I often get asked what will be the lasting effects of the Global Financial Crisis and the Australian recession on Australian attitudes and behaviours. What will be the lesson to be learnt from all this?

Better than a bonus: turning your back on debt

In many ways, it is early days for Australian consumers. Sure the finance media has been full of bad news for over twelve months.

But up until the end of January we were still finding that consumers were taking a cautiously optimistic approach to the economy.

We’ll have to wait and see how long our economic troubles last before we can predict any lasting changes to the outlook of any generation of Australian.

However the one definite change already happening is in the area of attitudes to debt, particularly credit card debt.

We ran a poll of more than 1000 Australians last week and asked them: “If there was one thing you could change about your current financial situation, what would it be?”

We gave them the following options:

• To be free of all credit card debt

• To reduce the interest rate on my mortgage by 0.5%

• To get a job raise of $10,000

• To have a better performing superannuation

• To be eligible for six months of parental leave

• None of the above

It was no surprise that almost a third (31%) opted to be free of all credit card debt, outstripping by one per cent those who opted for a $10k pay rise.

These numbers square with what we have been finding in our research since December.

More than anything else, Australians are now aware of the traps of credit card debt, particularly at a time when they are anxious about job security and wage restraint.

These poll results give us some insight into the reasons why the Rudd government had taken a popularity hit in recent weeks.

From the point of view of our research, it’s not so much a reflection of people’s dissatisfaction with the budget, rather the almost universal disapproval for the $900 stimulus package approach to jump-starting the economy.

In our qualitative research we have found that while consumers reported having various plans for their bundle of Rudd dollars, they were unanimous in the view that it was bad policy.

The reasoning? More retail spending on ‘stuff’ isn’t going save us from an economic meltdown created by us spending too much on ‘stuff’. 

The government’s stimulus package has been seen by many consumers as the equivalent of melting the credit card on designer shoes.

They haven’t fully grasped onto the concept that spending equals jobs.

Perhaps, they are too focused on cutting back and sitting tight until they see how bad the recession will get.

This is clearly an opportunity for Malcolm Turnbull. Interestingly, while we have found that consumers express views about the stimulus package and deficit akin to Turnbull’s public pronouncements, they haven’t joined the dots. He has been listening to them but they haven’t been listening to him.

But given the recent focus on the deficit, consumers might start tuning in to his message of irresponsible government spending and a debt burden for future generations.

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6 comments

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    • Michael says:

      10:41am | 04/06/09

      Great piece Rebecca, and very interesting findings.

      Can I be the first to predict that Australia will record flat or negative growth in the next quarterly GDP figures?

      I don’t think we’re out of the woods yet.

    • zebadiah81 says:

      12:55pm | 04/06/09

      I’m sorry Rebecca, but the majority of people have no idea about fiscal policy and economic theory, and the GIGO (garbage in, garbage out) principal definitely holds true.

      Most people buy a house with massive loan, paid off over many years, and think that this is a completely reasonable means to an end, but then they express concern when doing the same thing to avoid an economic depression or recession.

      Whether people use the money to free up their credit card debt (thereby reducing interest, and increasing disposable income), or to buy a new TV (or whatever), the injection of capital back into the economy will ultimately reduce the time required to pay it back.

      If the government had ignored the current situation and delivered a budget that did not have a deficit, or a much smaller deficit, the impact on every-day Australians would be much worse than it has been, raising unemployment, increasing welfare payments, leading to future budgets that would require an even larger deficit to counter these effects, with even less tax being collected to repay said deficit, a spiral that would be harder and harder to get out of.

      Malcolm Turnbull (who is actually pretty good at making money) should know better, and his response to the budget was entirely politically motivated, and not in the interest of the future of Australia.  But in times of crisis (and we must all believe that this is one), we don’t need mud-slinging accusations about the words used to describe the deficit, we need bi-partisan support of the tough measures required to deal with the situation.

    • Aaron says:

      10:44pm | 08/06/09

      People chose clearing credit card debts over a $10k pay kick?

      Do people really have either no idea about their personal finance or do they have $50k credit card debts?

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      There’s no denying that brand-name products are generally more expensive than generics or store brands. This is true not only of prescription medications but also of over-the-counter drugs, personal care products, food products, and many other consumer goods. Sometimes, of course, generic substitutes are perfectly acceptable. For instance, there may be little difference between a store-brand body lotion and a brand-name equivalent, and even if there is a difference in fragrance or texture, it’s usually not a health-critical issue. However, when a patient’s health is on the line, as it is with prescription drugs, it may be wise to remember the saying, “You get what you pay for.” cialis online,cialis

 

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