Chocolate is the latest product in our foodie, got-to-have-it, made-to-order craze.

Arno Backes, a Melbourne based chocolatier says there’s growing popularity and interest in the way chocolate is made, with more and more us demanding fine European couverture and a specific cocoa content.
“We’ve ended up with a real chocolate culture,” Backes told The Age.
“Thirty or 40 years ago, Australians just drank red or white wine — they didn’t really think about the grape variety or the region.
“It’s the same with chocolate. People understand a lot more about it now than they did even four or five years ago,” he said.
But this kind of thinking hasn’t transferred when it comes to the weekly supermarket shop.
A Choice magazine survey has found that despite the fact many of us choose to shop at generic supermarkets, there’s a huge discrepancy in the “freshness” and “quality” of the food on the shelves, particularly fruit, vegetables and meat.
Especially as we continue to demand “fresh” foods, like pears, mangos, cherries and even fennel outside of their natural season.
David Oakenfull, a former CSIRO scientist told News.com.au that fresh apples, pears and kiwi fruit can be stored for up to as long as 12 months and “technological advances mean producers can also potentially leave store cuts of lamb for up to 112 days and chilled beef mince for up to 44 days”.
I’ve got no idea just how “technological advances” help meat last 44 days,but it’s enough to make you want to start a vegetable garden, get friendly with a local farmer or decide to shop online.
Another survey taken by Choice earlier this year found that while only five per cent of their subscribers’ regularly purchased groceries online, it was the smaller operations, like Aussie Farmer Direct that gave the highest levels of satisfaction.
And that’s an important consideration when it comes to food, especially if like Backes, you aim for discerning customers.
“There were always chocolate shops where people would go to buy a box of chocolates, but I wanted do something different. I wanted to give people a complete experience, to capture the essence of what chocolate is all about,” he said.
So why are we so inconsistent in the way we shop?
On the one hand we have Coles and Woolworths, supermarket giants who claim 70 per cent of our dry goods and 50 per cent of our fresh foods market. And on the other we have a general obsession with anything biodynamic, organic, locally grown and “artisan” made.
But maybe that’s the way it has to be – and we should ignore the fact that we’re running out of cocoa beans as a flag for some introspection on the way we’re using up our natural resources in the name of “good taste”.
Then again, perhaps we’re just comfortable with having a passionate and well-fed foot in both camps.
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
RT @ConradLiveris: Thanks @drpiotrowski for highlighting Coalition MPs who support #marriageequality: http://t.co/l502Tw2oIH
Given they are the world's biggest advertiser, can't pass without observing the AU MD just got poached by Google http://t.co/PAg9ffZ1IF
RT @w_m_lewis: Enjoyed @drpiotrowski's story http://t.co/H74SblJd6P. Dear @TeresaGambaroMP - I'm a constituent who supports #marriageequali…
Recent posts
The latest and greatest
The Punch is moving house
Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…
Will Pope Francis have the vision to tackle this?
I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…
Advocating risk management is not “victim blaming”
In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…
Nosebleed Section
choice ringside rantings
From: Hasbro, go straight to gaol, do not pass go
Tim says:
They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]From: A guide to summer festivals especially if you wouldn’t go
Kel says:
If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]Gentle jabs to the ribs
Superman needs saving
Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more
Most commented