Karmichael Hunt was in good form on Twitter in the leadup to his AFL debut on Saturday night. On Tuesday, after a Punch team member tweeted how sick they were of the “ringing endorsements” for a bloke who hadn’t yet played an actual game, the former rugby league star tweeted back “LOL”.

Yes, even Hunt himself was sick of the hype around him. But nowhere near as sick as he must have felt on Sunday morning, after his AFL new boys the Gold Coast Suns were spanked by 119 points by mid-range premiership contender Carlton.
Usually, it’s foolish to write off any team after a first round shellacking. Not this rabble. Perhaps they should recruit a meter maid or two. Maybe someone should call Scott Muller, he of cricket’s “can’t bowl, can’t throw” scandal. At least his skill set would be on a par with his team-mates, most of whom can’t kick, can’t mark and pretty much can’t do anything.
Suns coach Guy McKenna will have to buy about a dozen new whiteboards this week, one for each of the debutants who took the field on Saturday night. But if anyone’s more worried than him, it’s got to be AFL supremo Andrew Demetriou.
Demetriou has staked everything on the AFL’s expansion. As Bob Brown is to the carbon tax and Tony Abbott is to blocking same, Demetriou will ultimately be judged by the outlying wastelands where he successfully colonises the AFL. Or doesn’t.
This is not to diminish the man’s deeds in his seven year reign. From anti-discrimination policies to the championing of women in this traditional male domain, from drug policies (controversial though they are) to the freeing up of player contracts, his legacy is already impressive.
Then there are the finances. Earlier this year, the AFL announced record revenue of $336 million for season 2010, with an operating surplus of $23 million. That’s all underpinned by the record $780 million media rights deal he knocked together in 2006, a deal which has been widely tipped to bust through the billion dollar mark for the period 2012-2016.
You don’t undo all of that good work in a night, but the billion dollar rights deal must now be in all sorts of trouble. Because the billion dollar expectations hinge on the following equation:
Expansion = public interest = more bums on seats and eyes glued to the box = more TV money. That being the case, the Gold Coast Suns could well have ruined about two years worth of accounting in 100 totally dire minutes of so-called football.
The public won’t pay to watch rubbish like that. A turnout of 30,000 in the 42,000-capacity Gabba was disappointing enough, but how many will turn up next time? Or watch on telly? I know I won’t, now the novelty’s over.
The Gold Coast could, of course, recover. One positive was the unearthing of 200cm North Queenslander Charlie Dixon, who kicked two goals on debut and showed he could become a cult figure, even if he did grass a couple of easy marks.
But the Suns have conclusively shown that it’s a massive, massive undertaking to establish a credible new team outside an AFL stronghold.
Remember the Brisbane Bears? They took nine seasons to finish better than 10th. They then only became a serious threat when they merged with Fitzroy and changed their name to the Lions.
The South Melbourne Swans did a little better when transplanted to Sydney in 1982, but they had a much larger nucleus of seasoned players.
Expansion teams like Adelaide, Port Adelaide, West Coast and Freo (the first three of whom have all held aloft the premiership trophy) don’t bear the same scrutiny, as they set up shop in established AFL towns chock-full of coaches, fans and – most importantly – players.
Life is not so easy for the Suns, nor will it be for the Greater Western Sydney Giants, who are due to enter the AFL in 2012.
That date seems way too soon now, not least because the lithe Karmichael Hunt is widely thought to be better suited to AFL than the Giants’ big-boned rugby league recruit, Israel Folau. And look how Hunt went on the weekend. It was, if you’ll excuse the language in this gratuitous hyperlink, not pretty.
The Suns head to Melbourne this weekend, to play Footscray. You’ll note we’ve called them by their original name, as a reminder to Andrew Demetriou that the heartland is still what drives this game.
The AFL has held its clinics in Soweto and the UK and god knows where else in its attempt to spread the game. And the game has caught on in precisely nowhere. This is not to bag the game of Australian Rules Football, it’s just fact.
Then yesterday, laughably, Jeff Kennett says the next stop on the expansion train should be New Zealand. New Zealand!
Wrong island, mate. What about Tasmania? I did a story down there about the campaign for a Tassie AFL team a couple of years ago, and what I discovered shocked me.
The locals wanted their own team, but were convinced they couldn’t afford it, having bought the line sold to them so often from the suits at AFL HQ. What garbage. Of course an AFL-mad state with half a million people can afford it. And of course they deserve it.
Bringing a team to the Apple Isle would be a legacy Andrew Demetriou could really savour when he’s lying back in his favourite getaway spot of Lake Como, Italy. Taking two potential basket cases to the rugby league-obsessed eastern seaboard, not so much.
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