Being particular about our food has become something of a first world obsession. Who knows exactly when it started, but from that point on, we haven’t stopped talking, writing and reading about what we eat, how and where it’s grown and the myriad of ways we cook it.

Is that Brie EU approved?

Recently the discussion has become even more sophisticated, with an increasing number of food enthusiasts and producers ensuring the food they create is preserved in authenticity by law.

Yep, it’s possible to legally preserve the regional integrity of food and recipes. At least in Europe, where a scheme established by the European Union in 1993 meant countries could apply to have “protected food names” assigned to some of their most specialist foods.

So why are we talking about it now? Well, there’s two main reasons.

Firstly, because according to a piece in this week’s The Guardian, Britain who already have 48 dishes approved by the EU, including Cornish Pasties and Melton Mowbray pork pies, are on the push to add more. Which is a probably a competitive thing given countries such as Italy have 244 PDOs and PGIs, France 191 and Spain 154.

And secondly, because when it comes to the battle for regional branding of food, Australia is sadly out of the race. But more on that later. 

The proper EU terminology for the food preserving process in the UK is Protected Designation of Origin (PDO) or Protected Geographic Indication (PGI). PDO means a product must be “made to a traditional recipe, in a certain geographical area, with ingredients from that area”. While PGI “means it must also be made in a specific region to its traditional recipe, but may include ingredients from further afield.”

From the consumer’s perspective the PDO or PGI, marked with little red and yellow, or little blue and yellow sticker, are a stamp of authenticity. It means you can be assured that as you’re hoeing into a deliciously buttery Melton Mowbray pork pie, or flaky Cornish Pastie, they’re the real deal.

It’s easy to understand why people feel protective of recipes and food. There is something oddly romantic and comforting about the notion of holding onto to the past through your tastebuds. Several months ago my grandmother gave me a pile of old 1950s and 1960s cookbooks that are not only an entertaining but also a fun exercise in social history. It’s often amusing to see what people ate and drank in the decades before I was born.

What is amazing however is that preserving traditional foods and recipes can actually be a lucrative enterprise. The Guardian reports PGI and PDO products contribute £1bn to the UK economy, with an equally robust impact on regional economies as it helps to produce jobs and entice tourists. 

So why is Australia so far behind in this regard? Our relatively young history is one reason, according to Alla Wolf-Tasker, the Executive Chef co-proprietor of the Lake House, in Daylesford Victoria and a bit of doyenne when it comes to regional food and wine.

“Artisan food is relatively new in Australia. Unlike Europe where the importance of good food is part of the national DNA - we really have never had that “peasant” class here. Agriculture and food production here still is mainly monoculture and big agri concerns….Things are definitely changing but it will take time.” she said.

The good news however is that Australia already has terrific potential. Wolf-Tasker said produce like Tasmanian Leatherwood honey, Queensland bunya nuts, Wessex saddleback pigs and the bull boar sausage from the original Swiss Italian settlers of the Daylesford region in Victoria have already been flagged as unique foods worth preserving.

The next step is gaining momentum: “Not only do we need great producers and growers who understand the big picture and the potential. Government should and could take some interest in this. There are many benefits,” she said.

Tell me what food you’d want to protect on Twitter: @lucyjk

Most commented

8 comments

Show oldest | newest first

    • ronny jonny says:

      06:35am | 11/08/12

      Four n Twenty pie, with sauce
      Hamburger with Pineapple
      Dim Sims, the proper ones, not that Chinese crap
      Chiko Roll
      Canned Pineapple
      Canned Beetroot
      Vegemite Toast
      Icecream with Milo on top
      Victoria Bitter, a fine regional brew
      ...and what about that wonderful Italian derived dish, Spag Bog?

    • SD says:

      09:36am | 11/08/12

      Kind of a motley collection if local stuff we have but still mostly couldn’t imagine life without them. Twisties. Tim tams.. And something we take for granted although really English, chips! Packet and cooked. Can’t get decent ones anywhere else except the UK, if at all. Try finding the chip section in most euro supermarkets! There usually isn’t one.

    • stephen says:

      09:14pm | 11/08/12

      Not Chinese crap dim sims ?
      You must mean the ones made and eaten in Finland, heh ?

    • kitty says:

      12:35pm | 13/08/12

      I’m sorry I really cannot tell if you are being sarcastic, because if not this list is just sad….
      “Dim Sims, the proper ones, not that Chinese crap”
      There is nothing better than well prepared traditional chinese Dim sim’s…
      Mmmm… gosh I would like some Yum-Cha right now…. mmmmm

    • morrgo says:

      11:32am | 11/08/12

      AFAIK the only unique piece Australian cuisine with clear provenance is the (in)famous Pie Floater.  Quick, have it protected before it’s copied around the world!

      We missed the bus on protecting macadamia nuts, this would have been significant.

      Kangaroo meat should be seriously considered, given its nutritional value and uniqueness.  Building a brand around it and giving it international snob appeal might lift the industry out of the doldrums it is in at the moment. 

      We are the only country with lots of surplus camels, but they are too costly to harvest.  If their meat were more highly prized, they would provide employment in remote locations and result in the reduction of a damaging pest.

    • Interested observer says:

      02:08pm | 11/08/12

      Kangaroo Island food producers are struggling with this at present - a number of products are being labelled Kangaroo Island which are not sourced from the Island.  A geographic name cannot be registered as a Trade Mark without government dispensation and would in any case involve additional costs for genuine producers and enforcement problems to stop passing off.  A PGI sticker seems to be a very sound principle.

    • OddCreature says:

      04:44pm | 11/08/12

      Let’s not forget King Island Cream. I don’t know what it is about that tiny little Island, but the cream they manage to produce really is something special. Seeing it on a dessert menu instantly makes any dish look more tempting.

      Lemon myrtle would have to be worth preserving too. And Haigh’s chocolate. I mean all chocolate is good, but all chocolates have their own unique recipe, and Haigh’s really is a cut above, and made in very specific areas.

    • stephen says:

      09:20pm | 11/08/12

      Mungo MacCallum in The Oz magazine today recommends Elizabeth David’s cookbook ‘French Provincial Cooking’ ... and I’ll get that one I think, (the ‘72’ Shades of Grey will have to wait.)

      At the supermarket you can pay a dollar each for passionfruit.
      But don’t baulk ; they’re excellent, and scoop out the flesh - just luuuve that word ! - and drop it into Jalna vanilla yoghurt.

 

Facebook Recommendations

Read all about it

Punch live

Up to the minute Twitter chatter

Recent posts

The latest and greatest

The Punch is moving house

The Punch is moving house

Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…

Will Pope Francis have the vision to tackle this?

Will Pope Francis have the vision to tackle this?

I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…

Advocating risk management is not “victim blaming”

Advocating risk management is not “victim blaming”

In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…

Nosebleed Section

choice ringside rantings

From: Hasbro, go straight to gaol, do not pass go

Tim says:

They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]

From: A guide to summer festivals especially if you wouldn’t go

Kel says:

If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]

Gentle jabs to the ribs

Superman needs saving

Superman needs saving

Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more

28 comments

Newsletter

Read all about it

Sign up to the free News.com.au newsletter