What is it about the fanaticism of the breastfeeding lobby? Why do they fixate so intently on this tiny aspect of childrearing?

Wouldn’t they do better to divert some of their energy to shouting about child protection? Housing for kids in low-income families? Water safety, perhaps?
Aren’t there dozens more pressing children’s issues where they could better channel their blusterings?
Last week, Dr Jennifer James, a nursing and midwife expert based at RMIT, announced that the government should make baby formula available only on a doctor’s prescription. The general idea being, I presume, that a mother who is unable or unwilling to breastfeed for whatever reason would be forced to go to her GP to try and make a case for why her baby should be permitted to consume a synthetic food instead of being left to starve.
Dr James, I have every confidence, would dearly like the GP to be a towering, thunder-faced matron in a starched uniform who will stand over the cowering woman and force “baby” (sans pronoun) onto its mother’s overworked nipple. “Brrrrreast is best!” she’ll trill bossily, like a character from a Carry On film, as the infant yowls and the poor beleaguered mother berates herself for her inadequacy.
I accept this scenario is a touch cartoonish. But that’s the response the breastfeeding lobby prompts in me. Their dogged extremism seems so utterly overblown and hysterical that the only way I can tolerate them is to mentally reframe them into objects of mirth.
Which is a shame, because the research shows that for the most part breast milk probably trumps processed formula when it comes to passing on useful bits and pieces to babies like antibodies and vitamins. The World Health Organization recommends that all babies are breastfed exclusively for at least six months in order to provide them with the optimum nutrition for development in their early years, and countless studies have shown that breast milk is pretty good stuff.
What the science doesn’t show, however, is that breast milk is an elixir of such magical wizardry that it deserves to be championed with the current level of one-eyed obsessiveness. For every ‘breast is best’ study completed, another one appears that says formula ain’t gonna kill your baby either, and in fact many of the advantages that breastfed babies appear to exhibit can be better attributed to other factors.
The reality has to be somewhere in between. It would be much easier for me to jump on Dr Jennifer James’ bandwagon if she could present me with a single adult who is demonstrably superior for having been breastfed. I’m talking Einstein IQ, supermodel slimness, Teflon to disease. Or, for that matter, an adult who is demonstrably handicapped because he or she was fed with formula. If a doctor has ever treated a child in Australia who has been stricken with a serious illness and scolded his parents with, “If only you’d breastfed him,” then I’ll be all ears.
Until then, I can’t accept that so much time, money and effort is channeled into pushing forward a cause that seems to burden so many mothers with such anxiety for so few benefits.
Some time ago I interviewed Robin Barker, the widely-loved Australian midwife and author of Baby Love, a book Australian parents have consulted for decades as the last word in baby care. It’s unique among baby books because it’s so refreshingly calm and sensible. There are no shrill directives about breastfeeding or co-sleeping or controlled crying or anything else.
One thing Robin said stood out for me. I don’t have the quote exactly right, but she’s so stoutly reasonable that I’m sure she’ll forgive me paraphrasing:
Babies, she said, are remarkably resilient. As long as they’re fed and loved and no one hits them repeatedly over the head with a saucepan, they’ll be absolutely fine.
Put that, Dr James, in your bottle and suck it.
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