Adam Ferrier
Adam Ferrier is a Consumer Psychologist and a Founding Partner of Naked Communications, Australia. After completing university with degrees in Psychology and Commerce Adam began his career as a psychologist working in maximum security prisons before making the natural, seamless, move into advertising. During this time Adam also managed to complete a post-graduate thesis into what makes people cool, and create a psychological board game ‘The Analyst’ (apparently selling well in the Benelux countries). Now at Naked, Adam works with the country’s most ambitious marketers and some of the world’s most desired brands. Adam writes and talks about consumer behaviour, living in a branded world, and what it means to be cool (or not).
Articles by Adam Ferrier
I don’t know about art, but I might steal this
Have you seen this advertising campaign for the Art Series Hotels? As reported in The Australian, it encourages people to…... Read more
Consumption need not be a deadly disease
Consumer spending is good, right? We are told in the media all the time to spend more, and we worry…... Read more
Hair’s how to raise more money
Asking people to do anything is tough. Asking them to give you money is even harder. Yet that’s what charity…... Read more
Since when did advertising become respectable?
The other day I was presenting at a conference on sustainability, and wondered what I was doing there. I clock…... Read more
Dad’s last gasper: burying the argument for smoking
My dad was a pack a day smoker of Marlboro Reds, he died of cancer in 1996. This is a…... Read more
Money probably can buy you happiness
Does your new model six-cylinder car make you happier? What about that new in-home cinema, complete with HD-TV, surround sound,…... Read more
Massive fail - the anti-social world of social media
I was a bit of a front row nerd at school - it comes with the territory of being State…... Read more
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RT @RajWakeling: we crucify Lana Del Rey for manufacturing her identity and using autotune, and we worship lady gaga for the same? get some perspective
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The humourless hysteria of the holier-than-thou
In I Spit On Your Grave, a young woman is gang raped in a remote woodland. She is beaten and tortured…
Cash mobs aren’t so flash
For a moment in the mid-naughties, they were the coolest of all cool social media-fuelled meme-thingos.…
If we wanted reality, we’d turn off the television
“Some day, far into the future, this here machine will become a powerful medium with the potential…
Nosebleed Section
choice ringside rantings
From: Punch on: Open thread 09/02/2012
marley says:
I'm one of the older ones, so I've certainly seen a few changes in my time. When I started school I learned to write with a nib pen, dipped in an inkwell (no, I'm not kidding). My mother became a dab hand at getting inkstains out of my clothes. Flicking ink at one another in the classroom was an essential… [read more]From: I’d rather have a piece of toast than listen to crap lyrics
Erick says:
Led Zeppelin are responsible for my all-time favourite mixed metaphor: "There you sit, sit and stare, like a book on a shelf rusting." (Misty Mountain Hop) I laugh every time I hear it. Hmmm, I believe I've decided what to play on the way to work today. [read more]Gentle jabs to the ribs
No wuckin forries. These nuckin futs are tuckin fops
Well, puck me with a fitchfork. The F-word is apparently an acceptable part of Australian speech. That’s… Read more
