This Daniel Johns Qantas song is very hard to drink
In 1993, a teenager from Newcastle penned a beautiful, droning grunge anthem with lyrics so garbled and indecipherable, he did the late Kurt Cobain proud.
This was an age before internet lyrics websites. So as far as anyone could tell, the Daniel Johns refrain in the massive Silverchair hit “Tomorrow” went: “yaaaaargle-glargle-blaaa, yaaaaargle-glargle-blaaa-aaaaaaaaaaaaaah”.
For the record, the lyrics were “very hard hard to drink”. So cut forward almost 20 years, and Johns has penned something even harder to swallow. It’s the new Qantas anthem, and instead of going “yaaaaargle-glargle-blaaa” it kinda goes “ooooh-ooooh aaaaah”.
Peter Allen it ain’t. Music they play in movies when people encounter aliens, it is.
Possibly that’s a bit harsh. But the lengthy orchestral arrangement doesn’t seem very Daniel Johnslike.
Look, if you like your former grunge gods going all prematurely soulful and symphonic at the age of 33, then hey, you’ll love it. Go crazy. Download it without delay and play it proudly between Buble songs.
If, however, you hate it when former rockers “reinvent themselves” by hooking up with sensible people who play violins, you’ll be feeling very angry today.
Why doesn’t anyone rage like hell against the onset of docile middle age anymore? Isn’t that what rock stars are for?
More to the point, perhaps today we should be asking ourselves just who this ad is for. Despite the pretence of suaveness, it’s hard to think the ad will resonate with people who probably think a “Silverchair” is some awesome new feature in first class.
Many of Qantas’s customers are still over 50. To them, Daniel Johns is just some dude who’s not Jimmy Barnes, and who really ought to be wearing a collared shirt under his jacket.
If you look at it like that, you’d have to say the new Qantas campaign is… well… you’d have to say it’s a little bit too Jetstar.
Not very hard to follow on Twitter: @antsharwood
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