It’s finally happened. One of the last quiet places left on planet earth, once left to the rare beauty of silence, has been ruined by yet another television screen.

So long five minutes of peace and quiet. It's time for PumpTV

It’s called PumpTV, “Australia’s first and only digital television network” and it pumps out news, sport and weather updates, four times a day, everyday through tiny television screens attached to the top of the petrol pump.

Yes, the petrol station, a place where even mobile phones are banned, has fallen victim to noise and distraction. Goodbye silence, hello just another example of our inability to do anything without being bombarded by some form of on-screen entertainment.

PumpTV cheerily announces plans to reach millions more customers in the coming months on their website, but this is anything but great news for our collective psyche. If we can’t even fill up our cars with petrol in silence, what hope do we have for squeezing in some quiet time throughout the rest of our lives?

The argument here is not against the importance of keeping up with the news cycle, everyone should encourage their inner news junkie. But how much are you really missing out on between the time it takes you to shut down the ignition, get out of the car, stick the petrol in the car, pay and get back in? 

I reckon it’s anything between five and seven minutes, depending on the queue of people in front of you. That’s the equivalent amount of time it takes to make a cup of tea, catch a lift one floor down or defrost a piece of chicken in the microwave. You’d hardly call that a big gap, so why do we need to be kept entertained?

The answer is we don’t. We’ve become society who have completely forgotten how to do anything without a side serving of entertainment and those rare few minutes pumping petrol should be left for silence and introspection.

British researcher Aric Sigman calls it screen addiction. He recently said a whole generation of kids between 10 and 12 years of age, spend an average of 6.1 hours per day in front of a computer screen. But it’s not just kids. Consider how many people you know who check their phones before they even get of bed in the morning.

Silence actually plays a very important role in our health and wellbeing. Buddhist monks have long associated periods of silence and meditation with improved clarity of mind and focus and we’d do well to remember this amid the chaos of our digital lives.

Leave your news updates for the car radio. Everyone needs time to switch off from the rat race, even if it’s just five minutes at the petrol bowser.

Follow me on Twitter: @lucyjk

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41 comments

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    • Reader says:

      11:02am | 27/06/12

      Seems kind of dangerous to me… I don’t drive, but wouldn’t you want to be focussing somewhat on what you’re going when you’re handling petrol?

      Plus, it might encourage people to hang around to watch to the end of the “program”, holding up other people.

    • acotrel says:

      06:25pm | 27/06/12

      I get my daily dose of Tony Abbott and asylum seekers by watching the ABC TV news.  It is enough to keep me regular.

    • NigelC says:

      11:04am | 27/06/12

      Is there some irony in the fact that I read your excellent article on a computer screen. Help me I’m addicted.

    • Lucy Kippist

      Lucy Kippist says:

      11:19am | 27/06/12

      Yes! But it’s a good kind of irony.

    • Pedro says:

      11:09am | 27/06/12

      “Yes, the petrol station, a place where even mobile phones are banned, has fallen victim to noise and distraction. Good bye Silence”
      WTF? I would not have thought a petrol station was a chilled relaxed place? Cars revving, people honking, bowsers humming, doors slamming. It aint a New Age Clinic full of chanting and jasmine scent.
      I for one would be surprised if one could even hear a tv over the din.
      Most bizarre article yet and shows that if you have nothing to really write about, then si and wait for more inspiration rather than whatever is being mentioned on talkback radio.

    • Ripa says:

      11:41am | 27/06/12

      I saw these at a petrol station in Revesby, cnr river road/milperra they are the most annoying pieces of crap the volume is turned way up, there is no missing the screen and the noise of loud squealy advertising, if you want to shove advertising down my throat at least pass on a discount or have an off button!
      Pedro I suggest you go visit a station that has them installed then come review your comment. I worked in the area for 10 months and never returned to that petrol station.

    • Sean says:

      11:56am | 27/06/12

      Pedro is right on the money - Who has ever thought of a petrol station as the last place of peace and quiet in the world?! Who cares if there is a little extra noise at the pump in among the cars, air pressure machine and trucks.
      If you’d like some quiet time Lucy, rather than heading down to the petrol station, I’d suggest you try a park or a country town or even the beach Lucy.

    • Emm says:

      11:15am | 27/06/12

      As a cyclist who gets to enjoy the silence and contemplative reverie of a commute every day, twice a day for half an hour, i think this is brilliant news. Maybe more people will give up the gas guzzler and the ubiquitous advertising blare, and join us for a quieter, cleaner experience.

    • bigdaddy says:

      11:54am | 27/06/12

      Too right Emm! I love my cycling for many reasons but the silence, the peace and tranquility are a major part of its appeal. smile

    • jase says:

      12:17pm | 27/06/12

      Fitness aside I am curious as to what makes someone put on the lycra and cycle everywhere?

      I can think of many negatives, but other than fitness, the cyclist gains zero benefit.

      Just off of the top of my head.

      1) lack of comfort.. It looks awfully uncomfortable, plus your exposed to the elements.
      2) Lack of safety.. It certainly is not the safest exercise, mixing it up with multiple tons of steel vehicles that all go quicker than you.
      3) Lack of efficiency.. It sure would be a slow commute, especially for longer distances.
      4) Negative health effects.. Spending a good hour per day cycling through vehicle pollution.

      Just curious?

    • Giraffe says:

      12:46pm | 27/06/12

      @Jase,

      1. I am as comfortable on my bike as I am in any car / bus / train.
      2. True. Keeping an eye out for impatient / inattentive / just plain dickhead drivers makes it a bit safer. Plus, depending on where you are riding too it’s easy to avoid heavily populated roads.
      3. Depends on your measure of efficiency? Cars are more expensive, and not necessarily any quicker when you account for traffic and parking and fueling up etc. You get absolutely zero fitness benefit from driving so you need to find that time elsewhere in your day unless you enjoy being a fatty. I would argue cycling is far more efficient than driving a car.
      4. Or spending a good hour a day sitting in your car, in that same vehicle pollution.

    • James says:

      12:46pm | 27/06/12

      Jase the best way to explain the use of lycra is this: If you go running you wear clothing specific for running, you don’t do it in jeans and skate shoes. Similarly when surfing you don’t wear speedos, you typically have your branded wetsuit/ surboard etc.  So to with cycling you wear clothing made for cycling. It is surprisingly comfortable and trust me if you value your nether regions, you DO NOT want to ride 100kms in anything other than padded bike knicks!

      as for the other points:
      1) No more exposed than going for a run or a walk. This is also where good/ appropriate clothing (inc lycra) makes a massive difference
      2) safety I agree its a little hair raising but its also quite fun and a thrill at times. You have to ride within your means and do what you can to ensure safety (helmets, lots of lights reflective gear etc). Also where you are riding makes a difference.
      3) Depends on the ride, distance etc. I find long commutes hard, hence i’m barely riding these days. when I was 7km from work though it was sometimes faster to ride. Also think of it in this way: this is not time wasted while commuting, its time spent getting valuable exercise as well. Two birds one stone, so actually quite efficient.
      4) Sorry but this is a complete nonissue. The positive health benefits of an hour of cardio exercise far outweigh any potential negative concerns.

      Hope that helps.

    • Anubis says:

      01:19pm | 27/06/12

      Why is it that cyclists (like vegetarians) feel the need to constantly berate motorists for being motorists? What is it about the health nut that makes them want to preach and to piss off people that they annoy on a regular basis already.

    • Sniper says:

      02:04pm | 27/06/12

      @Anubis

      Guess it’s the same thing that makes motorists think they are entitled to all public (road) space.  Equally moronic, except they idiot motorists tend to far outweigh the cyclist ones.

    • M says:

      02:05pm | 27/06/12

      @ Anubis, the same thing that makes Christians feel good, moral superiority, self righteousness and holier than thou.

    • rach says:

      02:31pm | 27/06/12

      @Jase

      1) My bike is very comfortable.
      2) True. To minimize this, I try to stick to bike paths and low-traffic streets.
      3) This is actually the reason why I started to ride. Firstly, it is quicker for me to ride than for me to take public transport or drive to work. Secondly, public transport would cost approx $25/week, and driving would cost approx $40/week. So it’s quicker, saves me money AND gives me exercise.
      4) I’m lucky and get to ride through parks and bikeways, so minimal pollution.

    • Lily says:

      03:21pm | 27/06/12

      I only cycle on the days where I work one job (5xdays per week the other 2 I drive) but I love it.

      1. My bike is perfectly comfortable.

      2.I ride on bike paths where available, luckily for me my local council has invested lots of money into creating safe bikeways. Where there are no bikeways I ride on the quietest streets I can. I also always signal my intentions with my hand WELL before I have to turn etc and keep that arm out the whole time.

      3. It’s way quicker to ride. I don’t have to stop at 15 sets of traffic lights between work and home.

      4. I don’t live in a capital city so the air is not to bad, particularly when there is a nice sea breeze and I avoid main roads.

      I also don’t wear lycra. I wear a pair of shorts and a tshirt.

    • Steven says:

      11:26am | 27/06/12

      Sorry Lucy, but I think you have got the cart before the horse here. I would say the gap of news we are supposedly missing is a cover for the money making opportunities these screens are for their providers. Five minutes of a captivated audience to pump more commercials down our throats. This has nothing to do with the individual, it has everything to do with finding more space to make profits thorugh advertising.
      Rather than debate whether individuas are addicted to screens, how about debating whether rampant commercialism (which causes these new innovations) is good for society as a whole. Capitalism is the issue here, not peoples apathy.

    • Condor says:

      02:32pm | 27/06/12

      Bingo! Ding! Ding! Ding! We have a winner!

    • Phil says:

      02:37pm | 27/06/12

      Yep just another way to advertise to us, god forbid that we can go somewhere in our daily lives and not have advertising and promotion shoved down our throats in the endeavor of selling ad space and revenue streams that only go up and up!
      The world has become a joke where advertising is everywhere you go, even public rest rooms you cant escape it!
      Rather sad reflection on society isnt it.

    • Ytterbium says:

      08:12pm | 27/06/12

      When they put ads on the circular bit on the petrol pump handle, I knew the battle was lost.

    • Alex says:

      11:35am | 27/06/12

      SO TRUE!!! Good article and I totally agree. What happened to the sound of silence?

    • James says:

      12:49pm | 27/06/12

      Oh its out there alright, you just need to get out suburbia! Or at the very least turn off everything in your house wink

    • Zopo says:

      11:42am | 27/06/12

      Its funny though that you cant pay for your petrol at the pump anymore, but you can watch the news.

      I hate going into the shop getting bombarded with millions of questions just to pay for petrol “fly buys card” “2 for 1 drink” ” 3 for 1 chocolates” etc…after having Anne Sanders blast the news at me while I’m filling up.

    • willie says:

      11:48am | 27/06/12

      Somehow i don’t think this is being done because motorists are getting bored while pumping. I think it has more to do with advertisers finding yet another place to push their wares. Of course that didn’t fit with your nice little diatribe did it. Easier to ignore the facts and please a few crusty old fools who can mutter “whats the world coming to” than try to make intelligent comment.

    • Brizben says:

      11:51am | 27/06/12

      Do you think they will give fair and unbiased coverage of the situation in Gladstone Harbour or voice concerns for the Great Barrier Reef?

    • M says:

      01:54pm | 27/06/12

      Who does give fair and unbiased coverage of the situation up here in gladstone? Someone was caught dumping cyanide into the river the other day and there’s aluminium oxide being blown off a conveyor into the water, but everyone blames the dredging operations for the raised aluminium content in the water.

      How do I know this you might ask? Well, right now I can see the conveyor from my desk.

    • Chonko says:

      11:59am | 27/06/12

      Having let accountants take over the world we should not be surprised that life has been reduced to a marketing opportunity.  A cousin is about to have a baby and no doubt cameras will be present at the birth - so perhaps the Mcgolden arches logo could be strategically placed as she lay on her back pushing hard. Uploaded there may be some youtube advertising traffic revenue to spend.

    • James says:

      12:09pm | 27/06/12

      Seriously, of all the places in the world the petrol station is where you expect silence? Never in a million years would I have equated the petrol station with a quiet place to have a break from the digital world…

      Maybe that’s because I’m an outdoors addict and my definition of peace and quiet is being 10km from the nearest town in the bush, mountains or on a nice high cliff face in the sunshine. Even driving into my favourite campground is a massive cathartic experience for me.

      I absolutely agree with how important/refreshing that silence is and that we as a society are addicted to our digital media, but I’m sorry to say you’re kidding yourself if you think its something one can experience in the 5 minutes it takes to fill a car on the way to drop the kids at sport! It takes far more than that.

      Those issues aside when you think about it, this idea is actually a very cleaver way of reaching people due to the massive captive audience at any point during the day.

    • PJ says:

      12:15pm | 27/06/12

      This is a health and safety risk.

      I do not know if people realise it, but the Petrol Station forecourt is graded a bigger risk than a Refinery, because Joe Stupid Public uses it.

      Gorping at the goggle box whilst pumping petrol is going to get someone killed I suspect.

    • Hooper says:

      02:09pm | 27/06/12

      Yes indeed!

    • L A BORE says:

      03:22pm | 27/06/12

      see the the sneak peak on channel 7

    • Robert S McCormick says:

      04:06pm | 27/06/12

      Lucy,
      Please keep us up-dated on which Petrol Outlest have installed these ridiculous TV sets so we can avoid them like the plague.
      We all know what will happen don’t we? Some snotty-nosed git will drive in, fill up & than stand watching whatever it is that passes for News until the segment she/he is interested in ends. That will result in Pump Rage for as most Australians have become self-engrossed, selfish, unthinking gits they simply won’t care that there are others waiting to fill their vehicles & get on with their lives.
      I am glad you called them “Petrol Stations” and not “Service Stations” for ever since Woolworths decided they wanted an even bigger slice of our money, (just as has occurred in their Supermarkets), the very word “SERVICE” has been abolished by Woolworths & declared an Obscenity.

    • Al Chunk says:

      04:36pm | 27/06/12

      Perhaps new pumps could include pokie technology as filling a car with petrol is an obvious gambling opportunity. .

    • stephen says:

      06:19pm | 27/06/12

      At the GPO today I watched two screens with the news on.
      Two screens, and they both were showing the same picture which must designed for folk with 2 eyes.
      And what I learned was Alex Perry calls a girl by her fat bottom, and it is going to rain tomorrow.

      (When they put up some Modern Poetry on that screen, I reckon I might finally get served right away ... before Sunday.)

    • Michael R says:

      09:19pm | 27/06/12

      Great ... now fumes come with noise? As if we don’t have enough noise and air pollution already. Crazy.

    • Gordon says:

      10:11pm | 27/06/12

      Make point of aiming badly and spilling a bunch of petrol: 2 litres should make a really nice mess for around $3 invested. Smile sweetly at the poor backpacker/boatperson/PhD student behind the counter & say “sorry mate, got distracted by the screen, bit of a mess out there”.  Now this is hard on the guy as he has to clean it up BUT (and here is the pay-off) Servos have to report their volume of spills to the EPA. If that number suddenly goes up they will get inspections, audits, paperwork, and general all-round heat that managers and owner hate hate hate. It buggers up the bitumen too. End of screens.  Oh, and the drains have traps in them, so you will not be hurting the environment too much.

    • Fred says:

      09:11am | 28/06/12

      What you don’t know is that the PumpTV units have a camera fitted to them.

      The purpose is to capture “metrics” on the type of person looking at the adverts.  Give PumpTV a call, they might tell you about it.

      I hear that they have a great gallery of “interesting” shots.

    • ProfoundBS says:

      09:13am | 28/06/12

      Well when we are a species of out-of-control consumers, this is what happens.

    • bananabender56 says:

      09:23am | 28/06/12

      Forget the pump TV - when are we going to get credit card readers on the pump? So much quicker and easier than having to go into the ‘shop’.

 

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