of the Order of Australia (AM) for his contribution to public health. en Copyright 2013 The Punch penberthyd@newsltd.com.au penberthyd@newsltd.com.au Thu, 14 Mar 2013 19:00:10 +0000 Thu, 14 Mar 2013 19:00:10 +0000 Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch ExpressionEngine 1.6.7 http://blogs.law.harvard.edu/tech/rss 15 http://www.thepunch.com.au/images/punch-logo-rss.png http://www.thepunch.com.au/ 144 70 Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. Search The Punch keywords http://www.thepunch.com.au/search/ http://www.thepunch.com.au/articles/unsexy-forms-of-cancer-deserve-our-attention-too/ Every good marketer will tell you: it’s all about the packaging. In today’s consumerist society, we’ve come to expect that products however basic and functional must be branded in a way that resonates with us through an appealing and somewhat sexy packaging. But can we think along the same lines when it comes to cancer? Should we judge the potency of a cancer based on its packaging and what makes some cancers sexier than other? Is this simply because some cancer types benefit from celebrity endorsement and that in turn makes the cause sexy? Or is it because the more common and widespread the cancer is, the more attention it receives from the media and consumers? Every year we see a wave of support come through for cancer types like leukaemia, melanoma and breast cancer with prolific media coverage and increased public awareness whilst other cancers remain in the background, overshadowed either because they have lower incidence rates or because they occur in parts of the body we shy away from publicising. feedback@thepunch.com.au (Dr Andrew Penman) Article http://www.thepunch.com.au/articles/unsexy-forms-of-cancer-deserve-our-attention-too/#comments http://www.thepunch.com.au/articles/unsexy-forms-of-cancer-deserve-our-attention-too/#item8470 Thu, 10 May 2012 19:45:37 +0000 Dr Andrew Penman | Author bios | The Punch