The 2010 election campaign is off to an inauspicious start with the first press conferences by both leaders being light on policy and strong on personal ridicule.

Julia Gillard effectively called Tony Abbott a liar who can’t be trusted on Workchoices, or for that matter pretty much anything; Tony Abbott called Julia Gillard a political assassin who had the blood of Kevin Rudd on her hands and was now trying to hold onto power with the meaningless slogan of “Going Forward”.
Tony Abbott had started the day by trying to neutralise the negative issue of industrial relations, saying that if elected he would impose a three-year moratorium on making any changes to the existing industrial laws. His attempt to take the issue off the table and deny Labor a chance to repeat the success of its devastating negative campaign against Workchoices in 2007 was dismissed by Gillard at her press conference, who is trying to run the campaign along the theme of trust.
Using the slogan “going forward” an impressive 22 times in a half-hour press conference, Julia Gillard insisted that Tony Abbott would return Australia to the Howard era.
“Their gaze is fixed in the rear view mirror rather than on the road ahead,” she said.
“This election is about the choice as to whether we move Australia forward or go back.”
At is press conference Tony Abbott also tried to bludgeon Julia Gillard over the trust question, and to give her ownership of the mistakes Labor made while Kevin Rudd was still PM.
Predicting a “filthy campaign” Abbott then said that Gillard could not be taken on her word on anything.
“Why should people trust Labor’s 2010 promises when you couldn’t trust their 2007 promises?” he asked.
“Why should people trust Julia Gillard, when even Kevin Rudd couldn’t,” he said.
“Why should people trust a Prime Minister who can’t guarantee a full term because she can’t be sure that the factions would let her?”
So at 2.30pm on the first day of the campaign we’ve had a fair bit of name-calling and a major policy promise from the Coalition to not do anything about a major policy. As an opener, the effort from both leaders confirmed the cynical assessment of Canberra observers such as the SMH’s Phil Coorey who wrote a couple of weeks ago that the campaign would be the political version of Seinfeld, a show about nothing.
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