With the miners launching the mother-of-all fear campaigns and the opposition leader fanning the hysteria, it’s hardly surprising that the average person understands as much about the resources super profits tax as they do about quantum physics.

Most of us are reliant on private business and media interests to present the information about this substantial reform: business and media organizations that are not elected, are not publicly accountable, and aren’t under any obligation to make sure information is balanced and accurate.
I for one am quite happy for the government to spend $3.27 of my taxes—that’s the total cost per taxpayer—to provide a public information campaign that will provide facts, without spin, about its proposed tax. Indeed, at less than the cost of a hamburger, it’s money well spent if it helps provide a clearer understanding of such an important long term reform.
Curiously the opponents of an ad campaign are trying to argue that this is a party political issue, rather than a government reform, but if you take a look, you won’t find any details of the proposed resource super profit tax in Labor’s party platform.
Rather it’s the central plank of the independent review of our taxation system – and therefore government not party policy.
Indeed the Rudd government’s proposal for a $38 million advertising campaign looks quaint against the reported “war chest of over $100 million” that’s being assembled by the mining industry giants under the auspices of the Minerals Council, who was quick off the mark in spooking the bejesus out of superannuates and shareholders and others like me who are still trying to fathom the sovereign risk of taxation reform.
This is precisely why we need an advertising campaign by government.
Retired folks and investors should be able to get information about the full impact of this reform. For the retired, privately held superannuation is only one source of income in retirement, and they are well entitled to know about the government’s plans which may boost access to good public health, pharmaceuticals and the sort of services that, in equal measure, will affect the quality of their life in old age.
As it stands now, the political information campaign about this reform is a remarkably one sided one. If our elected government can’t set the record straight then we will have to accept that policy will be dictated by the vast and unlimited resources of our most powerful and profitable corporations.
I’m not ready to accept this situation, nor I suspect are many other Australians. According to the Eye on Australia poll conducted ten years ago 64% of Australians thought big companies had no morals or ethics and 55% of people didn’t trust them. In a more recent poll by the Australia Institute, a whopping 8 out of ten people felt that big business had too much influence over every-day life.
There’s no doubt we would all prefer to live in a world where this type of spending didn’t need to occur. Sadly, that’s not the world we’re in now.
The world we’re in now is an increasingly partisan one. This is one of the problems for government in selling this reform: Australian politics has become caught in a cycle where political interests too often overrule national ones and too many reforms of national significance get bogged down by inter party wrangling.
Today’s policy reform process is more geared to short-termism and gaining the political upper hand than acting in the best interests of the nation.
That’s why we can’t let political game playing or big business determine this reform. Give people the information they need and let us all determine this national reform. Isn’t that is the point of democracy after all?
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