Should Wolverine be the next face of Australia?
He’s handsome, approachable and talented, so little wonder Hugh Jackman is our most popular celebrity.
But while they’re clearly the ingredients for a successful acting career, they’re don’t necessarily make you the best next face for an Australian tourism campaign.
US travel expert, G Adventures founder, Bruce Poon Tip, however, is adamant that it is. He reckons the all-singing, all-dancing Aussie star is exactly the right candidate to replace Paul Hogan, circa 1980s.
Apparently those “shrimp on the barbie” ads took Australia from number 78 to number 1 on the American tourism list. Just like that.
But Paul Hogan and Hugh Jackman are oceans apart.
Hogan was comical in the roll your eyes kind of way. He was all scratchy voice, pair of thongs and singlet with an ocker accent. That might have been something to proud of back in the 1980s – we were younger then - but it’s a pretty outdated image now.
That said, Jackman swings too far the other way. He’s a little bit too polished and debonair to be the face of the sunburnt country. Unless of course they’re planning on using a few scenes from Australia, the movie. He did look great riding a horse.
But something tells me the Jackman Mr Poon Tip is after is the same one who did those Lipton Iced Tea ads. Remember them? Sure, they were enjoyable, but you can’t see that working in the outback can you - unless we want to see a conga line cross the Nuallabor?
Plus, shouldn’t the face of Australia actually live full time in Australia? Jackman, his wife Debra Lee Furness and their two children Oscar and Ava might own property in Australia and visit from time to time, but they’re usually based in New York.
Mr Poon Tip’s got it half right. We are due a good tourism campaign and it needs to be friendly. But maybe we should keep the focus on our spectacular landscape and let nature do the talking.
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@mooks83 sophisticated response. Think the kids parents saw it differently
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