OFFICIAL: Rolling Stone will not be putting Kevin Rudd on the cover.

His interview will only run on the inside of the magazine, meaning the Ruddster will miss the same honour as the Rayban-clad Paul Keating in 1995 and Barack Obama in the US last year. “The way it was reported out of Canberra this morning you’d think he’s running on the front,” sources at the magazine told The Punch just now. “But there’s no way that will happen, for the simple reason that politicians don’t sell. The Keating edition tanked.”
The Rolling Stone story - broken by our own Leo Shanahan yesterday - was used by Tony Abbott on Punch TV this morning as evidence that Kevin Rudd won’t do “hard interviews” with serious political programs and newspapers. There might be something in that, but we thought this one was just a bit of fun.
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