Last week when Simon Crean announced a plan to rebrand Australia, we sought your suggestions for a new national marketing slogan. Penning a line is one thing - but to get the full impact, it may help to see how some of the stand-outs read on a poster. Add your responses and appraisals in the comments - the first attempt is from Eccles:

The Baz Luhrmann effect

The rest are after the jump.

From a presumably happy Telstra Employee:

A twist on New Zealand's '100% pure' campaign

From Simon:

In the vernacular

Mick Doogan’s comment on the diversity of the national economy:

On industry

From reader Stumped:

Describe this image

Did it really go that global? From Paull Young:

Simple, effective, and probably making no sense to anyone who wasn't here for a particular week in May.

Chris had a twist on the old saying about the French:

Ooh, political

So no spotting tours, then? From “Sam Chowder”:

... Except when they're cheering on their NRL teams.

72 comments

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    • Ben C says:

      10:01am | 01/09/09

      Australia
      It’s grouse.

    • stephen says:

      11:51am | 01/09/09

      “Australia - We’d love to meet you”

    • miketron says:

      12:29pm | 01/09/09

      Australia - It’s a great place if you’re white…

    • bulmkt says:

      12:44pm | 01/09/09

      Cowabunga! Come Down Under!

    • Irene says:

      01:45pm | 01/09/09

      Australia
      We’re really on TOP of the world!

    • JB says:

      01:55pm | 01/09/09

      Colgo, put that as a 30second slide show with some music on the truly global YouTube and you’ve got 20mill in the bag!

    • MC says:

      02:55pm | 01/09/09

      Heard on TV last night:

      Australia  
      Made in China

    • Paul says:

      03:59pm | 01/09/09

      Australia: We decide who comes to this country

    • Keith says:

      04:31pm | 01/09/09

      Australia!  We’re really down to earth here. We want to sell it to you!

    • Tourism Australia says:

      04:36pm | 01/09/09

      Australia: Its a really top place with lots of things to do and stuff.

    • djmichaelb says:

      04:41pm | 01/09/09

      Straya!

      Our Ya Go’n?

    • Jack says:

      05:25pm | 01/09/09

      Need something really bogan, like: ‘On ‘ya Jet- I mean, Australia

    • jack says:

      05:26pm | 01/09/09

      Something confusing and arty (like the “you can get lost in Melbourne” ad). It will either confuse people into coming here or sell the place as a sophisticated place to visit.

    • Arthur Potter says:

      07:35pm | 01/09/09

      Australia: Gateway to the Antarctic

    • Rob says:

      12:10am | 02/09/09

      Why not just sublease the QANTAS ads? 
      (Wife’s idea)

    • Daton says:

      08:30am | 02/09/09

      Think Green switch off the lights after you leave

    • acker says:

      08:43am | 02/09/09

      Come to Australia

      Where we build the most expensive and slowest houses on earth..just ask our aboriginal communities.

    • Isabel says:

      02:10pm | 03/09/09

      AWE stralia

    • amplion says:

      05:37pm | 03/09/09

      The way everything should be - Australia, here and now!

    • Dane Knows says:

      04:23am | 04/09/09

      Australia- Better than Guatemala!

    • Mr Pastry says:

      09:49am | 04/09/09

      Please come to Australia : I know you see drunken bogans shouting oi oi oi all the time, but some of us are quite sophisticated and drink overpriced coffee with crossed legs while reading a newspaper.

    • Millie says:

      04:59am | 05/09/09

      Australia: We’re all such comedians down here

    • pete says:

      12:26pm | 07/09/09

      The first tourists loved it so much, they all ended up staying.

    • sophie says:

      12:17pm | 08/09/09

      Australia- we have a big apple too, only its a rock

    • tiddles says:

      02:57pm | 08/09/09

      Australia - so good i’m coming home after 18 years

    • chrissy says:

      01:28pm | 09/09/09

      “Forget all the rest”
      * come Down Under and see the best ...*
      (shown with snapshots of our unique wildlife ...icons, Paul Hogan tossing the shrimp on the barbie etc etc.)

    • papachango says:

      01:57pm | 09/09/09

      I second the idea of just using Qantas ads. they’re far superior to anything the government tourism board has come out with

    • Steve of Cornubia says:

      07:33pm | 09/09/09

      Australia. Round the back and down below, where you normally find the arse.

    • ron hall says:

      07:52am | 11/09/09

      FOR SALE—————-MORTGAGEE IN POSSESION, INTERESTED APPLICANTS CALL KEVIN RUDD.

    • Teddy Sea says:

      02:27pm | 11/09/09

      We don’t mind if you DON’T come ... but you’ll feel better if you do!

    • R.E.L. says:

      04:12pm | 11/09/09

      Australia.
      We don’t give a F@#&!!!!

    • pix says:

      11:23am | 14/09/09

      australia? well, bugger me.

    • Andrew says:

      08:54pm | 14/09/09

      Australia - Land of the Long White Rule

    • Steve says:

      03:30pm | 15/09/09

      No wonder we don’t have water

    • SNAP83 says:

      04:20pm | 15/09/09

      THE WONDER THAT IS DOWN UNDER!

    • PatC says:

      01:56pm | 17/09/09

      Australia - We aint broke Ha Ha!!

    • MS says:

      06:49am | 18/09/09

      Australia- Spend your life waiting for one of it’s services!

    • steve says:

      07:46am | 18/09/09

      Your comment:come to Tasmania: Not the end of the world but you can see it from here.

    • Ben says:

      11:45am | 18/09/09

      Australia - because after WW3 we’ll be the only ones not nuked to oblivion.

    • Daryl Murray says:

      04:21pm | 18/09/09

      Australia: Coz we’re a cool shaped country

    • Paul Hogan says:

      04:21pm | 18/09/09

      Australia: You don’t have to pay tax

    • Pablo says:

      05:24pm | 22/09/09

      Australia - Beer, Beaches, Barbeques, Babes.

      Tacky, lowest common denominator… should work really well =P

    • Samantha Adams says:

      09:02pm | 24/09/09

      Australia
      Commodwealth of happy go lucky people and our good sense of humour,our free spirit,she’s apples,fair dinkum mate
      our willness to help our friends and neibours that are true blue,we have it all,we are the lucky country,Australia,you bet

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