As a Brit living in Australia, the state of advertising in this country frequently appalls me. From the ubiquitous billboards looming over highways to the tedious commercial breaks that punctuate a TV programme every ten minutes, Australians are bombarded on a daily basis with sensationalist, populist and dumbed down ads.

Oh hang on, shall I wait for the ad break? Photo: Herald Sun

I’ve learnt some coping mechanisms to deal with it, such as stubbornly closing my eyes on highways (thankfully, I’m not driving) or rarely watching TV. However, I really love tennis. At a time when British hope Andy Murray has an excellent shot at finally winning the Australian Open, I confess I’m currently glued to the box.

Sadly, nothing demonstrates the deplorable state of advertising in Australia better than its annual Grand Slam.

Rather than advertise during the game’s breaks (there is a 90 second break between every other game and a 2 minute break between every set which you’d think would be ideal), the Channel 7 network broadcasts commercials that often mean viewers miss substantial chunks of tennis.

Advertisements that take place during reviews of the match’s statistics are crudely executed. The commentator is clearly contractually obliged to recite the sponsor’s tagline which means viewers can’t learn about the players’ first serve or unforced errors stats without being treated to a horribly contrived “Let’s go Back to School with Officeworks” or “Let’s take a Woolworths Fresh View”.

Even the technology to visually track the tennis ball’s trajectory has been appropriated by advertisers; known elsewhere as Hawk-Eye, PR execs clearly deemed the opportunity to rechristen it “Birdseye” to plug frozen groceries too good to miss.

It isn’t just tennis viewers at home that have to put up with this nonsense. Loud advertising on the Australian Open centre court has attracted criticism in recent days from journalists and the general public for being “tacky” and “overbearing”.

In an era where blank space seems to have become an endangered species, I have to accept advertising as a commercial reality of the modern world. And as a concept, I don’t think advertising is inherently evil. It can serve a valuable purpose, such as informing public transport users of changes to the weekend service, reinforcing the terrible potential consequences of drink-driving, or reminding me to book tickets to see War Horse.

Wimbledon, the tournament I grew up watching, was certainly not without the presence of sponsors. Advertisers similarly pay for the privilege of having their brand present at the tournament to secure the public gaze. Every player dons their particular clothing label. The officials and ballboys are dressed in Ralph Lauren. Players hit Slazenger tennis balls and drink from Robinsons bottles. Rolex clocks are used on court.

The crucial difference between the approach used at Wimbledon and the Australian Open is that at the former, products are used for their intended purpose and appear exactly where consumers would expect to see them.

There is no contrived insertion of a stationary shop, supermarket or frozen food chain into unrelated aspects of an event. Commentators are not obligated to refer to them at three minute intervals. The brands are simply there, being used for their intended purpose.

The contrived, garish advertising that Australia seems to have so fervently embraced is tedious and tacky for audiences. Ironically, it seems overwhelmingly counterproductive, too. A friend and I concurred yesterday that we were so sick of hearing about what great cars Kia produces or what a great bank ANZ are that the idea of giving either of them our business makes us shudder a little. I doubt this is the outcome they were aiming for.

I sincerely hope that future generations will look back on Australia’s current state of advertising bombardment the way we today look back on ads that displayed appalling sexism or promoted unhealthy products like cigarettes.

We should be able to watch television, drive along highways and enjoy a tournament like the Australian Open without being subjected to the current level of advertising drivel.

Comments on this post close at 8pm AEST

Most commented


Show oldest | newest first

    • acotrel says:

      05:39am | 25/01/13

      I recognise that most advertisements are mainly lies and my cognitive dissonance simply takes over.  I don’t watch commercial TV much because I often miss part of the story when the movie resumes after the barrage of bullshit. These days I have ‘unlimited regional download’ for my computer and a cheap DVD player which accepts a memory stick, so I watch the news and Question Time on the ABC, and a few episodes of Shawn the Sheep.

    • Richard M says:

      07:03am | 25/01/13

      Commercial free to air TV in this country is simply unwatchable.  The interesting thing is that it is killing itself.  Because of the overwhelming numbers and awfulness of advertising, people are turning to pay TV and other forms of entertainment to get away from it, or at the very least, time shifting anything they do want to watch on commercial TV and screening out the ads.  In 10 - 15 years time, commercial TV in its current form will have gone the way of vaudeville.

    • Wayne Kerr says:

      08:16am | 25/01/13

      Unfortunately Richard M now even Pay TV has the same advertising as Free To Air so the only way you can get away from it is not watch TV at all.  Like actrel I just switch off or get up and do something when an ad comes on now.

    • Schmavo says:

      12:30pm | 25/01/13

      But of course you can Choosi whatever it is that you want to do, I will often go and make a coffee because My Kitchen Rules during the KIA ANZ Rolex Australian Open.

    • Gregg says:

      02:00pm | 25/01/13

      Yes, Ad times are for either checking other channels, book, sudoku, crossword, coffee or even brushing the teeth or whatever.
      It’s just a case of time management.

    • Terry2 says:

      05:18pm | 25/01/13

      RichardM, you make an interesting point about the FTA commercial stations killing themselves. I seem to recall that late last year TEN and NINE were bemoaning their profits downturn so, rather than improving their program quality and content, they dumbdown with repeat after repeat of twaddle.
      Interesting business plan.

    • Kaiser says:

      05:51am | 25/01/13

      The thing I noticed most when I came to Canberra was the advertising free roadways. I have always appreciated being able to drive to work without being bombarded by useless visual pollution.

      A note to advertisers: I agree with the OP ed in that I deliberately make a point of not buying stuff from companies which insult my intelligence and bombard me with crap. Yes, you might generate great brand awareness but that’s negative awareness.

      Betting advertising during TV events is crap too.

    • acotrel says:

      06:44am | 25/01/13

      Betting advertising during TV events doesn’t affect me.  I have no interest in cricket, football or tennis, and the historic motorcycle road racing at Phillip Island this weekend won’t get coverage, even though the Yanks will be bringing seven TZ750 Yamahas with them. The Poms will be there too with all their beautiful bikes. Australian TV is controlled by dicks.

    • Terry2 says:

      06:10am | 25/01/13

      Emily, we haven’t ’ fervently embraced ’ this tosh,we’ve had it thrust upon us by an advertising industry that evidently doesn’t take into account the amount of buyer resistance they are engendering.
      Like other contributors, I record what I want to see on the commercial channels, including the tennis and just fast forward the ads; not ideal but, in the end I just avoid commercial TV.

    • Diogenes says:

      06:54am | 25/01/13


      This is why we are seeing this tortuous stuff embedded in the program - you can’t avoid it, even by downloading, or fast forwarding

    • Gerard says:

      04:22pm | 25/01/13

      Apparently Australia has embraced it or it would be damaging profits to the extent that the companies involved would stop doing it. Now if everyone made a consciencious effort to avoid the companies spewing this propaganda into our homes…

    • Thirsty Camel says:

      06:16am | 25/01/13

      I laugh driving to work along Eastlink in Melbourne all you see is billboard ads for Vodka and Liquor Stores, yet we are bombarded every 30 mins with Dont Drink and Drive ads ? What happened to common sence ?

    • acotrel says:

      06:57am | 25/01/13

      I really like the billboard near the Bolte Bridge which says ‘FCUK’ - weak bastards !  What a bloody insult that is ?

    • SAm says:

      06:20am | 25/01/13

      Try going to America if you think our ads are dumbed down..
      Made me embarressed for the people that believe the crap their ads spout when I was over there

    • Mont says:

      07:55am | 25/01/13

      That’s where we are heading though I am afraid Sam, as always we follow the American model.

    • Ponytail says:

      09:50am | 25/01/13

      This just in, Powersauce is amazing!

    • SAm says:

      11:59am | 25/01/13

      ooo the power of concentrated apples! gimme gimme gimme!

    • Movin On says:

      12:59pm | 25/01/13

      “It has Electrolytes…..”

    • Paleoflatus says:

      06:27am | 25/01/13

      I must agree with acotrel. My wife and I have long since shied away from products related to stupid, intrusive advertising - especially those that replace part of a game we’re trying to watch. Those tediously repeated ads that replace part of the game especially cause anger and frustration. I used to be an avid cricket watcher, but long ago gave up when that noble sport was replaced by a team of poorly-behaved yobbos dressed up like daffodils. It seems that tennis is now going the same way. By the way, I’ll never ever buy a pair of fluorescent pink or yellow shoes!
      Of course, the tennis and a couple of other sports have been the only thing I’ve watched on commercial TV for a long time. We record even ABC programmes for watching at more convenient times (they seem to have no idea of when Queenslanders go to bed) and so that we can skip the objectionable self-advertising that they seem to think is so clever.

    • acotrel says:

      06:53am | 25/01/13

      My DVD player cost $60 from Aldi.  It will play AVI or MP4 videos from a memory stick through the USB port as long as you don’t mix the file formats on the one memory stick.  The download is free, and the latest movies are available.  It is possible to buy DVD players which will record directly t o a memory stick.- Bring on the NBN. A 32 gigabyte memory stick costs about $22, - holds a lot of movies and Youtube clips. Some of the flat screen TVs have USB ports these days.

    • sim_o says:

      07:29am | 25/01/13

      @acotrel: it sounds like an ad to me smile

    • acotrel says:

      09:37am | 25/01/13

      I don’t usually shop at Aldi, but their gadgets are good. Is that an ad ?

    • Pattem says:

      01:14pm | 25/01/13


      Iview and SBS On Demand are better than recording off-air, and serve the same purpose, with the caveat that you typically have a 2 week viewing timeframe, and watch your download quantities.  The FTA streaming offerings are abysmal compared to the ABC and SBS. 

      If you have Wireless Router/Modem, an iDevice and AppleTV you can airplay to your TV what you stream.  Personally, I find this MO easier than record and watch later.

      Now that’s probably advertising.  Apple, where’s my commission.

    • Ben says:

      06:34am | 25/01/13

      >>As a Brit living in Australia, the state of advertising in this country frequently appalls me.

      What appalls me is that a British native would begin her opening paragraph with a dangling participle. The “state of advertising in this country” is not a Brit living in Australia.

    • Mont says:

      08:00am | 25/01/13

      Are you assuming all native Britons speak the Queen’s English?

    • Ben says:

      08:28am | 25/01/13


      No. I expected, however, that a British writer - especially one who makes her Britishness a feature of the article and who loudly deplores Australian “dumbed down ads” - would have read ‘The King’s English’.

    • marley says:

      08:51am | 25/01/13

      @Ben - you’re forgetting that the UK ranks well behind Australia in the OECD’s education tables.  We dumb down our ads, they dumb down their schools.

    • 29 gold medals says:

      09:22am | 25/01/13

      Australia has no better advertisement than you blokes. The time must fly in down the boozer with you all. More chippy pedantry please!

    • acotrel says:

      09:57am | 25/01/13

      I was in the UK five years ago, the level of conversation of the average yokel was much better there, even if they are all lefties.  Their politics shown on TV are difficult to follow, but some of the barbs chucked about make the opponent look as though they’ve been shot.

    • Ben says:

      10:15am | 25/01/13

      @29 gold medals

      Not at all. Some of us think it an amusing irony that a Brit gratuitously lecturing us about Australian “dumbed down” standards should make such errors.

      Despite the stereotype, quite a few of us prioritise education over winning gold medals. If it makes you feel better, however, I’m more than happy next time I’m in the boozer to acknowledge your country’s Olympic achievements.

    • marley says:

      10:29am | 25/01/13

      @acotrel - depends on where you are in the UK. If you go into a posh pub in Devon or the West End, wonderful;  hit a working-man’s pub in Manchester, not so good.  And if you hit a club, you’ll find the clubbing youth are no more articulate than their Australian counterparts - perhaps less so.

    • K^2 says:

      01:16pm | 25/01/13

      @Marley maths and science are all left brain identiied.  We dont have a “whole brain” education system, not even close.  The purpose of constant left brain identification is (apart from keeping you “materially” identified) it prepares you for an ego identified “role” which we so lovingly call jobs.  Our education system is designed to keep you in left brain, computers left brain, tv left brain, maths/science left brain, externalisation of power to “authority” left brain…so “education outcomes"are measured solely against an “education” system (more accurately an indoctrination system) designed to limit your education completely.

    • Gregg says:

      02:09pm | 25/01/13

      I am surprised Ben that Emily was not told about the Ads for cheap flights.
      What I really find apalling is that we no longer sing God save our gracious Queen.
      Like fancy having us learn that and then expect us with our learning difficulties to remember stuff about being girt by sea and those other joyous lines.

      That learning difficulty of Aussies or at least the short attention spans is probably the reason for all the Ads and their frequency for how could they expect us to remember them so well unless they bombard us with them.
      Like what was the name of that Pizza dog again?

    • K^2 says:

      02:48pm | 25/01/13

      Good lord marley, that article is horrible, I could pull that apart line by line.  Let me just answer your question with a definition.  From Wikipedia, the free encyclopedia
      Jump to: navigation, search
      Indoctrination is the process of inculcating ideas, attitudes, cognitive strategies or a professional methodology (see doctrine). It is often distinguished from education by the fact that the indoctrinated person is expected not to question or critically examine the doctrine they have learned.  Pretty much like what you are doing right now.

    • marley says:

      05:07pm | 25/01/13

      @K^2 - wikipedia is not exactly on a par with an article from a psych journal.  However, I notice that you yourself fit in precisely with its definition of a person who has been indoctrinated:  you are unwilling or unable to challenge the notion that right brain/left brain distinctions might be a myth.

      And you still haven’t addressed my point about science and maths as investigative tools.  You may not realise it, but your own thinking is incredibly “boxed in” and inimicable to ideas or indeed facts, which contradict it.

      I also notice that the indoctrinated is often not willing to

    • Louie the Grammar Fly says:

      07:01am | 25/01/13

      And, there’s a double negative further down Ben.

      (I know you are not supposed to commence a sentence with and, but mine’s an emphasisical and).

    • Ben says:

      07:13am | 25/01/13


      “There is no contrived insertion of a stationary shop, supermarket or frozen food chain into unrelated aspects of an event.”

      A “stationary” shop? As opposed to those ones that move?

    • Louie the Fly says:

      12:09pm | 25/01/13

      LOL Ben, we had good teachers!
      Marley -  how about on the Tube, at knock off time, in winter?  Grammar and smiles ABSENT.

    • Don says:

      07:03am | 25/01/13

      Try the mute button on your tele. Costs nothing and the ads annoying factor disappears like magic. No noise - no problem and we move on.

    • Gerard says:

      04:34pm | 25/01/13

      Except that then you miss the huge drop in volume that tells you the ad break is over.

    • Tubesteak says:

      07:44am | 25/01/13

      Don’t worry. You’ll learn to tune it out soon enough.

      I’m yet to see any study that conclusively proves advertising has a causative effect on increasing sales.

      Most of us know that advertisers were the kids not smart enough to get into law, medicine or engineering and not enough of a talented yet parasitic leech to want to call themselves an “artist” whilst living on the dole and government grants.

    • Sammy says:

      08:04am | 25/01/13

      Yes, yes, yes to this article. I’ve been saying much the same for the last two weeks. How can we take back our public spaces?

    • Gerard says:

      04:40pm | 25/01/13

      Easy. Paint over/cover up/otherwise destroy advertising. Kind of like the BUGA UP campaign, but targeting advertising in general rather than specific products. Make it unprofitable for companies to pay thousands of dollars for a piece of visual pollution which will be destroyed in days.

    • Mont says:

      08:05am | 25/01/13

      Emily you area spot on. In a similar vein to you I also avoid commercial television however when the cricket is on Channel 9 I switch on. It is an insult to all cricket lovers having to listen to Mark Taylor plug an episode of a reality TV program or Ian Healy remind us to watch another fascinating installment of CSI. I have resorted now to just listening to the ABC radio commentary and putting the telly on to catch the wickets.

    • Fred says:

      08:15am | 25/01/13

      As a Brit Emily (French), i think you have more to worry about than the standard of advertising in Oz. Point in case, the BBC in its infinite wisdom has censored Fawlty Towers episodes because they have been deemed offensive and racist.
      The new British master is lefty PC multiculturalism that runs rampant through every aspect of british life. The Brits are too ashamed to call themselves Brits anymore.
      Judging by the endless parade of ‘Aussie Day Bashing’ articles that are in the press this week, soon it will be offensive and inappropriate for Aussies to call themselves Aussies. But I digress. Long live Basil Fawlty!!

    • Proud Brit says:

      08:50am | 25/01/13

      “The Brits are too ashamed to call themselves Brits anymore”

      Uninformed nonsense. The past year has seen a veritable outpouring of benign, mature British pride, culminating in the Olympics when a host of athletes of varying ethnicities and backgrounds, English, Scottish, Welsh, Northern Irish, proudly draped themselves in the union flag and were cheered to the rafters. You probably viewed it as a disgusting display of multiculturalism!

      The ever-maligned BBC (damn it and its world class, commercial free output) has removed ONE offensive racist term from ONE episode of Fawlty Towers that was going to be broadcast in the early evening. Hardly cultural vandalism!

      Emily is well within her rights to point out aspects of her adopted homeland she finds less than appealing. The Aussies that live over here are certainly not in the habit of holding back in that regard!

    • Morgan says:

      10:33am | 25/01/13

      Rock on, Proud Brit!

    • coreyz says:

      08:18am | 25/01/13

      Emily - does someone need to point out to you just how much of our advertising & media industry is run by Brits

    • Priya says:

      08:31am | 25/01/13

      Errr Two words: RUPERT MURDOCH

    • Tropical says:

      08:51am | 25/01/13

      Murdoch employs 48,000 people worldwide including many who contribute to this site that you now slag of at.
      Your contribition to employing Australians is what exactly?

    • Priya says:

      09:19am | 25/01/13

      Just pointing out the Irony of Coreyz claiming Aus’ media is owned by brits when it is actually the AUSTRALIAN powerhouse Rupert Murdoch who owns much of British & Aussie media.

    • acotrel says:

      10:01am | 25/01/13

      I understand The Guardian is moving to Australia.

    • Jim Moriarty says:

      08:19am | 25/01/13

      And I’m a Dubliner who immigrated to Australia, and I don’t really see any difference with advertising around the world.

      Although Russell Howard did point out that Australian advertising is very direct and to the point - “Socks. Your feet effing love them!”

    • Robert S McCormick says:

      08:43am | 25/01/13

      Emily, my bitch with the Australian Tennis is not the silly ads,
      What does really get up my nose is when I have time to watch the Women’s Tennis and in addition to the simplistic, stupid ads (which make me determined never to shop or buy goods from or made by them!) is the constant advertising by the likes of Azarenka & Sharapova of porno! Their constant, totally unnecessary grunting, screeching, screaming is little short of obscene. Other Female tennis players can play without all that obscenity so these two can do so as well.
      The Tennis Authorities around the world should introduce Two new rules,
      (1) Automatic Disqualification at the very first grunt, scream or screech
      (2) A $10,000 Fine for every grunt, scream or screech.
      These screeching females totally ruin the sport for all spectators. & it is time those running the Sport took action to put a stop to it.
      These females are being unfairly discriminated towards as they get the same pay as the men but often play many less games than the men.

    • Susannah says:

      08:49am | 25/01/13

      She’s right. Commercial free-to-air TV is mostly unwatchable because of the frequency of the dreadful shouty ads and promos flashed across the screen in the middle of the programs. Channel 7 has all but ruined the Australian Open. If the network execs and the advertisers actually watched their own programs they would realise in an instant that their collective decline has nothing to do with online competition (Hello, Gerry Harvey!) and everything to do with the utter contempt shown towards viewers and potential customers.

    • acotrel says:

      10:04am | 25/01/13

      Gerry Harvey isn’t a harbinger of culture ?

    • dafall says:

      09:05am | 25/01/13

      The ads are bad enough for sure - what really gets me are those shitty banner ads that obscure part of the screen during play.  Steggles can shove their annoying ‘quality’ related remark up their chook’s bum.

    • Kevin Milo says:

      03:18pm | 25/01/13

      Chooks don’t have a bum. They have a cloaca.

    • dafall says:

      04:29pm | 25/01/13

      Would that be a “Clakka” in Oz?

    • Seamus says:

      09:16am | 25/01/13

      What does a “Brit living in Australia” go to do with the equation?  Are they of superior intellect or something?

    • Begorrah says:

      09:29am | 25/01/13

      Who would have thought someone called “Seamus” could be so touchy about the Brits?

    • Morgan says:

      10:32am | 25/01/13

      Seamus, did you read the article or just get offended at the first line? The whole point is her take on Australian advertising AS someone coming from a different country.

    • indigo says:

      09:21am | 25/01/13

      As an Australian who lived in Britain for many years, I’ll take our sensationalist and dumbed down ads over your sensationalist and dumbed down tv and newspapers any day. Note to the BBC and C4, not every event every day is the end of the world as we know it.

    • Ohcomeon says:

      09:21am | 25/01/13

      There are some great TV shows made these days, but youre a sucker if you sit in front of the TV for hours, having it doled out to you in minute chunks.

      Since I set up a media PC a few years ago Ive not attached my antenna in a long time. Any international shows I like I just buy the DVDs from Amazon for a pittance and rip them to the media box, in full quality and un-butchered to make way for ads.

      Using Plex media server, it always knows what episode of what show Im on, I can pause a show halfway through on the TV, send it to my Ipad resuming where it left off.

      Live TV, lols.

    • Geronimo says:

      09:30am | 25/01/13

      Has The Wacky Wabbott hired you hack his Uncle Boris` mail or is it the other way round?

    • Art Vandelay says:

      09:40am | 25/01/13

      I agree that the constant ads are incredibly irritating however the TV station needs to raise revenue somehow and this probably gets back to paingy for the rights to screen the tennis and this in turn flows onto how much it costs to run the tournament. When you consider that players are being paid $27k to lose in the first round (in some cases without even winning a game) then this might go some way towards explaining why the tournament organisers are trying to squeeze every last advertising dollar they can get. If they pay the players less then the player threaten to boycot the tournament. Therefore I blame the players for the crap ads during the tennis.

    • Tbird says:

      11:59am | 25/01/13

      Imports and Exports Art?

    • W J Craig (Mrs) says:

      01:27pm | 25/01/13

      As one of the richest people in Australia surely Kerry Stokes, majority owner of CH7,  can forego a few ads during the Australian Open?.
      But No! The rich become every bit as addicted to their billions, which they can never, ever even hope to spend, like any other addict. maybe it is time the ABC set up an new Digital Station showing Sport 24/7 with no ads & that includes their own continuous boring ads promoting the ABC. Better still they could branch out into Pay TV & raise money that way.

    • BrianB says:

      09:46am | 25/01/13

      “As a Brit living in Australia, the state of advertising in this country frequently appalls me.”

      The state of advertising world wide is no different.

    • Morgan says:

      10:28am | 25/01/13

      LOL at this. I assume you’ve never left the country.

    • BrianB says:

      12:50pm | 25/01/13

      Matter of fact, Morgan old son, I spent my working life in the maritime industry and have travelled widely.

      Advertising the same the World over - sorry, LOL somewhere else.

    • Chris L says:

      09:48am | 25/01/13

      Ohmagerrrrd! A British person says there’s something about Straya she doesn’t fully lurve! The nerve! Let’s all get upset at how she doesn’t think we have the best of everything!

    • Bear says:

      10:06am | 25/01/13

      Talking about the culture of ‘dumbism’, look no further than The Only Way is Essex. Sha up!

    • Nostromo says:

      10:31am | 25/01/13

      “And as a concept, I don’t think advertising is inherently evil.”

      You’re wrong Emily. Dead wrong. Commercial advertising will go down in history as one of the greatest evils of the 20th century that mankind perpetrated on itself. Assuming we survive. It is far more insidious, pervasive & ubiquitous than most ppl realise. Because of it, we are now at the point where most technology vendors treat us as commodities, rather valued consumers/customers, and all in the name of advertising selling us crap we don’t need or want. It impinges on every aspect of our lives & demands that we surrender to it like the good little sheep most of us have already been turned into. Our Brave New World is here already.

    • K^2 says:

      12:12pm | 25/01/13

      Joseph Goebels would have been suitably impressed with Australias propoganda machine.  I did a paper in Uni which addressed the topic of media manipulation via psychological archetypes, colours and assosciations.  These are well understood methods of literal mind control techniques, and they are deployed on the unwitting public on a daily basis - more so on a 20 minute basis.  Most “logos” you see are in fact sigilised archetypal symbols which speak directly to the subconcious.  We are being manipulated extremely heavily, and extremely subvertly.  The best way to avoid it is don’t watch TV, but the next best thing you can do is mute the sound as TV is a 2 sense delivery system.  This is just one of the methodologies utilised and when used in conjunction with the other methods becomes an extremely powerful psychological tool of manipulation.

    • Pattem says:

      03:15pm | 25/01/13

      So Nostromo, what’s your take on the telephone?  Fascist weapon that has us on a piece of string?

      @K^2 - ha, you remind of Halloween III, where a particular tv commercial will ‘activate’ the Halloween masks the kids are watching at that time.  Now that is brainwashing!

    • K^2 says:

      04:55pm | 25/01/13

      Pattem that sort of mind control is possible.  I put this up yesterday too but for your benefit watch youtube “Derren Brown - The experiments - part 1”  Its not as hard as you think to do and assuming the person had the right conditioning could be triggered to do a particular thing with anything as a trigger, a sound, a smell, the sight of an object…pretty much anything as a stimulus.  Just as a basic example - MacD’s use a yellow and red M, yellow is a color trigger stimulates hunger & red passion.  The M is two domes or basically a breast which is an archetype for the female, nurturing & caring.  What does the M sigil tell you - you want to eat here because we care.  It goes straight to the subconcious it communicates virtually nothing to the concious mind unless you have learned what each component of the sigil is used for.
      HJ’s - red+yellow…

    • BigMoss says:

      10:51am | 25/01/13

      You talk about the Tennis - I agree. But look at the cricket - ads every 2 minutes and then the commentators plug even more rubbish.

      League is as bad - rugby is on the way there. (This replay is brought to you by….)

      All live sport should be on free to air AND pay TV. I watch pay if I can - less ads. A good example is the rugby - better on pay than free.

      Wish I could get the cricket and tennis live on Foxtel…...

    • Harquebus says:

      10:53am | 25/01/13

      I hate tennis and will honor forever the inventors of the remote control.

    • Jeremy says:

      10:54am | 25/01/13

      I just really despise that Berlei ad.

    • Pattem says:

      01:00pm | 25/01/13


      +1, if it’s the one I’m thinking of (the two girls bouncing around on exercise balls, advertising bounce proof sports bras?!).

      Those girls are as flat as pancakes and they want to advertise bounce-free bras?  Yeah right!

      Right…that’d be like advertising how fast your Formula 1 car can go, but using deflated tyres.

    • Anthony says:

      11:14am | 25/01/13

      Its not so much the advertising, which is cringeworthy tripe, but the shameless and scream-inducing cross promotion that Channel Seven have rolled out for the Australian Open. That being said, the other FTA channels aren’t free of blame either, with Nine and Ten doing the same thing during their respective cricket and tennis coverage.

    • Ross says:

      11:30am | 25/01/13

      My active hobby is avoiding the commercials on TV. To me it’s a sport.and fun but how do you avoid those banner adds while the program is on screen and what do we need a big screen for when a large part of the bloody screen is blocked by a banner eg. Sunrise we know if we are watching Sunrise by the whine of the compare and the shine on his head

    • Stained says:

      12:07pm | 25/01/13

      Oh how you have got advertising down to a tee, Emily.  I too, if pissed off with an advertiser will walk miles in the opposite direction to avoid parting my cash for it.
      Nothing is so special about their products that one can’t find a better less offensive product.  Why advertisers aren’t bombarding these TV stations with demands of better placement and not overpowering the public I don’t know.  They will ultimately pat the price.  And to think when watching the Gruen Transfer this is a point they all miss.  They are all so up themselves!  In fact the ads I don’t mind are Rivers.  Short, honest, no pretences, no lies, no bullshit.  How many ads could live up to that?

    • david says:

      12:58pm | 25/01/13

      Sorry Emily. With all of the ads flashing on the Punch website - I found it hard to focus on what you were saying.

    • Mitch says:

      02:06pm | 25/01/13

      I will say, we’re doing a lot better than the US (not that its worth much) where every second ad is telling you to sue someone or talk to your doctor about some new pill you should be on.

    • Ginger Mick says:

      02:28pm | 25/01/13

      Emily, dear, stationEry not stationAry, please!

    • Pattem says:

      02:45pm | 25/01/13

      @Ginger Mick

      A stationary shop is perfectly legitimate; it’s a shop that’s not on the move!  smile

      Certainly if a business is Bricks ‘n’ Mortar, I would it expect it to be a stationary shop.

    • Dave Gray says:

      05:02pm | 25/01/13

      As a Brit living in Australia

      @Emily Hows that 90 year old lady that went to prison for not paying a TV licence in England.

      Yeah, all the Brits do complain about our adverts, & I have to agree - Theyre over the top.  The info-mmercials are the worst, I guess thats why I don’t watch them.

      So many other media options now with the net TV etc. Its our own fault for watching it but people are spending more time on the net now on news bloggs etc.


Facebook Recommendations

Read all about it

Punch live

Up to the minute Twitter chatter

Recent posts

The latest and greatest

The Punch is moving house

The Punch is moving house

Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…

Will Pope Francis have the vision to tackle this?

Will Pope Francis have the vision to tackle this?

I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…

Advocating risk management is not “victim blaming”

Advocating risk management is not “victim blaming”

In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…

Nosebleed Section

choice ringside rantings

From: Hasbro, go straight to gaol, do not pass go

Tim says:

They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]

From: A guide to summer festivals especially if you wouldn’t go

Kel says:

If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]

Gentle jabs to the ribs

Superman needs saving

Superman needs saving

Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more



Read all about it

Sign up to the free newsletter