I’m addicted to Facebook. It’s not uncommon for me tie a piece of elastic around my arm and shoot up a dose of the online social network eleven or twelves times a day.

Sorry Timmy - you didn't update your Facebook details so your birthday didn't happen.

Even when I’m not actively stalking someone or randomly updating my status, Facebook is constantly idle in the background, ready for someone to start up a Facebook Chat conversation.

There are now 6.7 million Australians on Facebook, although you’ll have to take my word on that. I’m just a blogger and not a real journalist so I didn’t do any research on that statistic, I just asked Twitter.

Anyway, by the time you take out the old people unfamiliar with this internet fad and the youngens still kicking a footy around in the backyard and that leaves just about everyone else. While there might be a couple of people still stuck on MySpace and some Gen X’s who still think I actually check the mailbox not on Facebook, almost my entire social network is.

And that’s why I’m addicted. Because almost every single one of my social interactions somehow involves Facebook. If a mate feels like beers at a pub tonight, he’ll drop a comment on my wall to see if I’m interested. Someone else losses their phone, they update their status asking for peoples’ numbers. Bored at work, someone else will start up a conversation to keep them from stabbing the next custumer that walks in. The list goes on and Facebook’s uses have pretty much embeded themselves in nearly every aspect of my life.

I’ve got friends without accounts who have missed out on parties because invitations were sent out purely as a Facebook event. Likewise, last weekend I missed a massive 21st because it wasn’t on Facebook. I lost the invite I was handed at uni one day and because it wasn’t in my Facebook calendar I forgot about it.

I’ve heard one story, where a girl found her dream home but the real estate agent said she had only a day to organise the money otherwise he’d have to give it to another buyer. She jumped on his profile, saw they had a friend in common and turns out the two guys were best mates. She got an extra week and happily purchased the house.

Birthdays are another big one. And for the past two years I haven’t missed a single one. Except of course for those people who aren’t on Facebook, which for me is most of the family… who tend to be the most important when it comes to remembering birthdays…

Anyway, to test the reliance me and my generation have placed on Facebook, I decided to conduct some “market research”, which was really just another reason to spend some more time on one of my favourite websites. Two months before my birthday, I changed the date to show up a month earlier than it should have to see how many of my friends knew the actual date of my birth. I realised later that not only had I crossed the line but had actually taken a few steps back, run and leaped over it. But you knew marketers had no ethics already, right?

Turns out, none of friends knew when my real birthday was. My wall flooded with the standard comments, a couple of people sent through an sms and one unfortunate friend even bought me a beer or seven. Needless to say, most of my friends weren’t overly happy when my real birthday rolled around a month later. Free beer aside, I think my Facebook friend count dropped a little that day.

But the point is, my generation is addicted to Facebook. But unlike the pills, lines and other hard drugs my friends do, this addiction isn’t necessarily a bad thing. It’s embedded itself into our lives for a reason; it’s useful. Facebook is more effective and more efficient, and not just a tool of communication. Facebook is no longer just about pointlessly poking a friend you tracked down from Grade 4. But if it turns out you two get along really well, at least you’ll remember their birthday.

10 comments

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    • Cassandra says:

      08:08am | 12/08/09

      I would poke you if I could..

    • Lexi says:

      09:21am | 12/08/09

      Is the “next costumer” a person who wears costumes all the time?

      And I assume you’re referring to sex here: “other hard drunks my friends do”.  LOL your generation needs to learn about spell check… The green squiggly lines help you with grammar wink

      Enough poking fun at you!  Good theme for your article.  As I’ve pointed out your typos, you’ve probably figured out I’m not a Gen Y… Plenty of us Gen Xers love FB too.  When you’re truly bored there’s always Bejewelled Blitz and Pathwords :D

    • Nikki says:

      10:06am | 12/08/09

      Totally agree! Facebook makes my life easier. Don’t need to update email addresses when people change jobs or ditch their Hotmail accounts for Gmail. Party organising is a breeze. I wouldn’t be too offended people don’t know your real birthday - they have just swapped the adress book or calendar for a more automated system in Facebook. It would be the same as telling the wrong one when your first met them.

    • JB says:

      10:26am | 12/08/09

      I find the concept of social networking interesting when you look at it as a product. 5 years ago if you didn’t know about MySpace you weren’t hanging around with the right people. Nowadays, for someone like you it’s obvious that you consider sooo many people to be your friend that to have missed someones 21st - someone who went to the effort to make a REAL invite - it’s ok you’ll either make up for it by commenting them or even apologising to the newly turned 21er over facebook chat!
      Not only has it changed who you’d consider a “friend” rather than just someone you know, I have to ask, when the next big thing comes along who’s gonna stay on Facebook? It’ll dwindle just like myspace and once again (I hope) you’ll find out who your good friends are because they see you face to face and can contact you without using the Internet… Such a first-world city phenomenon.
      Indeed, perhaps facebook is important in telling us who our solid friends/mates are… just because if they’re important to us facebook will represent such a small percentage of the overall contact time you have with that person!

    • Zeta says:

      10:53am | 12/08/09

      You never stop to think about all that venture capital money Facebook sourced from firms associated with the CIA, and the US Department of Defence? Many of whom also bankrolled Twitter? Or the fact that after the fading first gen social networking site MySpace was bought by Murdoch’s News Corp, everything else (including 2nd tier social networking sites like LiveJournal) were snapped up by Russian billionaire, media mogul and Arsenal FC owner Alisher Usmanov? So every single piece of information you post on every single social networking site is under the direct control of three of the richest men on the globe, including Peter Thiel, PayPal founder and the guy who mysteriously fronts the cash everytime a new social networking fad appears.

      What about the fact that with real time integration of iPhones, arguably the most ubiquitous piece of technology since the iPod, skilled users have the ability to track you based on the GPS co-ordinates buried in the .EXIF data contained in photos taken by your iPhone once you upload them to your social networking site of choice? So not only do the world’s most powerful people and intelligence organisations know who you are, your key demographic indicators, your likes / dislikes, your political persuasion, your relationship status, your sexuality, and every most mundane detail about your life that you insist on posting in your ‘status update’, they can also figure out where you were standing, and in which city your photos were taken.

      And the biggest joke, the irony of it all, is that after spending decades of time and billions of dollars on gathering intelligence in a clandestine fashion; the United States intelligence industrial complex figured out a way for an entire generation to give up every detail about themselves, the puzzle that had eluded them since J. Edgar Hoover first started opening files on celebrities in the ‘40s. It turned out they just had to ask.

    • Rowan M says:

      11:09am | 12/08/09

      @Zeta, given the light & fluffy with chocolate sprinkles content he posts, Zac doesn’t stop to think about much at all.  he’s already expressed a preference to alcohol over research…  it’s a wonder the punch gives him any column at all!

      did you hear the one about the woman who made a social experiment and changed her name on facebook to see how long it would take to filter through to reality?  only problem is that the facebook gods wouldn’t let her change it back.  now her friends in real life think that’s her actual name

      true story: http://news.cnet.com/8301-13577_3-9817285-36.html?tag=tb

    • Toddzilla says:

      12:10pm | 12/08/09

      It is hard to think of anything sadder than people who use social networking sites on a regular basis. Despite the technology it is actually a return to prehistoric behaviours, with people who don’t really know or care for each other, gathering together in groups of mutual sadness for fear that they may be consumed by Sabre-toothed Tigers… or these days, life in general.

    • Rowan M says:

      02:05pm | 12/08/09

      consumed by consumerism, perhaps?

    • Lexi says:

      04:02pm | 12/08/09

      @Toddzilla - I only have FB friends who I know and care for.  No fear of sabre-tooth tigers, or anything else much.  What do you know, I’m sure plenty of people who don’t blog think those of us who share our opinions with those we don’t know to be rather sad… So it all comes full circle.  I’m happy, and I don’t care what you do, so why do you need to judge what others do, so long as it’s not hurting anyone?

    • Nick says:

      07:36pm | 12/08/09

      @Zeta, so, they have my details? Now what? I’ll be very surprised if Jobs/Murdoch/mysterious Russian turns up at my door because they disagree with my political view or don’t like my profile pic.

      You’re also incorrect in suggesting that MySpace was a “first gen” social networking site. They’ve been around since the early 90s, if not earlier than that.

      @Toddzilla, I’m almost offended by you statement that users “don’t know or care for each other”. Perhaps the secondary purpose of the phenomenon (behind being a vanity parade, for some) is to learn more about others.

 

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