We have all been there. Watching a favourite show on TV and suddenly feeling as if we could die if we do not get our hands on a tub of ice cream. Like now.

Repeat after me: I don't want this cupcake. I just need to eat a better lunch.

In fact, some of us may be so taken by this urge to eat something sweet that we find ourselves leaving our warm, cozy home to get our sweet fix. Or sometimes threatening or convincing our partners to go and get it for us.

The interesting thing about food cravings is that they give us much valuable information about what’s happening in our bodies, and what things are missing from our baseline diet.

We have all heard the stories of pregnant women aggressively convincing their partners to go in search of gherkins, ice cream and chocolate late into the night. Some would argue that this is simply the body’s way of telling a mum to be, that she is in need to certain key nutrients in her diet.

For those who are not pregnant, food cravings can also often be explained when we take a closer look at our physiology and what may be happening with our basic blood glucose control. Hence when it comes to food cravings, understanding and managing them, the real question becomes; not what are you craving but why are you craving it?

As a nutritionist who works with people to improve their dietary habits, the most common reason that I see people experiencing food cravings is because their dietary intake is not balanced throughout the day.

Often a low caloric intake throughout the first half of the day, or skipping breakfast sees people crave sweet food for the remainder of the day. Not eating enough carbohydrate, particularly for those people who also exercise intensely in the morning will in turn result in fluctuating blood glucose levels which can in turn result in strong cravings for sweet food.

And then there are the situations in which people may also find themselves with a more specific craving, such as one for steak or fish or crunchy foods. Such cravings may be an indication that a key nutrient such as Vitamin C or iron may be missing from our diet. Who knew the body was so powerful?

Alternatively, a craving can be the result of programming the body to look for certain taste sensations at certain times of day. Such behavioural responses can become more serious dietary issues when it comes to programming our food behaviour long term.

For example if you always eat a biscuit with your coffee at 10am, your brain is going to be looking for a biscuit with your coffee every day at 10am until you break the association over a number of days. In such scenarios poor food habits can easily become deeply entrenched as we psychologically link high fat, high sugar foods such as biscuits, cakes and chocolates to certain locations, situations and times of day, eating out of habit rather than desire or hunger. Such cravings need to be identified and ideally managed if we are to control our weight long term.

The good news is that such behavioural food cravings can easily be broken by undoing the food link to certain times of day. Particularly when they have been developed with extremely sweet and/or salty foods. While breaking the link by going cold turkey on the food you crave is ideal, if you would prefer a slightly more gentle craving management plan, try at first to delay the craving.

Rather than instantly eating one of the foods that would usually satisfy you, try and have at least 10 minutes doing something else. You will be surprised how many times you can eliminate this instant hit of sugar or fat from your diet, by simple slowing down the eating process and re considering if you really do want these flavours in your mouth a few minutes later. In fact a study actually found that a significant number of participants lost their craving for chocolate when they had to go for a walk before they were allowed to indulge the craving with any chocolate.

Secondly, never feed a craving with more of the same type of food. Remember that foods typically craved often have a rich taste and mouth feel. Giving the body more of this intense flavour and texture is only likely to make the craving worse.

Next, you need to change the taste in your mouth. Green tea and iced cold water with a lemon slice are green ways to kill a craving for sugar as can sugar free gum and mints. And of course brushing your teeth is a time proven technique.

Physiological cravings are also completely within your control. Significant drops in blood glucose levels which occur when uneven amounts of carbohydrates are consumed throughout the day are the most common reason individuals crave sugar.

Remember that the body actually likes to have a constant stream of glucose to deliver to the liver and the brain and if you go without carbohydrates, particularly if you are training regularly or choose the wrong types of carbs, you are leaving yourself vulnerable to extreme sugar highs and lows.

Simply aim to each a slowly digested, low GI carb every three to four, even in very small amounts to help support optimal blood glucose regulation and notice how much more in control of your cravings and food intake you feel.

Remember you never need to be a victim of your cravings and in most cases your cravings are telling you that your diet is lacking in something, somewhere else.

Sure an occasional ice cream or chocolate hit is simply human, but demolishing an entire pack of Tim Tams on a nightly basis suggests that the behaviour needs to be examined more closely. And you need to start asking yourself why you are really looking for such a hit at that time of night. 

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33 comments

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    • Emma says:

      05:52am | 20/02/12

      So I have craving for chips when my body is lacking vitamin C? That is not very clever of my body now, is it?

    • Ben says:

      06:37am | 20/02/12

      Correct. Your body naturally craves the highest fat substances possible. Our bodies are not perfect – they were not intelligently designed.

    • Emma says:

      07:05am | 20/02/12

      Ben

      That is so mean. If I lack vitamin C, cant my body then crave an apple please?

    • acotrel says:

      05:56am | 20/02/12

      Have you tried affogato yet ? Vanilla icecream with a shot of expresso coffee pored over it -  It must be the extreme example of decadence !

    • Kika says:

      09:06am | 20/02/12

      ESpresso… Espresso.

    • Eleanor says:

      12:55pm | 20/02/12

      To be completely decadent, it also needs alcohol in there somewhere…

    • Bill says:

      06:49am | 20/02/12

      I always seem to get a craving for pizza - at around 2am after a night’s drinking.

    • stephen says:

      07:49am | 20/02/12

      Yeah I do too.
      A Godfather with extra oregano and anchovies and I sit on the steps of the light shop over the road from the pub and talk with my mates about the good ol’days.
      ‘Good ol’days’ ?
      You never bought a round all night, dopey.’

      ‘Yeah well I gotta save me money for a second pizza.
      Hey, and what are you blokes getting to eat ?’

      Moral : beer and pizza is best at half-price, (if you can get away with it, that is.)

    • acotrel says:

      07:10am | 20/02/12

      Right now I’m craving a bowl of unsweetened muesli.  It must be the fat in the low fat milk that I am seeking ?

    • Gregg says:

      10:05am | 20/02/12

      It is probably the lack of fibre you’re seeing in your beloved.

    • Webster says:

      07:49am | 20/02/12

      From 2nd paragraph - “threatening our convincing partners”

      What does that mean? When did ‘convincing’ become an adverb? It makes no sense.

    • acotrel says:

      08:03am | 20/02/12

      I think the word ‘our’ in front of ‘convincing’ should have been ‘or’ .  You can tell it was written by a woman, the option to replace coercion with persuasion was left open, but note the order of preference.

    • Direct says:

      09:07am | 20/02/12

      “Simply aim to each a slowly digested, low GI carb “

      I’m guessing “convincing” became an adverb around about the same time that “each” became a verb.

    • Direct says:

      09:21am | 20/02/12

      “Simply aim to each a slowly digested, low GI carb every three to four, “

      Every three to four what? Seconds? parsecs? Kilograms?

      This article is in dire need of an editor.

    • Gregg says:

      10:13am | 20/02/12

      @Direct
      You do need to read more than one para at a time and that can be common with technical subjecys, especially where the readers have not shot their brain something it might need.

      ” Remember that the body actually likes to have a constant stream of glucose to deliver to the liver and the brain and if you go without carbohydrates, particularly if you are training regularly or choose the wrong types of carbs, you are leaving yourself vulnerable to extreme sugar highs and lows.

      Simply aim to each a slowly digested, low GI carb every three to four, even in very small amounts to help support optimal blood glucose regulation and notice how much more in control of your cravings and food intake you feel. “

      The target of each is the brain and the liver and even Hannibal Lecherous would know that and it is one low GI carb as every third or fourth intake of carbs.

      It could help you if you have a smart phone that you program with food feeding alerts.
      Perhaps an apps market for some entreprenurial dietician and couldn’t we make a fortune, dieting with your smart phone!

    • subotic says:

      08:58am | 20/02/12

      Eat well. Stay fit. Die anyway….

    • Kika says:

      09:13am | 20/02/12

      And eat dogs?

    • subotic says:

      09:33am | 20/02/12

      Woteva floats your boat, Petal.

      Until you’ve tried it, you’ll never know just how succulent and delish a bit of man’s best friend can taste.

      Highly recommended. With beer.

    • Stephan says:

      09:39am | 20/02/12

      Yep, that’s what everyone is afraid of - The inevitable fact that we’re all gonna die - - one day.

    • Kika says:

      09:08am | 20/02/12

      Oh my goodness… I was falling to that trap! Every afternoon I’d NEED a chocolate hit. Trying to avoid the chocolate at box at work was so HARD!!! I fell into the habit and breaking it was hard. I have green tea now instead and went cold turkey and I’m not chocolate free. Hahaha.

    • Gregg says:

      10:19am | 20/02/12

      Cook the turkey with just a smear of chocolate sauce and put that in the box and you’ll find the turkey works wonders for you, low colesterol and you’ll feed the chocolate craving whilst getting full on protein.
      Before you know it, it’ll be the turkey you’ll crave and you can experiment with different sauces.

    • Kika says:

      01:58pm | 20/02/12

      Nice thinking…. though I’m sorry that solution won’t work for me, I’m Vegan.

    • Kika says:

      01:58pm | 20/02/12

      Dairy free chocolate is my nemesis… Darn just ate one then.

    • Gregg says:

      03:31pm | 20/02/12

      Substitute some tofu for the turkey and away you go with the sauces.

    • Lloyd says:

      09:59am | 20/02/12

      Nice to see an article that isn’t about politics on the Punch. Still, I’m sure some dickhead will manage to throw something in to suit their agenda….I feel like vegemite…

    • Josephine says:

      10:05am | 20/02/12

      As a kid I liked sweets (who didn’t?) but as an adult my cravings are mainly for crunchy & salty food like crackers. Might be because I don’t use salt in my cooking? And I’m also on a low carb diet most of the time.  I’m generally good at ignoring the cravings but when I have a relapse my faves are black pepper jatz and cheddar shapes.

    • bella starkey says:

      10:50am | 20/02/12

      I lived on skittles and jelly snakes as a teenager. I really don’t eat sweet things anymore, I’m not even fussed about chocolate. The only things I really crave are salty, fatty things like chips with chicken salt and gravy or pate and cheese.

      My teeth are being saved from this turn of events but I think it’s going to give me a heart attack.

    • Laura says:

      12:36pm | 20/02/12

      I crave salty things too, I put it down to my mum using vegemite on my dummy as a baby instead of honey. When upset instead of going the stereotypical ice-cream or cheese cake, I reach for the jar of polish pickled cucumbers, probably because when i was upset as a baby I got a gob full of salt to calm me down.

    • Eleanor says:

      12:57pm | 20/02/12

      Whenever I get a chocolate craving, I make a hot chocolate with sweetener, a couple of teaspoons of Bournville cocoa and some skim milk. Still get my chocolate hit, plus plenty of calcium, and it’s practically guilt free. Win/win!

    • Cynicised says:

      02:09pm | 20/02/12

      Hate to be the bearer of bad news, Eleanor, but you’d be better off just with the hot milk.  There is some concern that chocolate which contains oxalates inhibits calcium absorption by binding to it in the gut. However, as this article states http://www.mayoclinic.com/health/calcium/AN01294 the jury isn’t fully in on the subject yet.

      And I love my choccy with cold milk! Fingers crossed!

    • esteban says:

      03:32pm | 20/02/12

      Do you know if coffee inhibits calcium absorption?

    • MarkF says:

      01:27pm | 20/02/12

      I know when I get absolutely ravenous and crave for the sweet stuff its time to get the meter out and check my blood sugar.

      Damn the diabetes.

    • Audra Blue says:

      05:22pm | 20/02/12

      My cravings are two fold.  I only ever crave sweet creamy things like ice cream, creme brulee or baked cheesecake.  I crave these things when my diet is crap and I’m not getting enough nutrients.  Once that side of things is taken care of (as it usually is), a sweet craving usually means that I’m emotionally upset about something.

      So if my diet is fine, then the craving is emotional.  And usually a piece of baked cheesecake is the only thing that will make me feel better.  Once my head settles after the cake, I’m in a calmer frame of mind to deal with what the emotional crisis is trying to tell me.  Then I take care of that and I’m all good.

      If my dietary and emotional needs are well taken care of, I don’t get sweet cravings.  Or cravings of any sort really.  Sometimes I might think, “ooh I’d love a packet of corn chips now” but that usually means that I’m actually hungry and I make sure I eat decent food instead.  When my hunger is sated, the craving for the corn chips (or whatever it was) goes away.  And those cravings only usually happen when I haven’t eaten for a while and my body is trying to get my attention.

      I’ve become pretty good at feeding myself well with only the occasional lapse and I make sure I never snack between meals or eat when I’m watching telly or reading.  On the rare occasions I’ve done that, I’ve suddenly realised that my stomach is fit to burst and I’m in pain and massively uncomfortable for hours until my body can process the volume of food.

      Believe me, you only do that a few times before you realise the discomfort and pain isn’t worth the snacking.  Not buying snacky type things also helps in not wanting them.  If they aren’t in the house, I don’t tend to want them.

 

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