Three times a week I watch porn. I’m a man of routine, so the days are always the same - Mondays, Thursdays and Saturdays.

It’s nothing too explicit – just stocking-clad women stripping off their clothes and shaking their breasts in my face as they rub up against other women, men, poles, or whatever else they can find nearby.
When it’s not lingerie models, it’s women in a nightclub, lying on the top of the bar, near naked, while groups of men pour alcohol over their glistening bodies, to the beat of the latest dance music sensation.
Then there’s the classic pool party scenario – groups of women in bikinis striking provocative poses as they splash and play in the pool – to an audience of men on poolside – and me.
This is the content of the MTV video clips that are playing on the television screens when I visit my local gym each week. It’s nothing short of soft-core pornography, and I’m over it.
I started watching video clips when I was in high school (15 years ago), and I’ve noticed a dramatic transformation in the content of clips over that time. Take our own Kylie for example. The clip for “Locomotion” is almost quaint when we watch it now, laughed one commentor on YouTube - “omg… teens in the 80’s were sooooÒ innocent, lol!”.
As time progressed, Kylie got sexier – sliding out of the pool in “On a night like this” and seductively slinking around the nightclub in gold hot-pants in ‘Spinning around’. But her latest clip - “All the lovers” takes things to a whole new level.
The clip is deemed too explicit for an under 18s audience on YouTube and rightly so – as the video rolls, milk and marshmallows fall to the ground, as men and women start taking their clothes off.
Then they’re all in one big human mountain, rubbing up against her, rubbing up against each other, as more and more people join the mountain. Kylie’s the only one wearing any ‘clothes’ – dancing on top of the orgy.
We’re not in Locomotion-land anymore.
Kylie is a useful example, because in her clips we can see the shift, the sliding loss of innocence in the choreography. But most of the video clips produced today have skipped innocent, and jumped straight to explicit.
Nikki Webster couldn’t hold out long before taking her clothes off. Miley Cyrus has recently taken the plunge (and not just her neckline), too.
Sex has been so shamelessly and thoroughly grafted into video clips, that it’s hard to find a clip without highly sexualized imagery.
Considering the phenomenal transformation over the last decade, is it that far-fetched to suggest that if we wait another 10 years, hardcore pornography will have infiltrated the mainstream video clip culture?
“It’s just video clips”, I hear you say. But for me, this is just the straw that’s broken the weary camel’s back.
I’m sick of turning to the left and to the right and at every turn to be confronted with the same depiction of women – they are sexual playthings, who exist to live out my fantasies and satisfy my desires.
From the porn-inspired Lovable ads to Roger David’s new line of t-shirts, to the disgusting campaign run by Lynx to promote their new deodorant. Ironically, it’s difficult to find a more odorous campaign – one in need of far more than deodorant to cover up the foul stench.
Collective Shout has been doing a great job at bringing these issues into the public domain. I’ve got no affiliation with them – I just support what they’re trying to do. Women need to be given far more respect, and men need to stop being manipulated. Our sexuality is far too precious to be treated with such widespread contempt.
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