According to numerous make-believe statisticians, there’s a 99.9% chance that you think banks are bastards. This obviously means whenever you see a bank advertisement, you’ll roll your eyes thinking, do they actually do half of the things they promise to do?
Here at The Punch, we’ve done the hard work. We visited five of Australia’s major banks in a “taste test” of their front-line customer service, to see whether it fit with the claims of their multi-million dollar marketing campaigns.
Is it scientific? Not at all. Fair? Nope. And it doesn’t review or take into account specific product details - so you can’t tell from this bank which suits your needs best. (David Koch addresses some of those questions in his first column on The Punch today here.) But it does paint a picture of actual service received. And the winner is ...
ST GEORGE
Marketing slogans:
Big enough. Small enough
“All the strength of a big bank, with the soul of a small.”
Waiting time: Three minutes.
How nice were the staff ? Pleasant and understood their products really well.
How quickly can you get your internet account/online banking up and running? Immediately, my password was written down on the spot.
How many days does it take to receive a card? Because I am a uni student, I received my card on the spot.
Response when you ask about other services? Before I could even ask that question, the staff offered me several other options which were suited to my needs, including asking whether I wanted a debit card and a savings account to go along with my measly basic bank account.
Rating: 5 out of 5
WESTPAC
Marketing slogan: We’re a bank you can bank on
Waiting time: 15 minutes.
How nice were the staff ? The staff were nice, and reassured me every few minutes that a representative would be able to answer my questions.
How quickly can you get your internet account/online banking up and running? My internet account was set up immediately and I had to create my own password.
How many days does it take to receive a card? Three working days.
Response when you ask about other services? Again, before I could utter that question, the staff offered me several alternatives, including upgrading my basic bank account to a salary based account – where you need to put at least $2,000 a month to avoid monthly fees and opening up a superannuation account with the company. None of these alternatives serve my needs.
Rating: 3.5 out of 5
COMMONWEALTH BANK
Slogan: Determined to be different
Waiting time: 10 minutes
How nice were the staff ? The bank manager came towards me after ten minutes, and asked the staff to serve me immediately.
How quickly can you get your internet account/online banking up and running? Immediately, again they set this up and wrote down the password.
How many days does it take to receive a card? Since I’m with the Commonwealth Bank, this question isn’t valid.
Response when you ask about other services? While I already have an account with the Commonwealth Bank, the staff was eager to spruik the latest campaign. If I opened a new account with the bank and placed at least $500 into my savings account, I’ll get a free platypus money box.
Rating: 3 out of 5
ANZ
Slogan: We live in your world
Waiting time: Five minutes
How nice were the staff ? They were sharp - in the good way - in dealing with customer queries, especially when a few customers were complaining loudly that closing at 4pm was way too early on a weekday.
How quickly can you get your internet account/online banking up and running? Before I could say, “I want an online account, please.” The staff went ahead and set up my internet account, while I could create my own password.
How many days does it take to receive a card? Three working days – though I did hear a few customers complain they hadn’t received their key card, and they had set their account with ANZ over a week ago.
Response when you ask about other services? Before I could utter a question, the staff was introducing me the option of a debit card. However, the staff spoke to me as if I was a child, double-checking to see whether I was going to use the account.
Rating: 4 out of 5
NATIONAL AUSTRALIA BANK (NAB)
Marketing slogan: More give, less take
We didn’t manage to set up an account with NAB. I waited over 10 minutes at the top of the queue without any acknowledgement, in contrast to Westpac where I was constantly reassured or CommBank where a manager came and insisted I get served immediately. There appeared to be an influx of customers in the bank at NAB changing currency, which perhaps makes it unfair on the bank to compare it to the experiment in other branches. However, walked out of the building mumbling they had been waiting too long. I eventually followed.
**
At the end of this mischievous project, I feel sympathy for the advertisers who make these ads for banks – mainly because banks have an image problem. With all the advertisements I saw for each bank, they all want you to love them. We’ll never love an institution that treats us like disobedient children.
Instead banks should focus on giving customer’s good advice, preferably advice catered to the customer’s needs. Or just stop treating customers like naughty kids.
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
Recent posts
The latest and greatest
Abbott’s crass logic: trash the Parliament in order save it
An email was sent to almost every politician in Australia this week saying that someone should cut off…
Our special forces don’t always need special treatment
We admire them, but we’re not entirely sure why. We allow them to operate in the shadows; we rarely…
A good holiday is about unrest, not rest
Like a fat full-stop, it lay in my hand. A small orange – not exactly fresh, but purchased anyway…
Gentle jabs to the ribs
They must pay for one’s bitter disappointments
A private school girl’s family is sueing her elite, extremely expensive private school for not… Read more
Most commented