Adam Ferrier
Adam Ferrier is global head of Behavioural Sciences at Naked Communications, Australia. After completing university with degrees in Psychology and Commerce Adam began his career as a psychologist working in maximum security prisons before making the natural, seamless, move into advertising. During this time Adam also managed to complete a post-graduate thesis into what makes people cool, and create a psychological board game ‘The Analyst’ (apparently selling well in the Benelux countries). Now at Naked, Adam works with the country’s most ambitious marketers and some of the world’s most desired brands. Adam writes and talks about consumer behaviour, living in a branded world, and what it means to be cool (or not).
Articles by Adam Ferrier
Why VB drinkers, pollies and Lance Armstrong are deluded
Have you ever tried to tell someone who loves their VB (or any other mainstream beer) that there is little…... Read more
Five fabulous facts about advertising
Advertising gets a bad rap. So you may not like your favourite TV show being interrupted by Rhonda’s holiday in…... Read more
Brand new Julia needs to renew her brand
Managing a brand is a simple affair. Simple, but not easy. A brand is simply “a promise kept”. You’ll hear…... Read more
I don’t know about art, but I might steal this
Have you seen this advertising campaign for the Art Series Hotels? As reported in The Australian, it encourages people to…... Read more
Consumption need not be a deadly disease
Consumer spending is good, right? We are told in the media all the time to spend more, and we worry…... Read more
Hair’s how to raise more money
Asking people to do anything is tough. Asking them to give you money is even harder. Yet that’s what charity…... Read more
Since when did advertising become respectable?
The other day I was presenting at a conference on sustainability, and wondered what I was doing there. I clock…... Read more
Dad’s last gasper: burying the argument for smoking
My dad was a pack a day smoker of Marlboro Reds, he died of cancer in 1996. This is a…... Read more
Money probably can buy you happiness
Does your new model six-cylinder car make you happier? What about that new in-home cinema, complete with HD-TV, surround sound,…... Read more
Massive fail - the anti-social world of social media
I was a bit of a front row nerd at school - it comes with the territory of being State…... Read more
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
Someone said The Hangover II was like the first movie without the jokes. Appears III has also lost the hangover http://t.co/YgB6VOWW6b
RT @Hellraiserhelto: @lucyjk @SamClench Also so far the don't go for melodrama or pathos once in a while. Its just a fun show for 30 minut…
Peter Costello was slow to recognise Tony Abbott's economic mastery but his near wholesale adoption of Labor's Budget has swung him at last.
Recent posts
The latest and greatest
The Punch is moving house
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
Will Pope Francis have the vision to tackle this?
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
Advocating risk management is not “victim blaming”
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…
Nosebleed Section
choice ringside rantings
From: Hasbro, go straight to gaol, do not pass go
Tim says:
They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]From: A guide to summer festivals especially if you wouldn’t go
Kel says:
If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]Gentle jabs to the ribs
Superman needs saving
Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more
