Spitting chips over Inspector Plod’s favourite snack
Forget terrorism, the biggest threat to London this Olympics is cops on the beat daring to carry the wrong snack.
And by wrong we mean any snack food that is not a product of one of the Games’ major sponsors, Coca Cola, Cadbury and McDonald’s.
By order of the IOC police and Royal Protection guards patrolling the Olympics precinct over the next two weeks must empty any non-sponsored snacks into a clear polythene bag.
According to the Telegraph.co.uk: “The London Organising Committee of the Olympic and Paralympic Games (LOCOG) sent a directive to all forces involved in the policing of the Games to comply with the order.”
Here’s our question: what the hell do the IOC have against the humble chip? This edict comes just a week after the IOC tried to ban all chips in the Olympic precinct that weren’t either McDonald’s chips or greasy fries served alongside the traditional, British battered fish.
The main aim is to prevent “free” advertising opportunities for brands not stamped with the Olympic committee approval. Talk about making a mountain out of a molehill. Not to mention a worrying displacement of priorities, just two days out from the Games.
Compliance with this order however, already looks unlikely. As one Police Federation member for Thames Valley Police said yesterday: “I’d like to see a security guard try to tell a police officer to empty his lunch into clear bags. They’d have to be very brave because the answer he’d get would be very short indeed.”
Obviously the entire Olympic machine makes a living through its major global brands but these are the brands that have friendly websites and encourage consumers to partake of their consumers with a sense of fun.
Would it be asking too much to apply that ethos to the world’s largest sporting event?
What’s your Olympic gripe? Tell me on Twitter: @lucyjk
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