Oh dear. Labor minister Simon Crean has deluded himself into thinking that Kevin Rudd’s popularity can be “bottled” and controlled to help the government win re-election.

Perhaps desperation is seeping through Labor’s ranks in the wake of this morning’s unfriendly poll results, because this is as fine an example of wishful thinking as you could ever hope to see.
Crean believes that Rudd could be a great “asset” for Labor during the election campaign, if only he would remain a “disciplined asset”.
“I think that if the combination of discipline plus the asset can be agreed upon it would be a fantastic boost to our fortunes and I would certainly advocate it,” Crean said.
With all of these mysterious references to “the asset”, you’d think that Kevin was the secret superweapon in a James Bond film.
But here’s the flaw in Crean’s master plan - Rudd isn’t some pliant pawn who can be bent to the Prime Minister’s will. He is a rather obstinate and independent fellow who will do whatever he damn well pleases.
The former PM has been on (another) media-dubbed charm offensive over the last few days. Commenting on an upcoming telemovie which will cover his rise and fall from power, Rudd nominated Chopper Read as the man to play him on screen. Well, he also mentioned Eric Bana, but let’s be realistic here.
Unfortunately for Crean and Julia Gillard, Rudd will be about as easy to control as Chopper Read himself over the next eight months, so Labor’s strategists should really find another way to boost the government’s popularity.
Good luck with that.
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