In the scheme of policy reversals this doesn’t quite rank up there with dumping “the greatest moral challenge of our time”, but Kevin Rudd has now just given up on his quest to find the cure for the “long term cancer on our democracy”.

We should really be angered by the Government’s decision to invoke powers similar to a national emergency to justify a taxpayer funded ad campaign worth almost $40 million defending its mining tax.
But rather than acting outraged and going on about broken promises, let’s see what Kevin Rudd said about this issue when asked about the Howard Government’s use of taxpayer funded advertising.
“That is an absolute commitment when it comes to the quantum of ... the abuse of public funding which has occurred with taxpayer-funded advertising of late.
“This actually is a long-term cancer on our democracy.
“I’m serious about this stuff, I think it stinks,” he said.
Yea you’re right Kev, it does stink and this time it’s coming from you.
Rudd promised that if he was elected the auditor general would vet all major Government ad campaigns, they introduced that rule and then promptly dumped it after it proved too troublesome.
They then replaced it with a panel of bureaucrats that would report to the Government.
Kevin Rudd and Wayne Swan have now decided even this is too high a hurdle to jump, and have decided to just plough through, arms out in front.
According to Special Minister of State Joe Ludwig who rubber stamped Wayne Swan’s “application”, there was “an extremely urgent and compelling need” to allow the ads, an exemption also allowed in a national emergency (correction 5:55pm).
“I have accepted the Treasurer’s advice that there is an extremely urgent and compelling need to exempt the Tax Reform advertising campaign from the Guidelines, in order that advertising is able to go to air more quickly.
“Given that co-ordinated misinformation about the changes is currently being promulgated in paid advertising, I accept the need for extremely urgent action to ensure the Australian community receive accurate advice about the nature and effect of the changes,” Senator Ludwig said.
This is a failure of leadership by the Government on two counts.
Firstly, it shows that Kevin Rudd and his cabinet are so lacking in confidence in their ability to sell the tax to the public that they now want the public pay for that campaign, and have to sidestep another election promise to do it.
Kevin Rudd has now picked a fight with the big boys, and rather than fund that fight himself has decided that he will be needing our money to convince us that this is a good idea.
Secondly, by accepting the need for their own ad campaign and declaring war on the miners the government will be destroying any hope of a compromise on the tax. This is a best case scenario for the Coalition who want the miners angry and onside throughout the campaign.
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