As entertaining as the game was, the best action in yesterday’s Super Bowl was off the field.
In the second quarter, Motorola ran a one minute ad which parodied Ridley Scott’s bold, apocalyptic 1984 Apple ad.
In Scott’s ad, Apple seemed to be implying that the world of personal computing, circa the actual year 1984, was dominated by a Big Brother-like power (IBM, anyone?) more reminiscent of Orwell’s fictional 1984.
Today’s, many would say Apple is the one who has become Big Brother. At least, that’s the message Motorola appears to be spruiking.
According to Wired, the hero in the new Motorola ad is surrounded by drones whose baggy white sweatsuits are reminiscent of Apple store carry-out shopping bags and signature white iPod earbuds.
You’ll excuse The Punch if those nuances escaped us. But one thing we haven’t missed is just how ripe the market is for a new tablet.
In a recent report on news.com.au, a market analyst predicted that 55 million tablets will be sold in 2011. Compared that to the 13 million sold last year and you can see how rapidly this market is expanding.
Apple is set to release a new iPad in April, but Motorola’s Xoom is available now – complete with 1GHz processor, 1080p HD playback, 4G networking and Android’s new 3.0 Honeycomb operating system.
If you’re a tech geek, you’ll no doubt understand all of that. My very basic understanding suggests that we have here is a refinement of an existing product, rather than the sort of quantum leap forward which the Apple Macintosh undoubtedly was back in 1984.
The Mac, for example, was the first popular personal computer to include a mouse.
But regardless of just how game-changing (or not) the Xoom turns out to be, its aggressive release throws up two questions:
Firstly, will it sell? Or will people maintain their brand loyalty to the iPad despite Motorola’s portrayal of such consumers as mindless drones.
And secondly, notwithstanding Steve Jobs’ ubiquitous black skivvies which have always given him the appearance of a Bond villain, is Apple really the bad guy Motorola is making them out to be?
It’s hard to dominate a market and be hip at the same time. That might be Apple’s only crime. Or maybe it’s the only crime Motorola has the guts to tackle head on.
Facebook Recommendations
Read all about it
Punch live
Up to the minute Twitter chatter
Greece makes the final and Ireland gets in on a golden ticket. How awkward and embarrassing. Love it. #sbseurovision
The weird thing about #eurovision is you've got this massive collection of dorks in a room and no one is wearing Spock ears #sbseurovision
Europe has the large hadron collider which is light years ahead of its time and #eurovision, where the eighties never die
Recent posts
The latest and greatest
Mining money talks the loudest in Australian politics
When North Queensland Liberal MP George Christensen got the idea of launching a new political organisation…
Please enter your password
Help! I’ve succumbed to a crippling modern illness that can strike at any moment. Symptoms include:…
This concern for Thomson won’t change the script
Under pressure himself over his crusade against Craig Thomson, Tony Abbott has moved to present a softer…
Nosebleed Section
choice ringside rantings
From: They must pay for one’s bitter disappointments
Michael S says:
"A teacher at Geelong Grammar had criticised her for using words that were too long, which had left her confused and had made her doubt her ability to write essays. She became ''quite distressed'' when her English marks began to fall." I can sympathise. My scholastic mentors conveyed to me a causal relationship… [read more]From: Welfare for breeders is a bonus for everyone
Change Up! says:
I have no problem paying my taxes. As a single, childless person on a very decent income, I can afford it and not have my life severely altered. Plus I understand that my taxes paying for things like schools, childcare and infrastructure is ultimately a good thing. A better community is better for me… [read more]Gentle jabs to the ribs
They must pay for one’s bitter disappointments
A private school girl’s family is sueing her elite, extremely expensive private school for not… Read more
Most commented