http://www.thepunch.com.au/author-bios/claire-johnston/ Claire Johnston began her life as a communications consultant in the corporate PR world before moving on to work for the trade union movement at Essential Media Communications Originally from Tasmania, Claire is now an inner-Sydney city dweller, enjoys English Breakfast tea, chick flicks and avoiding the gym by staying in the office late. Her pet hates include waiting for clients to approve press releases and calling journalists to see if they’ve received press releases. en Copyright 2012 The Punch penberthyd@newsltd.com.au penberthyd@newsltd.com.au Fri, 10 Feb 2012 02:00:13 +0000 Fri, 10 Feb 2012 02:00:13 +0000 Politics, opinion, world news, sports news, latest news, views, Barack Obama, Kevin Rudd, Julia Gillard, Nathan Rees, Malcolm Turnbull, Peter Garrett, Barnaby Joyce, Australian, federal politics, opinion polls, election, The Punch, thepunch, punch ExpressionEngine 1.6.7 http://blogs.law.harvard.edu/tech/rss 15 http://www.thepunch.com.au/images/punch-logo-rss.png http://www.thepunch.com.au/ 144 70 Politics, political opinion, world news, sports news and the latest news and views updated live, daily on The Punch - Australia's best conversation. Search The Punch keywords http://www.thepunch.com.au/search/ http://www.thepunch.com.au/articles/five-tips-to-avoid-downfall-by-social-media/ This week YouTube claimed the scalp of Malcolm Turnbull staffer Thomas Tudehope after he allegedly helped disseminate a Hitler parody video in which Federal MP Alex Hawke is portrayed as an irate Adolf Hitler. It didn’t take long for the supposedly anonymous Downfall meme to catch the media’s attention, and by then it was only a matter of time before the creative talent behind it was exposed. Not helped in any way by a comprehensive email chain leaked to the media linking Tudehope and another Liberal staffer Charles Perrottet to the short film. But with revelations that Tudehope had to resign over the issue, maybe it’s time for a little lesson for young staffers, press secretaries and politico wannabes out there who seem to think Web 2.0 is all fun and no responsibility. Sure it’s all a bit of a lark now and then, but when pre-selections, votes and political cred are at stake, there’s nowhere to hide. And seriously, who wants to lose their job in this economic climate? feedback@thepunch.com.au (Claire Johnston) Article http://www.thepunch.com.au/articles/five-tips-to-avoid-downfall-by-social-media/#comments http://www.thepunch.com.au/articles/five-tips-to-avoid-downfall-by-social-media/#item1707 Wed, 11 Nov 2009 18:45:28 +0000 Claire Johnston | Author bios | The Punch