Adam Ferrier is global head of Behavioural Sciences at Naked Communications, Australia. After completing university with degrees in Psychology and Commerce Adam began his career as a psychologist working in maximum security prisons before making the natural, seamless, move into advertising. During this time Adam also managed to complete a post-graduate thesis into what makes people cool, and create a psychological board game ‘The Analyst’ (apparently selling well in the Benelux countries). Now at Naked, Adam works with the country’s most ambitious marketers and some of the world’s most desired brands. Adam writes and talks about consumer behaviour, living in a branded world, and what it means to be cool (or not).
Articles by Adam Ferrier
Read all about it
Up to the minute Twitter chatter
The latest and greatest
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…