Adam Ferrier

Adam Ferrier is a Consumer Psychologist and a Founding Partner of Naked Communications, Australia. After completing university with degrees in Psychology and Commerce Adam began his career as a psychologist working in maximum security prisons before making the natural, seamless, move into advertising. During this time Adam also managed to complete a post-graduate thesis into what makes people cool, and create a psychological board game ‘The Analyst’ (apparently selling well in the Benelux countries). Now at Naked, Adam works with the country’s most ambitious marketers and some of the world’s most desired brands. Adam writes and talks about consumer behaviour, living in a branded world, and what it means to be cool (or not).

Money probably can buy you happiness

04 Feb 10 Does your new model six-cylinder car make you happier? What about that new in-home cinema, complete with HD-TV, surround sound,…... Read more

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Massive fail - the anti-social world of social media

27 Oct 09 I was a bit of a front row nerd at school - it comes with the territory of being State…... Read more

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