There’s a school of political thought that goes something along the lines of, if you say something loud enough and long enough it’ll stick in people’s heads – true or not.

A victim of labels, John Kerry.

It’s a calculated tactic embraced most fervently by practitioners of conservative politics, which probably reached its nadir in U.S. style attack ads such as the Swift Boat Veterans.

Mind you, this week’s efforts to smear Barack Obama as a granny-killer over his health care reforms and depict him as a socialist Joker are giving the Swift Boat Vets a run for their money.

While Australian politics had the Lindsay pamphlet scandal in 2007, thankfully our conservatives haven’t stooped quite as low as their U.S. counterparts, yet.

What they do seem to be obsessed with, at least in Canberra, is labeling. Not the designer label kind. The kind of label designed to entrench negative perceptions.

Every time an Opposition figure opens his or her mouth on the subject of an Emissions Trading Scheme it’s always referred to as “flawed.” (Never mind as the Prime Minister pointed out in Question Time and elsewhere that the Opposition was in favour of a scheme when it was in Government.)

Similarly the Opposition always talks about ‘denying’ Youth Allowance to rural and regional students. In fact the Government is making Youth Allowance available to thousands more university students, including more rural and regional kids.

Cynical? Absolutely. Hypocritical? Totally. Accurate? Not even close. There’s also the river of negative messaging on the Government’s Education Revolution.

This week in Parliament the Opposition wasted a great deal of time in attacking the Government’s $14.7 billion Building the Education Revolution program.

On Wednesday it spent an hour in the House on a Matter of Public Importance trying to pick holes in a policy that’s already been warmly embraced by parents and teachers around the country.

A succession of Coalition speakers, full of mock fury and outrage, mounted pea-and-thimble arguments. Even by the standards of Coalition parliamentary debate the argument was unsustainable.
That’s because wild hyperbole about “a litany of failures” is so far from the truth it’s laughable. The trouble for the Coalition is that the response on the ground to the BER has been overwhelmingly positive.
One parish priest in my electorate of Bennelong even wrote to me, describing the programs as “gifts of divine providence!”

In fact, one of the highlights of my year to date was the reception by teachers and students when the Deputy Prime Minister Julia Gillard came to Eastwood Public school to announce the second round of BER funding for New South Wales. The whole state has now received more than $3.4 billion in sorely needed funding.

What the announcement that day meant for teachers and students in Eastwood was six new classrooms in a school that’s bursting at the seams. The parents of the Eastwood Public P & C are overjoyed. Truth is indeed a compelling defence.

The same goes for selective Coalition complaints about contracting issues. I meet many local government representatives in the Regional Development part of my portfolio.

Two I met this week from the NSW Central West said all local contractors had been employed on their infrastructure projects. Whether I’m traveling around the country on portfolio work or door-knocking constituents in Bennelong I’ve heard almost universal praise for the Federal Government’s investment in schools and infrastructure, and the tens of thousands of jobs they’ve supported in the process through the global economic downturn.

While I don’t believe there’s any cut through in any of the Opposition’s arguments, it still irks me. In our 20 months in office I believe the Rudd Government has elevated the tone of the Australian political conversation.

But it seems to me the Coalition is still struggling to make a break from the Howard years, and move on from the scaremongering, the wedge politics, and the culture wars.

Malcolm Turnbull showed up in Eastwood the other week, recreating his first job by stacking bananas. An honest job, sure enough.

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27 comments

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    • iansand says:

      07:12am | 17/08/09

      Of course the ALP would never use such tactics.  The bad news is that we know all politicians do it which contributes to the general low opinion of the species.

    • Eric says:

      07:18am | 17/08/09

      What a load of hypocritical tosh. The ALP spent the 12 years of Howard’s government pushing its own propaganda, which you repeat in your second-last paragraph.

      It’s something all political parties do, and have done since at least the Athenian Empire. I’m wondering how someone so oblivious to politics managed to get into Parliament.

    • Zeta says:

      08:23am | 17/08/09

      Maxine McKew is ‘irked’ by the Coalition’s rhetoric. Well, that’s not bad. They might be about as relevant as flares with pockets on the knees but at least they’re ‘irking’ backbenchers. And not even good back benchers. I wonder if they’ve managed to ‘mildly annoy’ Rudd’s outer cabinet? Any parliamentary secretary’s feeling ‘slighty put off’?

      The conservative party that brought this country through the Second World War (Curtain can get stuffed, everyone knows Menzies did the leg work), the Cold War and the War on Terror, the party that brought down Whitlam and Keating; has now been reduced to being slightly annoying to people like Maxine McKew.

      I can’t even muster a half hearted plea for Tony Abbott to take the reigns.

    • Diamantina Dick says:

      08:24am | 17/08/09

      This from a key beneficiary of a party that excels itself in dishonest spin. Stop it now before you embarrass yourself further.

    • RT says:

      08:34am | 17/08/09

      Hi Eric. Tell us, how’s your ‘thing’ with Mish from last week going? Had a hot date yet?

    • Joel B1 says:

      08:44am | 17/08/09

      That’s a top pair of rose-coloured specs.
      No chance then of a balanced story?

      As for the BER, even primary school kids are saying “we should be getting more teachers not another empty building.” BER isn’t about education, it’s typical Rudd feel-good, “leap-before-you-think” policy.

    • BJ says:

      08:47am | 17/08/09

      Oh Dear Maxine haven’t you been brainwashed by the party spin. Can’t think for yourself anymore, just have to spew forth with ALP propaganda. How sad.

    • dave says:

      09:00am | 17/08/09

      The hypocrisy in this article is breath-taking! Next youll be telling us about the conservative bias in the media will you Maxine? (Especially the ABC).

    • Jeff from Meroo says:

      09:01am | 17/08/09

      “....if you say something loud enough and long enough it’ll stick in people’s heads – true or not.”  Yeah like human induced global warming and the need for a tax to stop it.

      Friedrich Nietzsche wrote “All things are subject to interpretation. Whichever interpretation prevails at a given time is a function of power and not truth.”  Too bad he didn’t write it over and over and over and over.

    • Ron says:

      09:08am | 17/08/09

      (snicker)

      This is from the party that savaged JWH over the “extreme” industrial relations laws.

    • groucho says:

      09:13am | 17/08/09

      Grouch for the life of him can’t see how repeated over-statement and distortion help our country at all.

      The excuse that “they all do it” wont’ do.  NOT good enough.  As a non-Labour voter,  I can simply say that the most notable repeated distortions are pretty easily found out these days,  sussing out a wide variety of cool, calm, and intellgible sources is not rocket science on the Web.

      Oddly, it seems that the worst offenders are , more or less in order of sheer balderdash,

      1. Liberal Party federal MPs
      Front bench: Turnbull, Hockey, Bishop
      Also-rans: Bishop, Tuckey, Abetz , Heffernan

      2. Family First:  Senator Fielding.
      You’d think a fellow with a BEng and an MBA would be at least numerate.

      3. Greens: Senator Brown, Senator Milne.

      4. Milne and Albrechtsen in The Australian

      5. Pretty much The Telegraph entire.

      The Prime Minister would be well-advised to keep in mind that we elected him with a fair majority, because we like the policies of his party and the fairly calm, sober way he and others presented them.

      We aren’t stupid and its not necessary to go for the jugular in The Hourse or On camera every time you cop foolish, barely believable bull from those who can’t do better. Tell us fairly and calmly why you’re right, and why the others are wrong: we are listening and we can think.

      I’m not sure why we let any of them get away with it at all. The worst of it is, far too many slack flacks in the media do it quite deliberately, and then egg on The Suits to do the same. It isn’t good enough. I refuse to pay money for any paper that peddles bull-dust, and shallow bull-dust at that.

      To be going on with, here’s some hot topics subject to way too much bull by the offenders already listed.

      Gov’t debt: Repeatedly shown by independent sources from the Reserve Bank to the OECD & the IMF to be sound in level and effect, in the wake of near financial meltdown.  Give it up, Mr Turnbull: read the polls - we don’t believe you.

      Gov’t stumulus broadly, inc cash: see above. We aren’t out of the woods yet, but we’ve managed well so far - thanks to swift and targetted policy. Give it up, Mr Turnbull: read the polls - we don’t believe you.


      Climate change:
      Frontier Baseline/C&T vs CPRS C&T: cost-efficiency comparison
      http://www.smh.com.au/opinion/more-expensive-less-effective-20090812-eiai.html?page=-1
      CPRS better overall.

      CPRS C&T: Real costs to families
      http://www.abc.net.au/rn/lifematters/stories/2009/2653529.htm
      Real costs small, and subsidised.

      CHOICE on costs
      http://www.choice.com.au/viewArticle.aspx?id=106027&catId=100583&tid=100008&p=2&title=The+Carbon+Pollution+Reduction+Scheme:+Is+it+a+good+deal+for+households?
      Costs 1% and offset.

      The official view
      http://www.climatechange.gov.au/whitepaper/measures/index.html

      Summary: Give it up, Mr Turnbull: read the polls - we don’t believe you. Pass the damned bills.

      Grouch out.

    • fehowarth says:

      10:45am | 17/08/09

      Watched Mr. Yurnbull stacking bananas.  I would say he did not last long at this job.  Very, very slow.

    • Lucy says:

      11:22am | 17/08/09

      Agreed with @Ron (9.08am) - and would also remind Ms McKew of how often her leader (and she herself) referred to John Howard as a “clever politician”. A well researched term designed to push the public toward a negative disposition.

      I hate it when politicians try to lecture on tactics they themselves used, when they don’t like being the subject of the same tactics. And, they will always reserve the right to use them again!

    • Drew says:

      11:47am | 17/08/09

      Maxine I’m surprised that so many Labor politicians lower their standards to write articles for The Punch, considering how highly aligned its readers are towards Liberal party values. Fair and balanced this site’s readers are not. Sometimes I think they allow Labor politicians to post articles here simply to give the true believers something to attack.

    • Paul says:

      12:16pm | 17/08/09

      Oh, she is still alive then ... invisible since the 2007 election!

    • Ben says:

      12:34pm | 17/08/09

      Sorry Maxine I think everyone is onto your hypocrisy on this one.
      1. The Deputy PM is brilliant and so ‘on message’ that if anyone heard her say ‘unfair workplace laws’ one more time in that classic twang of hers there would be have been massive seppuku.
      2. As as has been pointed out your ‘clever politican’ label on Howard as much a research based ‘dog whistle’ as Howard’s calibrated messages on border protection.
      3. The ‘Your Rights At Work’ campaign was focussed solely on the headline and media cycle that it is impossible to imagine that all their alleged cases of industrial unfairness would stand up to scrutiny beyond one news day.
      4.The PM’s wife, one of the most astute business people in Australia,  makes a perfectly legal and very handsome living out of the job network/work for the dole which were apparently anathema for many labourites. Yet Malcolm Turnbull is labelled the wealthiest politician by labour with an arch wink at the electorate.

      I think the Rudd Government is doing an ok job, but ‘elevating the tone’ of the political conversation’? Who are you trying to kid?

      When it comes to asking questions about cynicism, hypocrisy and accuracy people in glass houses shouldn’t throw stones.

    • Ginger Mick says:

      12:46pm | 17/08/09

      It never occurred to me that The Punch was a conservative soap box, though I’m sick to death of wildly overstated shrill too.

      So read Ms Kew’s post with interest, and agree with it.  Read Groucho’s post and agree with him, too. Pity he won’t vote Labor!

      The BloggoSphere is far from being rich in sense.  “Smash-em” nonsense and spiteful one-liners are pretty much the go. But there are signs of hope and life, mainly from the left and centre.

      Interesting stuff, Ms McKew, please post again soon. And you too Groucho….

    • Eric says:

      01:01pm | 17/08/09

      Heh. Ginger Mick and Groucho exemplify the mindless partisanship that Maxine McKew displays in this article.

      You Labots are totally insensitive to irony, aren’t you?

    • st says:

      01:08pm | 17/08/09

      Maxine says the litany of problems with the Education Revolution is all made up, but fails to mention that the Auditor General is currently investigating the program because of a reported litany of problems!

      Now call me crazy, but Columbo doesn’t start investigating a murder unless a crime has been committed.

      The problem isn’t parish priests in independent schools building with local builders and managing their own projects, the problem is with Government schools who are forced to deal with bumbling hopless state governments, and a federal minister who has too many portfolios to manage this project properly.

    • Razor says:

      01:29pm | 17/08/09

      How’s those new houses for Aboriginals going then Maxine?

    • Jacob says:

      02:20pm | 17/08/09

      Hey Maxine heres an idea for yourself and the party you represent, how about enough talk and concepts and instead deliver some results. All I hear is spin and excuses.

    • Bob says:

      02:27pm | 17/08/09

      “Education Revolution” is a marketing term which you keep repeating over and over and over…

    • groucho says:

      03:16pm | 17/08/09

      Personal insult, eh. Last refuge of the empty argument. It’s just this sort of nonsense we need to see off. 

      Still, just water off a duck’s back to old Grouch. Convinces no-one, and wins no votes, neither!

      pip pip!

    • Brian B says:

      03:19pm | 17/08/09

      All slogans and slick marketing Maxine, but little practical result - except for the record debt levels you have thrust upon us.

      And Maxine, could you please tell Julia that the definition of revolution (as in Education Revolution) is “dramatic and wide reaching change”, not building a few gyms and buying some PC’s. Get a new slogan.

    • Steve Cooper says:

      10:19pm | 17/08/09

      Maxine McWho?

    • sandersonh says:

      03:07am | 18/08/09

      emission slowly part world mitigation years

    • www.thepunch.com.au says:

      10:00pm | 28/03/11

      Trying to stick non designer labels on the government.. Nice smile

 

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