Toyota: Oh what a creepy feeling
UPDATE: Toyota has just pulled the ad.
It’s easily the worst ad of the year, one of the worst ads ever made, and while it’s obviously an attack on the dignity of women it does men a major disservice too by suggesting they’re so screwed-up that they actually say disgusting s**t like this.
The people at Toyota have besmirched their brand with this squalid effort, featured above, which revolves around a creepy play on words in which a father discusses her daughter’s virginity and sexual prowess with her young boyfriend.
It almost defies belief that a major company would associate itself with this garbage. It’s offensive on so many levels - the kids in the ad look really young, the idea of a father discussing his daughter in such a fashion is a total gross out, there’s a stupid hubba-hubba tit joke, the “give her a pounding in any direction” line, the girl at the end saying she’s ready to blow. In a perverse way it’s a credit to the creators that they managed to jam so much tasteless and desperately unfunny crap into just one minute and 14 seconds.
Toyota are also being cowards by arguing that they didn’t specifically commission the advertisement, rather it was selected in an arms-length fashion through the Clever Film Competition organised by Saatchi & Saatchi. Not sure exactly which part of the competition was clever, unless of course it was Toyota’s intention to associate the Yaris brand with male adults who crack jokes about what their daughter is like in the sack.
The fact that the ad is not being screened (obviously it would never get the green light anyway) but is only out there in cyberspace as a viral exercise doesn’t let Toyota off the hook either.
Only a few weeks we ago we suggested on The Punch that Toyota’s border security ad might have been the cleverest and funniest piece of advertising this year. Whether they deserve that gong is open to debate; but there should be no doubt as to where this Yaris ad stands.
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