Are state taxpayers funding federal re-election ads
UPDATE 2.30pm: The WorkCover Authority just provided a statement to The Punch saying the Be Aware Take Care campaign will cost NSW taxpayers $2.3 million.
“The aim of the information program is to ensure people know about the many hazards on or around a construction site that could pose a serious safety risk,” the statement said.
If you were watching the Masterchef premier in NSW last night, and it’s safe to say more than a couple of you were, you would have seen an advertisement featuring the Federal Government’s Building the Education Revolution.
The ad is filled with neat little kids in public school uniforms standing in front of beautiful new under-construction school halls. The voice over says: “Right now you might notice changes at your local schools. To build a better future for our children the Commonwealth and State governments are investing more than $6 billion into NSW government and non-government schools. Around 15,000 workers are undertaking building and construction on more than 3000 schools across the state.”
An election ad paid for by the ALP right? No, a “safety awareness” campaign from the NSW WorkCover Authority. You can see the ad here, at the Be Aware, Take Care website, which helpfully fills you in on all the fabulous construction programs underway.
And just in case you missed the message, there’s a section on the website called: “The future of our schools looks amazing”, which links straight through to a Building the Education Revolution site for NSW.
The TV advertisement is “Authorised by the NSW Government, Sydney.”
When I saw first saw the ad on TV, which last night would have set NSW taxpayers back between $12,000 and $15,000 for the single 30-second spot, I expected two things to happen: first for Julia Gillard to pop up in a hard hat and fluro vest; and second for the authorisation to be from the ALP’s Federal HQ.
I’ve put a call into the WorkCover media unit, who confirmed the website launched on Sunday. They’re going to get back to me with details of how much the campaign cost and the purpose of it.
Have a look for yourself. Does it look like an election ad to you?
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