Could this be the worst marketing campaign in the world? Yesterday Kayser tweeted: “If a guy invites you over to watch a movie, you should know what they’re expecting.”

Are you serious, Kayser?

Well, plenty of people thought so - and made enough noise that the company deleted the tweet at 5pm.

As @kedjie tweeted: “It’s really disappointing @kayserlingerie have stopped to sexist crap like that. Ladies, any tips on finding a new bra company.”

Can you think of any other contenders for worst ads of all time? Share them or anything else that’s on your mind.

Comments on this post close at 8pm AEST

Most commented


Show oldest | newest first

    • Nostromo says:

      09:48am | 10/01/13

      Just had this discussion yesterday - I believe the legal requirement is that you go to the polling booth, get your name crossed off & take into your hands the ballot forms that are given to you. What you do with them from there on, or where you go is up to you. There is no legal requirement that you wrote anything on the form, or even put them in them ballot box - you can walk right out with them if you like, or fold them up & put them in your back pocket if discretion is more your style.

      I imagine many will be taking the blank forms home to recycle in the smallest room in the house, come August. smile

    • simonfromlakemba says:

      10:37am | 10/01/13

      I think I’ll be doing the informal vote this year as well.

      I’m a Labor supporter, but this Government is a shambles at the moment and I would rather leave the country before I vote for Abbott. Australia is not in a great position with political talent at the moment.

    • nihonin says:

      11:07am | 10/01/13

      Ok then simonfromlakemba, ciao.

      Or if you do decide to stay and not vote, I’m sure you won’t be here complaining about Abbott and the Liberals, if they do form government.  If you don’t vote, you have no valid reason to question or criticise any government, no matter what their ideology is.

    • simonfromlakemba says:

      11:29am | 10/01/13

      Figure of speech Nihonin

      If I wasn’t making decent money here I would be overseas, Australia annoys me at the moment as much as I love it.

      Even if you vote for a fringe party they dish out preferences anyways, what’s the point.

    • Nostromo says:

      12:43pm | 10/01/13

      @marley: interesting, thanks for clearing up the urban myth then. Though I would be interested to see what they can do to you if you rip up the ballot forms into a 1000 small pieces & throw them on the floor in front of the box. wink

      Also, the whole secrecy angle is BS - they could have a checker behind an opaque partition look over your forms before sliding them back or letting you know if they have been filled in properly or not. Or we could get into the 21st century & use far more efficient, secure & safe forms of electronic voting, like so many other countries in the world. But I guess we have to keep AEC volunteers in a high-casual-rate job a few times a year….

      I would think that it makes sense, whether we agree with the principle or or not, that if voting is compulsory, then we should do all we can to make every vote count. Which includes educating people beforehand & perhaps even requiring some basic knowledge about the entire voting process & government agendas, structures & policies, before monkeys are send off to fill out the forms *sigh*.

      Then there’s also the school of thought that says good men fought & died for our freedoms, our country & our democratic way of life, so it is our sworn responsibility & duty as citizens to make sure we make an informed vote with our hearts & minds that counts, come every election day. But yeah, I know, pie in the sky lol!

    • marley says:

      01:31pm | 10/01/13

      @Nostramo - the last federal election was my first as a voter. I tried to be well informed, but when it came to the Senate, I defy anyone to make informed decisions on the rankings of something like 90 individual candidates.  And I refuse to cede by vote to a cabal of pollies by voting above the line.  Hrrrmmph.

    • nihonin says:

      02:46pm | 10/01/13

      Fair point SFL, I do agree with your other points as well.  System should be one vote, one count, no preferences.

    • acotrel says:

      03:07pm | 10/01/13

      If you cannot win by dirty smear tactics , the next thing must be to rig the voting system ?  Worked for Jo Bjelke Petersen.

    • acotrel says:

      03:08pm | 10/01/13

      If you cannot win by dirty smear tactics , the next thing must be to rig the voting system ?  Worked for Jo Bjelke Petersen.

    • acotrel says:

      03:10pm | 10/01/13

      ‘I’m a Labor supporter, but this Government is a shambles at the moment and I would rather leave the country before I vote for Abbott.’

      And besides, Gillard is a woman !

    • nihonin says:

      04:48pm | 10/01/13

      acotrel, its name be interwebs for Labor apologist by deflection. wink

      I really do love your commitment acotrel, keep it mate.  smile

    • AFR says:

      09:36am | 10/01/13

      Meh…. reminds me of a Seinfeld episode. A girl asks George up for “coffee”. He replies: “I don’t drink coffee. It keeps me up”

    • AdamC says:

      10:33am | 10/01/13

      Just to clarify, my comment was not intended appear as a reply to AFR.

      Though I do always appreciate a good Seinfeld reference.

    • Colin says:

      12:08pm | 10/01/13

      @ AdamC

      Why are you so scared of women, Adam?

    • Tim says:

      12:13pm | 10/01/13

      Adam C,
      I see you’re now commenting on the Daily Life?

      Reading some of the comments, I seriously can’t believe that people like that actually exist.

    • AdamC says:

      12:52pm | 10/01/13

      Oh come now, Colin, you can do better than that!

      Tim, yeah, I think my Daily Life commenting career is over. I really only commented there because the Punch was in its ‘Disallowed Key Characters’ phase. As well as being full of ultra-aggrieved people, the comment infrastucture on Daily Life seems really sluggish and unreliable to me.

    • Mouse says:

      01:00pm | 10/01/13

      AdamC, just between you and me buddy, marriage really isn’t that hard.  Now I know that is a pretty broad statement, but it’s true.  If you both want to be in the marriage, it will last, if you don’t, it won’t. Pretty simple really.  When you marry, it’s usually because you love them and want to spend the rest of your life with them. There are compromises along the way, times when you almost forget why you are married to this person, times when you almost forget who you are, times when you are tired and crabby, but these things pass and your head clears and it all comes back to you….. they are your life partner and the reason you smile for no reason in particular sometimes!  lol
      Sure, sometimes when people grow, their feelings change, priorities shift and needs become different.  They feel that they can no longer love the person they married and want to move on. That’s fine, but it’s not the fault of marriage is it?  Violence in a relationship should never be tolerated but the violence isn’t there because of marriage.  Marriage seems to be a pretty convenient scapegoat though, easier than saying “Hey, I failed to keep the marriage viable”.  I mean, hell, don’t blame me, it’s not MY fault you changed!!  Get the picture? lol While I am a strong proponent of marriage, it is not for everyone and there is nothing wrong with that either. You just have to do what is best for you.

      What would I know, you ask… OK, fair question. I met my partner, 6 weeks later he proposed, 30 years and 2 kids later we are still together, hold hands when we walk down the street, kiss (well, peck anyway!) in public and laugh all the time. I am no expert in anyone esle’s relationships, so true, but I made marriage work for me and it really wasn’t that hard.    lol :o)

    • Hamish says:

      01:13pm | 10/01/13

      Maybe I’m missing something, but if a woman asked a man over to watch a movie, wouldn’t she be expecting the same thing?

    • Colin says:

      02:42pm | 10/01/13

      @ AdamC

      “Oh come now, Colin, you can do better than that!”

      Too scared to answer, hey..?

    • subotic says:

      09:49am | 10/01/13

      “If a guy invites you over to watch a movie, you should know what they’re expecting.”

      A sequel?

    • AdamC says:

      10:31am | 10/01/13

      A happy ending?

    • AFR says:

      10:36am | 10/01/13

      Not really “expecting” more “really hoping” smile

    • Economist says:

      11:33am | 10/01/13

      Sorry ladies, If I invited you over to watch a movie you’re there to watch the movie. Nobody disturbs me during a movie without a death stare.

      Unless of course it’s a porn movie, but I’d make that pretty clear up front and you’d have to be my wife.

    • acotrel says:

      03:14pm | 10/01/13

      ‘A happy ending?’

      A movie NOT a massage !

    • Mouse says:

      03:23pm | 10/01/13

      @subotic….. a 6 pack,  minimum….  ;o)

      @Economist, lol, I’m a bit like you too. If I go to watch a movie, it’s the movie I watch! lol :o)

    • Colin says:

      09:57am | 10/01/13

      Maybe not the worst ad of all time, but certainly the worst timing: I saw an ad on the front of a Melbourne newspaper that was a cartoon of a skydiver falling onto mattresses because his ‘chute hadn’t opened; which was right under the story of a woman who had plunged to death when her parachute failed to open…

      Talk about a complete and utter lack of decorum or common sense..!

    • vox says:

      09:58am | 10/01/13

      After all of the criticism of Abbott that I have made over his faux-firefighting I now have to eat my words. There he was last night, on national T.V., actually driving a truck, (well, more like just sitting in it), all dressed up like a good firie in his sweat shirt and sports cap, “doing his bit”.
      He surely must be a brave man, (or a stupid one), to go within miles of a fire dressed like that, but hey, he’s the bloke who goes “lifesaving” wearing skimpy briefs, despite the guidelines laid down by the ASLA regarding apparel.
      And on Friday, who was the prominent Catholic Leader of the Opposition who told impressionable kids at their Adelaide primary school that it was hotter when Jesus was alive than it is now. And also hotter when Julius Caesar was alive.
      I was under the impression that the whackos of this world thought that JC was “risen” and “lives now”. But not for Abbott. Guess there’ll be a few raised eyebrows in the Christian Cult Headquarters over that little bit of info.
      And this is the bloke who wants us to believe he is a genuine Rhodes Scholar. Unfortunately for the Nation he is apparently of the opinion that one of his responsibilities as a Rhodes Scholar is to drive up and down the roads in someone else’s “truck, studying those roads. What a deceptive little person he is.
      To the clever chappie who yesterday called me a ‘bigot’ because I made what I consider valid criticisms of the heinous Holy Roman Church, I should explain that bigotry is the denial of a right to an opinion different to mine. I don’t care that Abbott is a far-right Catholic. What I care about is the fact that given the chance he would press those beliefs into law, (dominance over women’s right to determine her own body’s future, asserting that women are inferior to men, not allowing women into positions of authority, and on and on and on), and against that scenario, with which you obviously agree, little man, I will rail and protest forever. That is not bigotry. That is having regard for my Country and my fellow Australians.

    • PJ says:

      10:39am | 10/01/13

      Lets have your references please.

      And if you read the media recently Tony Abbotts position on Abortion and IVF has been made perfectly clear and judged perfectly acceptable.
      Your comments are the old slurs that have been negated and shown up for what they are, politically motivated slurs and smears.

      As for Abbotts volunteer work in the Fire Service and in remote Aboriginal communities.
      Well Abbott has been training for his voluntary and very dangerous role for 12 years. You must be highly trained and useful to be placed on a Unit because lives could be lost. Therefore, it is clearly not a political stunt as you suggest.

      What is Gillard and Swan been doing for the past week?

      Yes that’s right. Pales in comparison.

      Never mind soon your prefered party is going to stop you making comments like above. It crack pot laws on ‘Offence’ mean even you are gagged now.

    • Tim says:

      10:48am | 10/01/13

      PJ asking for references?

      Now I have seen everything.

      PJ, don’t you know Vox reads so widely that his comments come from many sources so it’s impossible to link them.

      Plus his server doesn’t let him post links.

      Or is that excuse only good enough for you to use?

    • marley says:

      11:04am | 10/01/13

      @Vox - I’m not sure what the ASLA is, but the SLSA requires its members to wear a patrol shirt, red shorts, a red and yellow hat, and a swimming costume. I don’t see anything at all about speedos being prohibited, and in fact there was an ABC clip a couple of days ago showing a lifesaver in blue speedos.  So, when you claim that budgie smugglers are prohibited, I reckon you’re talking through your hat. 

      As for Abbott being a “genuine Rhodes scholar,”  are you saying he wasn’t?  The record seems to be pretty clear, I’d have thought.

      I don’t know why you bother putting out stuff that is manifestly untrue.  It simply reduces the credibility of arguments that otherwise might be worth reading.

    • ZSRenn says:

      11:15am | 10/01/13

      Meanwhile Julia wants you know “fires are rully rully dangerous. No they are and they are hot also” she adds

    • patsy says:

      11:51am | 10/01/13

      Tony Abbott’s been a volunteer firefighter since 2000 and as a captain gets to drive the truck.  What’s wrong with anyone being a member of our community?

    • Nostromo says:

      10:00am | 10/01/13

      I have a question for The Punch about the moderation on your site: is there a page/link which clearly defines the rules & who the mods are?
      (I made my opinion about censo…errr…moderation, along with this question, clear in another thread/post, but that didn’t get through, ahem.)

    • pa_kelvin says:

      11:07am | 10/01/13

      Nostromo… Check the bottom of this page, under Community Agreement, although term 9 doesn’t seem yo apply to a few posters… smile

    • Economist says:

      11:30am | 10/01/13

      Along with pa’s comment on the Community Agreement I also have a theory that they’re bombarded with a hell of a lot of spam and that it is possible for comments to be overlooked if it’s amongst all this spam and you use a dodgy email address or name. They may have filters that dump the comment straight into a type of trashcan based on this.

    • Nostromo says:

      01:04pm | 10/01/13

      Cheers guys. Yeah, #9 would seem to be a bit redundant wink.
      Not entirely happy with #11, though 17 mitigates it a bit.

      Still, self-moderated forums with user voting systems (including bans) work just fine in the adult virtual world. I’d at least like to see a non-facebook login set up, so I don’t have to type my username/email each & every time hmmm

    • Anubis says:

      01:40pm | 10/01/13

      @ Economist - Can they add the terms acotrel and achmed to the filters??

    • PJ says:

      10:08am | 10/01/13

      Is it not despicable to bring in laws that will in effect gag free discussion in Australia?

      Everyone on this site likes to have an opinion. That’s gone. The Gillard Governments proposed laws will see to that. Specifically, discrimination on the basis of “political opinions” will be unlawful.

      The laws will crush satirical material and political commentary, reporting on matters of historical or religious sensitivity, simply because they may be offensive or insulting to some.

      The Gillard Government is defining discrimination to be any “conduct that offends, insults or intimidates” another person.  So expressing an opinion that offends someone else’s political opinions is now grounds for discrimination and prosecution and punishment.

      The Coalition describes these laws as “some sort of ideological crusade to control what people can say.”
      Australians will sue each other for perceived ‘offence.’

      People are so worried about about these laws that eleven media organisations including News Limited, Fairfax Media, the ABC and SBS have submitted a petition.

      - These laws will encourage people to become ultra- sensitive.
      - Legal aid spending will spiral out of control.
      - The courts will become chocka block with silly meaningless law suites.
      - And you will be too scared to open your mouth, or have the courage to voice any opinion.

      The basis of a healthy democracy, which is a freedom to have an opinion and be able to discuss it, will be eroded.

      Just in case you haven’t understood. Everyone on this site has fallen foul of these laws.

    • Ian1 says:

      10:38am | 10/01/13

      I am offended by the language used by our PM towards our Opposition leader.  Are you not insulted by plans to destroy free speech?

      Free speech is a right.  There is no right to be offended.

    • Anubis says:

      11:17am | 10/01/13

      @Ian1 - I will correct your statement.

      There is no right to be not offended

    • Nostromo says:

      10:11am | 10/01/13

      Daymn, I thought the fed elections had to be called by August, but I just looked it up & it’s Nov 30th. This is perhaps the most tragic ‘news’ I’ve come across since the 2010 election results were announced :(((((.

    • timkent says:

      10:12am | 10/01/13

      Last year in October, I made a trip to Sydney. I read all the papers from cover to cover waiting for Qantas to catch up their backlog.

      One thing that stood out was a Telegraph sports reporter, axing the AFL for trying to destroy the Cricket, and the Test Match series about to take place.

      He claimed that the predraft, draft and all the other things were designed to destroy the positive image that Cricket was deemed to have total control of in the press. He quoted the days the AFL had set dates to draw attention away from the test matches

      Well the AFL closed its offices pre Xmas with all paperwork done, all clearances approved or rejected for the 2013 season, all coaches approved for the season and not the rolling blitz on coaches that still seems to be following NRL

      The Melbourne and Sydney tests had almost no AFL news, the one day ODI will be similar and so will the tennis.

      I dont know who the idiot who wrote the piece was, perhaps he is a political observer from Canberra. AFL got their job done effeciently and effectively in the minimum of time and the cricket was not influenced.

      Perhaps it matches the level of their political comment?

    • Ian1 says:

      10:18am | 10/01/13

      I don’t get it.  To me, I’d have thought any sane person would have found the answer in the statement itself.  They’d know what he was expecting then - that is to watch a movie.  That would be the correct answer.  Anything further, implied perhaps, would only be interpreted as such by those mature enough to get the reference (or those with happy enough memories of such an event to consider wearing lingerie a naughtier/nicer way to relive the experience).

      Good on Kayser Lingerie for highlighting the vast chasm between what a man says, and how it is miss - interpreted. 

      Resorted to sexist crap like what?  Any sexist crap introduced by that ad is all in the mind of the reader.

      It’s an ad for underwear for goodness sake.  The product itself will be labelled sexist next.

      Is there anything more sexist than the perpetuated myth that men think about sex every seven seconds?  If your naive enough to believe it, rather than zit for what it is (sexist tripe), you’ll interpret just about anything a man says in the wrong manner- and attribute sexist undertones to one where none may well have existed to begin with.

    • Colin says:

      11:36am | 10/01/13

      @ Ian1

      Yeah, right.

      It’s not like the case of the old lady being offended by the young man whistling dirty tunes; this is more than implied. It is an obvious and overt plea to the male-driven ‘sexy lingerie’ buyers out there that are - in themselves - merely products of a sexist, misogynist, patriarchal society largely run by ‘men’ who are scared of women having any position of power whatsoever…The poor, sad, sick little puppies.

    • PsychoHyena says:

      11:45am | 10/01/13

      Reminds me of Keeping Up Appearances really.

      Rose getting invited back to a guy’s house to look at his model aeroplanes, and that was all he intended for 4 hours.

      Personally I’m not quite so subtle… If I want to watch a movie with you I’ll ask you over to watch a movie, if I want to get dirty with you I’ll make sure there’s plenty of mud to jump in.

    • PsychoHyena says:

      03:34pm | 10/01/13

      @Colin, personally I think it says more about society’s attitudes towards men, it seems to think that we are incapable of having interactions with women without there being sexual undertones. In fact when it comes down to it, that attitude is quite sickening when you consider the various women men interact with.

    • Yuri says:

      04:00pm | 10/01/13

      I agree - if that tweet is sexist at all, it is sexist towards guys by saying all they are after is sex/all guys expect women to put out etc. But thankfully, it is not sexist (unless the definition has been updated); it is all in the minds of the perpetually offended.

    • Tim says:

      10:52am | 10/01/13

      “If a guy invites you over to watch a movie, you should know what they’re expecting.”

      You to bring some goddamn popcorn?

      Oh and sex, lots of sex.

    • Elphaba says:

      11:27am | 10/01/13

      I’m disappointed that these days, it costs a bloody arm and a leg to go to the movies and have a good ol’ pash session.

      And on Tight-Arse Tuesdays, the cinema is packed and virtually impossible to ensconce yourselves in a corner and have at it.  There’s always someone sitting right next to you.

      It’s just not affordable anymore! :(

    • simonfromlakemba says:

      11:34am | 10/01/13

      Well if it was a porn movie, that would be worth it. Don’t know how much sex you would get after watching the Notebook with her.

    • Ian1 says:

      11:35am | 10/01/13

      “If a guy invites you over to watch a movie, you should know what he’s (sic) expecting.”


    • sunny says:

      12:58pm | 10/01/13

      Elphaba - would you like to go to the movies with me? (I’ll pay and you can pick the movie.)

    • Shane From Melbourne says:

      11:24am | 10/01/13

      I want a Trillion dollar coin. Perhaps the US Treasury can mint me one while they are minting one to duck the debt ceiling…...

    • Colin says:

      12:57pm | 10/01/13

      @ Shane from Melbourne

      Forget your piffling trillion-dollar coins; I’ll have a Triganic Pu, please. THEN I’d be rich..!

    • sunny says:

      01:03pm | 10/01/13

      Careful you don’t flick that one into the poor box.

    • Nostromo says:

      01:33pm | 10/01/13

      I read they were going to make it out of platinum. It will need to be a bloody big coin if it has to follow the treasury minting standards that coins should roughly represent their market value with the materials used to make them.
      Or, a $US trillion may soon not be worth nearly as much as they think it will lol!

    • ZSRenn says:

      11:25am | 10/01/13

      Good news all of you China bashers, You have had a victory. After the arrest and detainment of an agitator, without trial, in Chongqing for posting 700 complaints on Bo Xilai and the subsequent investigation after the death of a foreigner associated with Bo Xilai proving the comments had merit.

      The agitator was released and now the Chinese government is drafting new laws to ensure no one else can be held without an open trial.

      This hasn’t happened yet so I hope no one steals one of my handles and uses it to make anti China statements in the meantime.

      A Chinese prison would be no place to spend your time in China!

      The stealing of ones handle has repercussions that those of a lessor intelligence may not understand!

    • Shane From Melbourne says:

      12:27pm | 10/01/13

      I’m more excited about Japan increasing their defence budget myself. You can never have enough China bashing…..

    • Ohcomeon says:

      12:46pm | 10/01/13


      you do not own your ‘handle’ on the net, therefore no one can steal it. Youre being a little precious.

    • ZSRenn says:

      03:02pm | 10/01/13

      Yes but I am not talking about a handle am I am talking about someone using my given birth name (slightly adjusted yet well known in southern china) to argue against me. If that name comes up in searches with Anti China sentiment. I know the one who is going to the stockade. Me!

      I would ask those stupid enough to do this to think before you act or are you that hell bent on winning an argument you would send me to a Chinese Prison.

    • Shane From Melbourne says:

      04:32pm | 10/01/13

      @ZSRenn- I thought the Chinese justice system was infalliable…..

    • LP says:

      04:35pm | 10/01/13

      Seriously renny “well known in southern china”?

      a chinglish teacher?

    • ZSRenn says:

      06:30pm | 10/01/13

      @ Shane when have I ever said that. But look at the negatives and not try to understand that China is working on its problems and trying to fix them.

      I wish we could say the same for Julia Gillard.

    • MR says:

      12:13pm | 10/01/13

      When a feminist so broadly calls men sexist and misogynist, is there an assumed exception for the men in their lives? Their husbands, partners, fathers, brothers, sons etc? And what about their friends partners, or even those of fellow feminist? Are we to believe that they have the only decent men in their lives? They will tell you that even though a man loves and is good to his wife and daughters and women in his family, he can still be sexist and a misogynist. So why would we believe a feminist when they say their men aren’t? and isn’t another feminist actually talking about their men? I’m confused, where do men have to go with this? It’s seems, according to most feminists, that unless a man declares himself a feminist then he can only be a sexist misogynist, and furthermore only capable of raising boys to be such

    • MR says:

      12:14pm | 10/01/13

      When a feminist so broadly calls men sexist and misogynist, is there an assumed exception for the men in their lives? Their husbands, partners, fathers, brothers, sons etc? And what about their friends partners, or even those of fellow feminist? Are we to believe that they have the only decent men in their lives? They will tell you that even though a man loves and is good to his wife and daughters and women in his family, he can still be sexist and a misogynist. So why would we believe a feminist when they say their men aren’t? and isn’t another feminist actually talking about their men? I’m confused, where do men have to go with this? It’s seems, according to most feminists, that unless a man declares himself a feminist then he can only be a sexist misogynist, and furthermore only capable of raising boys to be such

    • Colin says:

      12:50pm | 10/01/13


      I don’t know about backwards; i work with plenty of people from there who have the most amazing abilities to photoshop almost any qualification imaginable..!

    • TRBNGR says:

      02:37pm | 10/01/13

      ‘Tastes like Honey Nut Cheerios’.

      One insult wins a game of basketball, totally awesome. Respect to KG, best trash talker in the game (maybe ever).

    • Justin of Earlwood says:

      03:25pm | 10/01/13

      So, we’re against truth in advertising now?

    • Walshy says:

      03:48pm | 10/01/13

      The worst, most laughable marketing campaign is Tony Abbott driving around in a fire truck with a film crew in the back seats (wtf!) of the truck, surrounded by film crews and photographers outside the truck when he ‘stops’. When I was a volunteer firefighter you were lucky enough to get time for a feed let alone turn firefighting into a narcissistic reality show,  minus part of your trucks firefighting crew in the back with useless filmcrew! Stop the stunts.

    • LP says:

      04:38pm | 10/01/13

      He only fools the rusted on supporters.
      The rest of us are wise to his PR stunts.

      Let’s debate policies Abbott.
      First, go get some
      Second, read them before you show up for the debate. Get someone to explain them to you if necessary.


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Superman needs saving

Superman needs saving

Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more



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