Suggestion to Twitter: think Australian, start here
Twitter just announced “Lists” as its latest feature. Utilising a Steve Jobs tactic, Twitter Lists are not yet available, nor are they being resold on ebay as Google Wave invites are, but they are “Soon to Launch”, says Project Lead Nick Kallen, on the company blog.
When available, Twitter Lists will enable “people to curate lists of Twitter accounts”. What does it mean? Unlike Facebook, whose raison d’etre has evolved from connecting Harvard study buddies to the “people in your life” and ultimately making the “world more open” - Twitter wants you not only to connect with your In Real Life friends - but also to topics of interest - via Lists of People.
Lists are a way to group people outside your typical friendship groups to these topics. It also foreshadows the eventual Twitter business model of Real Time Search - Where 60,000 messages sent about the Hey Hey It’s Saturday return, within 2 hours of the show screening, are later searched for by nostalgic TV fans and mined by market research firms on behalf of advertising clients.
Twitter’s goal is two-fold; by enabling and seeding initial lists its members will self-organise into useful segments that enable them to discover useful content and thus a better search experience relative to Google. Second, the commercially attractive lists and its related users, hashtags, and keywords can then be packaged up to online advertisers.
Twitter has one major problem with using Lists as a trojan horse for its Real Time Search Engine World Domination Plan. The Lists feature builds upon Twitter’s (dismal) Suggestions Feature that provides tickboxes for newly registered users to follow. As well as leading to hugely (inflated) numbers of followers for the Ashton Kutcher’s and Oprah’s of this increasingly mainstream 140 character group rich messaging world, Suggestions has had no geographic localisation, leading to a very North American Celebrity bias.
So influential bloggers having been asking of Twitter, with its recent $100m capital raising and potential $30m still in bank from last round, what it should do with the money, and whether features such as Suggested Users could be done better.
Just as Google, ninemsn, and Yahoo7 offer a local start page for their services in Australia, Twitter needs the same approach outside the US. When new Australian users sign up to Twitter, the default Suggestions and Lists should include a heavy weighting of Australians. There is only so much Oprah and Ashton we can all take. Even one Australian. We know that Bill Clinton likes K-Rudd!
The Australian Twitter Suggested Users List
While Lists are still Coming Soon (and I haven’t got around to turning my full list into Tweepml ! See some examples of non Twitter.com originating Australian Twitter lists here) Here’s a sample of Suggestions for Australian Twitter Users :
Why not join 91,266 others and start following our Prime Minister - twitter.com/KevinRuddPM
He is certainly more popular than the Opposition Leader with his 16,303 followers- twitter.com/TurnbullMalcolm
In fact, Malcom might need help from Jessica, one half of The Veronicas, with 91,414 followers - http://twitter.com/Jessicaveronica
And if Malcom could get The Veronicas to throw in galpal Ruby’s 29,750 followers - he would be well ahead of the Ruddster - http://twitter.com/RubyRose1
Not yet cracking the 10,000 threshold is cardigan friendly co-host Charlie Pickering with 8290 followers - http://twitter.com/charliepick
It’s not just Ch10 talent invading Twitter - Ben Fordham has 2760 members following his off-air tweets - http://twitter.com/BenFordham
It’s not just Politicians or TV folk, Twitter has a huge concentration of journalists and magazine types. Check Erica Bartle’s http://twitter.com/satchelgirl. But Matriarch 2.0 goes to MamaMia.com.au - Followed by 9653 at http://twitter.com/miafreedman
Given their afternoon radio ratings dominance, The Boys were late to Twitter (their Rove mate Ryan Shelton has almost 20k followers as well), but have still quickly picked up 22,799 followers - http://twitter.com/HamishandAndy
Scott Dooley is just one of the many pre-sellout Triple-J hosts with over 11,350 followers to http://twitter.com/triplejdools
As a daily blogger at the Australian Defamer.com.au, sometimes brekky guest on JJJ, regular late night request DJ at RRR and always funny tweeter, Jess McGuire is a Gen-Y MyfWarhurst before all that bad stuff happened with Strauchnie. Share her with 1325 others @ http://twitter.com/jessmcguire
Mr Gunsberg’s photography and tweets are probably more interesting than his Mathieson less hosting of a show which has denigrated into bad karaoke. His 6500+ followers is close to 3 times what Australian Idol’s official twitter has - which probably somes it up. http://twitter.com/_andrew_g
With 5500 followers, Ricki-Lee Coulter is like Andrew G - multiple times more popular on Twitter, than the show she appears in. The Court of Twitter has spoken : http://twitter.com/THErickilee
The Sunday Telegraph’s Ros Reines is plugged into gossip like no-one else. Twitter gives a real-time outlet for the word - http://twitter.com/tabloidterror
Fashion shows, news, runways, latest releases never stop. The best goes into the monthly magazines. 4850 followers are getting it hourly @ http://twitter.com/marie_claire_au
Not to be left behind, almost 4000 followers to Vogue Australia showcasing the latest luxury fashion + lifestyles - http://twitter.com/vogueoz
Over 5200 followers to the latest Cosmo stories served up in text message bite sized - http://twitter.com/CosmopolitanAU
Shameless plug here - I’m currently working on modelfeed.com, but here we go: Many of tomorrow’s supermodels such as Nikki Phillips (also on Twitter) from Australia are on Modelfeed.com - And Twitter is a good place to build your personal brand, not to mention showcasing hard work, such as doing bikini shoots over winter - Check out http://twitter.com/modelfeed
It’s not all Style + Fashion Mags on Twitter, Anthill went online only for the business market awhile back and continue to grow. Over 5000 followers @ http://twitter.com/AnthillMagazine
Tim Burrowes covers “everything under Australia’s media and marketing umbrella” and via Mumbrella does it very well to 6660 followers : http://twitter.com/mumbrella
With summer coming up, Cricket Australia would want to get more than the 2200 followers they have on Twitter - Also they will need to manage protocol with it’s players, brought on by opener Philip Hughes announcing he was dropped via Twitter, oops. http://twitter.com/CricketAus
If Tech is more your thing, then ZD-Net have the latest news @ http://twitter.com/zdnetaustralia
If it’s Australian Apple talk you want, then join the other 2255 followers to http://twitter.com/mactalk
Who doesn’t like a bargain, and Ozbargain crowdsource the best Aussie deals, whether in shop bricks + mortar or ones that are a click away : http://twitter.com/ozbargain
We like to keep the bastards honest, and The Bank Channel uses Twitter to monitor the Big 4 Banks: http://twitter.com/thebankchannel
Australians showed they love the intersection of food, television and social media with #Masterchef being not only the highest rated TV show, but also probably the largest Australian tweeted TV show. Check Grab Your Fork and Chocolate Suze but Ed Charles with over 2200 followers is Twitter’s Matt Preston http://twitter.com/tomatom
For those that live and breathe TV, this is “where the fans run the show.”: 2380 Followers to http://twitter.com/TVdotcomAU
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