It really is the best invention, ever.

A company in the US has dreamt up a bit of punctuation to indicate that you are being sarcastic.

As if you ever going to need it.

And the best thing about it - apart from the compelling video advertisement to promote it - is you have to pay to start using it.

Move over, sliced bread.

Share your thoughts in the comments.

28 comments

Show oldest | newest first

    • papachango says:

      12:24pm | 19/01/10

      There are already plenty of acceptable ways of showing sarcasm in the written form. Try emoticons like wink and the ‘rolling eyes’ one or even a /sarc tag if you’re geekisly inclined.

      Even inverted commas can do the trick, so that we don’t need this ‘incredibly useful’ invention… wink

    • 6clegs says:

      12:53am | 17/01/10

      Some of my Yank friends excitedly emailed me this days ago… meanwhile, my REAL Yank mate - the agnostic-Texan-rugby-maniac sent it with “rolling-eyes” and a ‘look what they’ve done now that they think is hilarious’ title.

      poor Lar, I give her kudos daily for not killing herself or her Countrymen, LOL…

    • Sue says:

      02:06pm | 15/01/10

      Perhaps instead of “sarcasm…punctuate it”, the catch phrase should be “sarcasm…learn what it is” - where was the sarcasm in this ad?  Seriously - do they really think that by adding an emoticon to the end of a sentence they will be able to master the art of sarcasm.  Hardly!

    • E says:

      01:03pm | 15/01/10

      Nola James : Perhaps an “I’m just insulting you, but if you think I’m being sarcastic you’ll be less offended” punctuation mark?  ROFL great comment.

      To those who are saying some sarcasm is verbal, I think this is intended for online communication where sarcasm is easily missed/confused.

      Its a good idea. And I looove the idea of paying for punctuation [!]

    • Rich says:

      10:20am | 15/01/10

      Like Jim, my circle of friend has been using {!} since 1996.

      It’s free and easy, and doesn’t need a new keyboard.

      Although, I must admit that video was pretty damn sweet {!}.

    • bob says:

      08:16am | 15/01/10

      nothing beats lano from lano and woodley, when woodley asks him if he’s being sarcastic:

      “oh yeah, i’m being reaallly sarcastic”

    • pete says:

      07:01am | 15/01/10

      What, have they given up on trying to have a patent on DNA? !!!!!!!!, then again the americans tend to think they can walk on water and everyone knows that I’m the only one that can do that, well, at least until we had a drought

    • Wato says:

      12:03am | 15/01/10

      Yet more reinforcement of the cultural stereotype. The Seppos just don’t get sarcasm. Given here success with “Ironic”, Alanis should be their poster girl…..she could write an aptly titled yet semantically incorrect lyrically. Yet further reinforcement. Sweet. wink (And what is wrong with the smiley with a wink for a little cheeky sarcasm?)

    • papachango says:

      12:20pm | 19/01/10

      True the Amercians sometimes struggle with sarcasm and irony - which explains the Wayne’s World craze of ending a sarcastic sentence with ...NOT! Just to be sure that it is actually sarcastic y’know…

      You do realise that, while Alanis Morissette shows a similar inability to grasp irony, she is in fact Canadian?

    • Sam Chowder says:

      08:25pm | 14/01/10

      Alanis Morissette would mistakenly use the sarcmark for the ironic

    • TimT says:

      05:44pm | 14/01/10

      What if people start using the sarcasm mark sarcastically?

    • H of SA says:

      04:36pm | 14/01/10

      Your being sarcastic Paul - but I bet you wish you had the marker for the title of this piece

    • Stefano says:

      03:44pm | 14/01/10

      Trouble is, a lot of beautiful sarcasm is verbal.

      I had a useless staff member years ago, well down the food chain in the organisation, whose surname was Vail and I named and called him Noah. For years. Without a solitary tiny sign of the name registering any apparent significance in his grey matter. There was also a similarly blessed young woman in the workforce called Naomi who became Noami.

      May I offer the suggestion that we coin a sound a la Victor Borge’s phonetic alphabet/punctuation to be appended to the sarcastic comment that will leave listeners in no doubt as to the caustic wit contained therein. Something along the lines of Victor’s short, sharp raspberry to denote a full stop.

    • jim says:

      02:53pm | 14/01/10

      For once everyone agrees that this is good. Thats quite rare

    • Jack from Perth says:

      02:36pm | 14/01/10

      What’s wrong with “[!]”? You don’t even have to pay for that it.

    • Dave says:

      01:50pm | 14/01/10

      Wow, what a great idea.

    • DG says:

      01:38pm | 14/01/10

      It’s should work in theory but to quote he who is most quotable (Mr Homer J Simpson) “even Communism worked in theory”.

      However, some of the best (spoken) sarcasm is done so delicately that you have to be on the same wavelength as the speaker to appreciate the humour and that’s why it works so well.

    • Bob says:

      01:33pm | 14/01/10

      Brilliant<insert $2 emoticon here>

    • SM says:

      01:30pm | 14/01/10

      The ad reminds me of the Alanis Morissette song “Ironic” - where most of the situations mentioned in the song weren’t actually examples of irony

    • DocBud says:

      01:30pm | 14/01/10

      To paraphrase the Simpsons:

      Ooh, a sarcasm emoticon.  Oh, that’s a really useful invention.

    • Louise says:

      01:29pm | 14/01/10

      they don’t even manage to get sarcasm across in the ad

    • Budz says:

      01:07pm | 14/01/10

      I like the idea. I absolutely hate it when I am sarcastic and no one pics it up.

      I guess Im just too smart for everyone (damn I need it now)

    • Chase Stevens says:

      01:07pm | 14/01/10

      No. Just no.

    • Mr Pastry says:

      01:00pm | 14/01/10

      Now that is clever, not sure all the statements in the clip deserve a sarcmark though.

    • Nola James says:

      12:58pm | 14/01/10

      Um. He wasn’t being very sarcastic (and I do mean that, I’m not trying to be sarcastic).

      Perhaps an “I’m just insulting you, but if you think I’m being sarcastic you’ll be less offended” punctuation mark?

    • Rod says:

      12:53pm | 14/01/10

      The problem with the ad is most of the comments aren’t sarcastic, they are just derogatory. Not surprising that the Americans would use a sledgehammer to push a subtle tool of humour like sarcasm.

    • Rod says:

      12:52pm | 14/01/10

      The problem with the ad is most of the comments aren’t sarcastic, they are just derogatory. Not surprising that the Americans would use a sledgehammer to push a subtle tool of humour like sarcasm.

    • DigiDave says:

      12:51pm | 14/01/10

      A US company invents an emoticon for sarcasm.

      Which in itself, is irony.

 

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