What makes a good beer ad?
It’s hard to envy the ad makers over at Carlton United Breweries for the task of marketing VB – arguably one of the world’s most undrinkable beers, but they’ve absolutely nailed the song that runs behind their latest series of ads “real beer” – with Neil Diamond’s, “Hello Again”.
Because while good actors can come and go and an epic back drop will only get you so far - there is nothing more important to creating a successful beer ad, than choosing the right song to go with it. It’s just a pity they didn’t make the message of the “real beer” easier to understand.
Maybe my gender can provide some kind of explanation for why it took me at least two watches of the new ads to figure out the meaning behind the blokes using hand-cream, getting a spray tan and proudly nursing cocktails in the front bar of someone’s pretty cool looking local. Or did I?
Well not if the Carlton and United Brewries’ press release that accompanied the launch of the new ads and posted by Tim Burrowes on his website Mumbrella is anything to go by. Because according to the brewery, there’s an awfully big message behind the new VB:
“The new campaign was developed from insights pointing to an increasingly superficial society, and asks men to take an honest look at themselves and pose the question, have I gone too far? From photo-shopping Facebook profile photos to skinny jeans and plastic surgery, the campaign showcases that, while superficiality will always exist, men have a real desire to be authentic.”
But aren’t they taking themselves just a little too seriously and since when did beer ads ever need any other message than to demonstrate just how good it is to drink?
Just to be sure, here’s a list of the top five things that must appear in a beer ad, add yours below:
1. Has to have a catchy tune or slogan
2. Contain a close up of a perfectly poured, icy cold glass with bubbles rising to the top
3. Use slow motion camera techniques
4. Should have at least one shot of a great looking pub
5. Must include a gratuitously cheery “cheers” shot at the end
Read all about it
Up to the minute Twitter chatter
The latest and greatest
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…