Lord save us from the celebrity lifestyle gurus.

Gwyneth's website is a load of Goop

Save us from their nettle mayonnaise and organic cotton t-shirts handmade by Guatemalan nuns and their tips on how they struggle to cope as a working woman on a paltry eight figure salary.

If there’s one person we have to thank for this inundation its Oprah Winfrey who pioneered the faux-everywoman shtick before cannily parlaying it into billion-dollar business.

For more than two decades, she force-fed her audiences a brand of knock-off spirituality in between plugging whatever brand of blender she was all jazzed about before her final bow last week.

Then, just as we were recovering from the doyenne of daytime TV’s tissue-sodden farewell, (gone, no doubt, to count her money and contemplate a run for President) Heidi Klum launched her own website offering style and parenting advice to the unwashed masses.

“Do you ever wonder how I do it all?” Klum asks readers in an intro video completely without irony.

My guess would be the $1 million pay cheque the clotheshorse is picking up for this particular gig and the 50% of revenue from ads on the site she will earn will help ease the burden.

The German supermodel follows in the Christian Louboutin-shod footsteps of Gwyneth Paltrow, whose much reviled website GOOP not only failed to transform the Oscar-winner into some sort of new age, digital Martha Stewart but made her into a figure of mass derision.

Week after week Paltrow’s missives make for gob smacking reading: She feeds her children lemon flavoured flax oil; panics when her espresso machine breaks down and stresses the importance of finding a fishmonger that will deliver.

Other handy tips for busy women include Paltrow’ regular admonishments to “police your thoughts” and “eliminate white foods,” along with her recommendations for the best Parisian hotels and how to nab reservations at some of the New York’s most exclusive restaurants.

“My life is good because I am not passive about it,” the actress wrote in one post.

So, that’s the secret. Not her rock star husband, her genetic windfall or the $10 million she can command per movie.

What makes the celebrity lifestyle guru trend so galling is they are self-proclaimed sages with no notion of what life is like without a personal macrobiotic chef, in-house Pilates trainer and a PA to Tweet for them.

They’re all women who have found fame and considerable wealth for being beautiful or chatty or passable actresses and then who seem to feel a burning need to justify their existence by building a multimedia brand all about their fabulousness.

Their mad grab for ‘regular woman’ status and their assumption their advice will resonate with readers is maddeningly arrogant.

I want my celebrities do what they’re meant to - marry, divorce, have babies, get fat, get thin, get cellulite and to never, ever tell me to try a vegan sausage again.

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    • stephen says:

      07:04am | 03/06/11

      She’s a vegan silly sausage if she thinks every half-wit I see on the bus reading Who mag. is gonna be reading up on HER starsigns as if well, ‘if I can’t win the lottery, maybe i can be a star’, but, nah, I don’t think the chattel are that stoopid.

    • S.L says:

      07:21am | 03/06/11

      I can add to Septimus’ comment only the media promote many “celebrities”. One that gets my goat is Delta Goodrem. What has that nobody achieved? She hasn’t performed at a concert for years and yet she sneezes and it’s front page news. Danni Monogues only claim to fame is being Kylies sister and her “star” has shone a little brighter as a new mum. Antonia Kidman hangs onto Nicoles fame (who hasn’t had a hit movie forever). Stateside you have Lyndsay Lohan (adopting the latest female trend of being in a same sex relationship) as well as Ms Paltrow. Anyone who has the slightest knowledge of the thespian craft can see she plainly can’t act! Oh and her husbands band sucks….........

    • Mootchikaka says:

      11:15am | 03/06/11

      Delta Goodrem toured extensively throughout Australia 3 years ago and is in LA working on her new album, her name has only been in the media recently due to Brian McFadden being the douche that he is. Danni Minogue is the most popular judge of the most watched Australian TV show right now. You dont know Lindsay Lohan isnt a lesbian or even bisexual and the dragged out breakup between Lindsay Lohan and Samantha Ronson begs to differ that its all been for publicity especially given the fact she has never confessed her sexuality or relationship, nor should she feel the need to. Gwynneth Paltrow has wn an oscar and her husbands band is one of the most succesful and acclaimed acts out of the UK in the last 20 years…

      What else have you got?

    • S.L says:

      11:57am | 03/06/11

      Mootchikaka (probaby Deltas manager) where did Delta perform? How many tickets were sold? (as opposed to given away). I’ve only seen her singing the national anthem at sporting events. Danni is still known as Kylies sister with few strings in her bow beside her current job and morning TV in Britain.
      You are defending Lindsay Lohan? Oh you poor thing!
      Name one industry insider who think Ms Paltrow deserved her Oscar? Cold Play still sucks….............

    • dancan says:

      12:07pm | 03/06/11

      Lets not forget every-bodies favourite nobody.  Snookie.  Never before have I seen such a useless nobody become “famous”.  Hell even Paris Hilton had money if nothing else

    • kyzz says:

      01:40pm | 03/06/11

      S.L I had no idea Danni was a judge on Masterchef wink

    • Leah says:

      10:44pm | 03/06/11

      Uh, I can take Delta or leave her, but in all honesty, she hasn’t been in the news much at all the last few years, except for the times when she was an X-factor (??) judge, and more recently her split from Brian McFadden.

    • deb says:

      07:53am | 03/06/11

      I am so so sick of these day time television bitches. My tele doesnt even turn on until news time in the evening anymore.
      What a load of crap is spewed out daily.Just sit in a Doctors waiting room and watch the endless round of new improved exercise stretch pants/makes you six 6 from size 16 instantly! ect…
      How many stay at home Mums really believe? Or are they so bored waiting for Days of our dreary to come on.
      Come on Aussie,get real.

    • mike j says:

      12:06pm | 03/06/11

      Bored? Surely they’re not bored. Being a stay at home mother is hard work. Keeping a clean house and making sure your squealing, shitting cabbage patch kids don’t fall down the stairs isn’t just a full time job, but it’s such a terrible burden that whining about it to people who actually do real jobs is considered legitimate.

      Thank you, daytime television, for providing the reassurance needed by unemployed women everywhere, that it’s okay to be slovenly and morbidly obese, as long as you keep whelping bogan parasites for the welfare. After all, it’s not your fault you don’t have a job. It’s that imaginary glass ceiling thing.

    • Leah says:

      10:58pm | 03/06/11

      you’re both pathetic.

      Deb, do you really believe in this day and age that stay at home mothers are the only people in the world who watch daytime TV? Are you not aware of shift workers, stay at home fathers, part-time working mothers, students, retirees?

      Mike, well plain and simple you obviously don’t have any experience with kids. Look after 3 kids for a month and you might be surprised at the increase in the cooking, washing up, grocery shopping, laundry and ironing you have to do, let alone getting round to those things that get relegated to the back of your mind because you have too many day-to-day things to get done - eg, vacuuming, mopping, gardening, cleaning the bathroom, washing windows etc. And that’s just the housework, that doesn’t touch on stuff like taking kids to school, helping them with homework, taking them to soccer/piano/dancing, supervising their playtime/actually playing with them if they’re below school age (when you’d probably actually rather be putting away that load of laundry sitting in the bedroom), etc etc.

      Try it for 6 months and THEN criticise the mothers who choose not to take paid jobs and actually raise their kids themselves (instead of paying someone else to do it for them. And having said that, why is it considered a fulltime job to be a teacher or childcare worker, but if you choose to do it yourself and not pay someone else to do it, you’re not recognised as ‘working’?)

      And no, FYI, I’m not a mother. I just appreciate women who are.

    • TheRealDave says:

      08:19am | 03/06/11

      I await with baited breath to race to the shops to buy some Penbo approved lemon flavored whole egg mayonnaise, buy Ant Sharwoods 100 ways to import your batting instructional DVD, maybe lay-by Mal’s 14 volume set on the life and times of the Third Earl of Gloucestershire and sing up for updates to Tors instructional website on how to knock up a new deck using nothing but the sweat and skill of your own personal celebrity carpenter and $30k of free product from Bunnings.

    • Jack says:

      08:50am | 03/06/11

      Dave, at least you don’t have to run anywhere to buy Carbo Cate’s BS.

    • Anubis says:

      09:39am | 03/06/11

      @TheRealDave - “with baited breath” -If your breath smells like Bait maybe you should consider a mint or two. I await your response with bated breath.

    • TheRealDave says:

      10:47am | 03/06/11

      ‘Baited Breath’ is the new mint endorsed by Colgo, get with it.

    • iansand says:

      08:40am | 03/06/11

      My life would run perfectly with an appropriate complement of servants.

    • St. Michael says:

      11:26am | 03/06/11

      Now if Downton Abbey is anything to go by.

    • Anne71 says:

      12:32pm | 03/06/11

      I prefer minions, myself. But it’s so hard to find quality minions nowadays. They just don’t make them like they used to :(

    • Suzanne says:

      02:56pm | 03/06/11

      @Anne71

      “But it’s so hard to find quality minions nowadays. “

      I recommend ebay. ExcellEnt quality and half the price of Minions R Us or K-Minions.

    • Sickemrex says:

      03:48pm | 03/06/11

      And the price of minions will just keep dropping while the Aussie is rising.  Now is the time to buy.

    • Anne71 says:

      04:52pm | 03/06/11

      Actually, Suzanne and Sickemrex, I’m thinking of paying a bit extra and just going for an Igor instead.  A good quality Igor is worth a dozen minions, or so I’m told.

    • AdamC says:

      09:22am | 03/06/11

      I was going to meow at this article, but was too concerned at being accused of sexism.

      Oh, I can’t resist - meeeeeeeeeeeeoooooooooooowwww!!!

      (This is a catty piece even by Punch standards.)

    • Catching up says:

      07:59am | 05/06/11

      Adam, not sexism, silliness.

    • Joe Jiudice says:

      09:25am | 03/06/11

      Cate Blachett.  $53 million.  Elitist.  Ivory-tower intellectual. 

      Celebrities have no idea what it is like for “working families”.

      ^____^

    • Bilby says:

      09:39am | 03/06/11

      Just saying stupid things (because *everyone* thinks like me) doesn’t make one an ivory tower intellectual…  per se.

    • TheRealDave says:

      10:48am | 03/06/11

      Hang on…Cate is now an ‘Intellectual’ ?? I guess money can buy you anything .....

    • Joe Jiudice says:

      11:38am | 03/06/11

      “Working families” have had enough of ‘elitist’ celebrities and NW Magazine.  Weekly issues really hurt the hip pocket.

      Cate Blanchett is worth $53 million.  Why doesn’t she buy everybody a copy of NW magazine, so we can have a fair go.

      I await all of your responses with bated breath.

    • Jim says:

      09:37am | 03/06/11

      Daniela…with your history of working for the ALP advertising arm, errr, I mean The 7:30 Report and Lateline…what is your take on using celebrities to promote the carbon tax?

      I don’t really care if Katie Perry has the secret, or if Rachel Hunter can show me how to have shiny hair I can tie half-hitches in…I don’t have to buy them - choice. I will have to cough up a lot of money because of this tax, as will everyone else who works - no choice.

    • Sindy says:

      09:51am | 03/06/11

      Wish your profile picture was in colour.
      I would like to see what shade of green you are.
      I’d guess permanent green

      meoooooooooow

    • Sad Sad Reality says:

      10:01am | 03/06/11

      Gwyneth Paltrow is the poster child of the modern woman. Completely delusional, arrogant, entitled and absolutely hilarious.

      Some of her greatest hits include:
      1. Assuming a rapidly aging Diplodocus is considered attractive outside the Cretaceous period.
      2. Crying at the Oscars like Mamdouh Habib when Centrelink cut off benefits for his ninth wife.
      3. Thinking the dull monotone of an donkey with a collapsed lung is a singing voice which must be shared not once but twice on the silver screen.
      4. Thinking a guest spot on Glee is the acting career equivalent of a 4am defibrillation.
      5. Assuming broad support for a website encouraging the use of paw paw enemas before “the awards circuit hits full swing.”
      6. Using the gift baskets around the maternity ward as pointers for naming children.
      7. Thinking a woman with a penchant for mock-Napoleonic garb is actually a man worth starting a family with.
      8. Denying her family the magical wonder that is bacon.
      9. Actually believing Oprah is a real person and not the collective delusion of mindless, middle class, middle aged women and their beaten-down, asexual life partners.
      10. Not banging Iron Man when she had the chance.

    • AdamC says:

      10:48am | 03/06/11

      What was it you once said to me about laughing at something and then feeling guilty?

    • Redeker Plan says:

      10:56am | 03/06/11

      +1
      I don’t necessarily agree with your generalisation of modern women, but with regards to Gwyneth you’re absolutely right.  Any woman who doesn’t bang Iron Man or, for that matter, Robert Downey Jnr in any of his recent guises needs to get her head read.

      Sherlock Holmes….bare-chested fisticuffs…droooool

    • Anne71 says:

      12:39pm | 03/06/11

      Redeker Plan - totally agree in regards to Robert Downey Jnr. Rowrrrr!! (and I mean that in an appreciative way. I am certainly not attributing felinity to him in any way, shape or form raspberry Except now I shall most certainly be labelled sexist in that I am reducing him to a mere sex object.  Damn political correctness!)

    • Anubis says:

      12:55pm | 03/06/11

      Where’s Erick when he is needed. These feminists are literally drooling over the body of a man. Just what was the response from said feminists when the odd man was drooling over Pippa’s butt ????

    • Placebo says:

      02:23pm | 03/06/11

      Robert Downey Jnr gives me the shivers… and i mean it in a good way… He is hot hot hot hot…!!!!

    • Redeker Plan says:

      02:36pm | 03/06/11

      @ Anubis
      I was on holiday when the Royal wedding palaver took over the country and fortunately missed actually seeing it. 

      My response to the Pippa Middleton issue was thus: I have no problem with anyone, male or female, voicing their appreciation for the human body, regardless of which gender it happens to be.  I don’t even have an issue with Pippa Middleton’s backside getting its own webpage.  The difference is that I’m not promising to leave Robert Downey Jnr in a wheel-chair via means of sexual congress.  Or any of the other “compliments” towards Pippa Middleton that had a violent, degrading undertone.

    • Anubis says:

      03:48pm | 03/06/11

      @Redeker Plan - I was also appalled by some of those comments, way over the top. But the average male may have made the odd comment of appreciation but ALL were soundly condemned as a result of the few morons. What a lot of the “rabid” feminazis need to understand is the difference between appreciation and outright lechery and inappropriateness. Some may think it is a subtle difference but there is a huge gulf between those morons who posted on that Facebook site and general appreciation of the feminine.

    • Sickemrex says:

      05:47pm | 03/06/11

      @Adam C I share your guilty mirth.  Ah, bacon, lovely bacon.

    • Joe Jiudice says:

      10:12am | 03/06/11

      Celebrity gurus are causing “working families” to be hit where it hurts - the hip pocket!

      Cate Blanchett.

      ^_____^

    • Rose says:

      10:50am | 03/06/11

      On the other hand, it is just as stupid to completely ignore someone’s opinion just because they happen to be celebrities. Like ‘normal’ people some have spent the time to become educated on topics of interest.
      I’m not sure when having money or fame suddenly meant your opinion is worthless, but people with that mindset should understand that it reflects more on their own lack of intelligence than that of the celebrity.

    • Anne71 says:

      12:43pm | 03/06/11

      Good point, Rose. Although apparently it’s okay for mining and / or media magnates to have an opinion on carbon tax and other political issues.  I suppose it depends on how one obtains one’s wealth as to whether you’re entitled to an opinion on something.

    • Adam Diver says:

      01:33pm | 03/06/11

      It all depends on the context. Whilst a lot of people will claim Cates uniformed opinion is less then there own uninformed opinion there is a big difference with these things,

      She is explicitly telling us to say yes (I assume in the polls) to a new tax that will increase the cost of living marginally. Such an increase would have no impact on her lifestyle, but for the majority who are much closer to the breadline it will have an impact.

      Now for a media magnate to oppose a carbon tax (which they can easily afford, so there is no hypocrisy there), but which will have impacts on mining (it is supposed too), and may result in job losses, reduced investment and filtered down negative impacts on individuals and the economy seems like a fairly reasonable position to have an opinion. Obviously there vested interest means you need to take it with a grain of salt.

      Its all about context hopefully I have cleared things up for you Anne.

    • Bilby says:

      02:09pm | 03/06/11

      You appear to be coming from the stand point that *everyone’s* opinion is worth something, and it doesn’t suddenly become worth nothing just because they’re a celeb. In fact *no-one’s* opinion is worth anything unless they can show a good reason why it should be and being a celeb is not that reason. That’s why they’re called “opinions” and not “facts”.

    • HappyCynic says:

      02:59pm | 03/06/11

      @Bilby

      You’re incorrect about the value of an opinion that can be proven to have good reasoning behind it.  Such a thing doesn’t exist.  All opinions are therefore worthless.

      @Adam Diver

      Close to the “breadline”?  Pfft can’t afford bread?  Eat cake tongue laugh

    • Leah says:

      10:48pm | 03/06/11

      I don’t think the article is saying you shouldn’t pay attention to them at all. Just that you should afford them the same attention you’d afford Joe Blow down the street if he were to try and tell you how to live your life. Which, realistically, is probably very little.

    • Leah says:

      11:05pm | 03/06/11

      Anne, mining and media magnates’ jobs tend to be more intrinsically political than an actor or actress’s job. While they’ll still have biases that we need to be aware of when listening to them, chances are their knowledge and education on the political topic they’re commenting on will be somewhat more significant than some actor. Often, it’s their job to know and understand these things.

      I’m not saying an actor/actress can’t know or understand these things. Just that it’s less likely, unless they have a special interest in it and have specifically taken the time to educate themselves in it.

    • Ray says:

      12:03pm | 03/06/11

      Tell that to Cate Blanchett

    • loxy says:

      02:02pm | 03/06/11

      The one I’m sick of hearing about is Miranda Kerr! According tot he media she is a model mum!

    • Supermodels are humans too ya know! says:

      03:40pm | 03/06/11

      She’s a model and a mum. What’s the problem?

    • anon to protect eyes from being scratched out says:

      04:16pm | 03/06/11

      Don’t worry Loxy, I got that. Well played.

      I think she is absolutly beautiful but I’m sick of seeing her engorged breasts on display. They are all veiny and rank. She does have a cracking set, but give it a couple of months and she’ll be wearing skivvies or heading to the surgeon. Good on her for breast feeding, but put them away! Nobody needs to see the vats working overtime to generate supply, its a beautiful feat of nature, but its not beautiful to look at.

    • Leah says:

      10:50pm | 03/06/11

      at least she isn’t the one out there publishing her own parenting achievements and lecturing the rest of the world as if she has reached the pinnacle of parenting.

    • TheRealDave says:

      02:25pm | 03/06/11

      Celebrity Activism peaked with Judy Davis crying and telling us how evil we were for using Nuclear weapons in Iraq….I mean…how can you top that??

    • Kassandra says:

      04:13pm | 03/06/11

      Vegan sausage??!!  wtf is that??? Anyone stupid enough to eat such a monstrosity would believe anything from anybody. Like if a celebrity told them to say yes to a new tax because it’s good for them perhaps…

    • Mum of lots says:

      09:46pm | 03/06/11

      Mike J you might want to ease up on the generalisation there mate. I’m a housewife/stay at home mum/slovenly morbidly obese bogan parasite whelper.  At least I would be slovenly but I hate to be surrounded by mess.  I would be obese but just can’t top 48kg, probably because I walk everywhere. I do turn listen to the cricket on the radio.  One day I may have time to sit and watch the damned thing when the kids stop falling down the stairs, needing help with question 3, folding washing, or cooking etc etc

      Incidentally I prefer to describe myself as working in domestic terrain management focussing on conciliation, arbritration and education. To this end a strong emphasis is placed on meeting current budget outlines with all team members encouraged to meet budget contraints and work together towards a healthy, active and productive life. To this end we function without Oprah,  Days of Our Lives or whatever else you foist on me.

    • Leah says:

      11:01pm | 03/06/11

      SO. TRUE.

      In all fairness, Gwyneth Paltrow can probably command that $10mill a movie *because* she wasn’t passive in achieving her goals.

      But for everything else, yeah, I reckon you’re spot-on.

    • Catching up says:

      07:56am | 05/06/11

      Are we saying that because you are a celebrity, you are incapable of having an informed opinion.

      Are we saying if you are lucky enough to achieve success in your chosen field, you have no right to play a part in our democracy.

      I believe some are saying, unless we do not support that climate change is occurring and to deal with it, we need a carbon pricing mechanism, our opinion is worthless and not wanted.

      Maybe we should look at what they saying and acknowledge the time and effort they have spent to come to their decision.

 

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