As entertaining as the game was, the best action in yesterday’s Super Bowl was off the field.

In the second quarter, Motorola ran a one minute ad which parodied Ridley Scott’s bold, apocalyptic 1984 Apple ad.

In Scott’s ad, Apple seemed to be implying that the world of personal computing, circa the actual year 1984, was dominated by a Big Brother-like power (IBM, anyone?) more reminiscent of Orwell’s fictional 1984.

Today’s, many would say Apple is the one who has become Big Brother. At least, that’s the message Motorola appears to be spruiking.

According to Wired, the hero in the new Motorola ad is surrounded by drones whose baggy white sweatsuits are reminiscent of Apple store carry-out shopping bags and signature white iPod earbuds.

You’ll excuse The Punch if those nuances escaped us. But one thing we haven’t missed is just how ripe the market is for a new tablet.

In a recent report on news.com.au, a market analyst predicted that 55 million tablets will be sold in 2011. Compared that to the 13 million sold last year and you can see how rapidly this market is expanding.

Apple is set to release a new iPad in April, but Motorola’s Xoom is available now – complete with 1GHz processor, 1080p HD playback, 4G networking and Android’s new 3.0 Honeycomb operating system.

If you’re a tech geek, you’ll no doubt understand all of that. My very basic understanding suggests that we have here is a refinement of an existing product, rather than the sort of quantum leap forward which the Apple Macintosh undoubtedly was back in 1984.

The Mac, for example, was the first popular personal computer to include a mouse.

But regardless of just how game-changing (or not) the Xoom turns out to be, its aggressive release throws up two questions:

Firstly, will it sell? Or will people maintain their brand loyalty to the iPad despite Motorola’s portrayal of such consumers as mindless drones.

And secondly, notwithstanding Steve Jobs’ ubiquitous black skivvies which have always given him the appearance of a Bond villain, is Apple really the bad guy Motorola is making them out to be?

It’s hard to dominate a market and be hip at the same time. That might be Apple’s only crime. Or maybe it’s the only crime Motorola has the guts to tackle head on.

75 comments

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    • Erick says:

      04:56am | 08/02/11

      Apple’s real crime is locking the iPhone and iPad to only use applications approved by Apple and bought through Apple portals. In other words, you can’t do or see anything unless Steve Jobs allows it.

      I would never buy into a platform like that. Go for openness every time!

    • George says:

      07:26am | 08/02/11

      Yours is the attitude why Apple products are so much in demand.  One only has to look at how pathetic your rejection of Apple technology is and eventually make the decision to avail of it for fear that they’ll pathetically end up like you if one didn’t. 

      You can’t reject something you don’t fully understand, but then again that’s your indoctrination. 

      Why don’t you ask your ALP handlers to get you an Apple product even if its the humble iPod shuffle for $65, that ought to lighten you up.

    • Ryan says:

      07:48am | 08/02/11

      Apples real crime is cutting down 10 year old technology then claiming its “groundbreaking”. Tablets were around in the iPad form (originally by HP) so long ago now that most have forgotten they just plagerised like everything they do.
      I can see a real application for the Motorola XOOM, since its got a built in barometer combined with accelerometer and GPS it will make a fantastic glass cockpit in a sailplane.

    • Paul c says:

      08:17am | 08/02/11

      George, no radio in the i phone - why? - so you are forced to spend money on itunes - steve jobs is the evil villain - the dress sense says it all. By the way I love my android phone - nothing like an open system.

    • bobw says:

      08:20am | 08/02/11

      “Indoctrination”?  “ALP handlers”?  What on earth are you on about, George?  Are you attempting to parody an incoherent fanboy?

      Apple’s insistence on locking some of its hardware to closely-moderated systems of software and content distribution is an eminently sensible reason for choosing to avoid that hardware, and if you can’t comprehend why then it’s surely you who doesn’t “fully understand”.

    • Blair says:

      09:14am | 08/02/11

      Paul C - No radio? Gee, you really don’t know what you’re talking about. I use TuneIn Radio (which is 99c but you can get 17,042 other radio apps for free). Local, international and internet radio stations, recording and playback, you name it.

      Anything you want to do on iPhone can be done. And even more when you jailbreak it, like I have. And don’t even start with the “illegal, warranty voiding, bricked iPhone” talk. Isn’t illegal, does not void warranty, and does not brick iPhone (you just restore and it’s fine).

    • Coolio says:

      09:26am | 08/02/11

      I agree with Eric, Ryan and bobw
      Apples insistence on “owning” all the commercial aspects of the customer robs me of choice and competition in pricing. This and having a closed architecture is what put me off Apple.
      Sorry Apple I don’t want to play the game by your rules. I can do the same things without Apple products.
      The funny thing is, that Apple tries to use clever marketing to make you feel like you are so different when you use their products, when in truth, you’re exactly the same as all the others fanbois.

    • Shifter says:

      10:52am | 08/02/11

      @Ryan - but it looks really pretty and it’s really easy to use. They’ve dumbed it down so that the it catches the eye of the masses, and the tech is really simple to use. All whilst keeping a ridiculously high price for the hardware and OS thus ensuring the products elitism.

      @Blair - so you pay a price premium for a device, and then pay extra to add features cheaper competitor products already contain.

      Rants aside, the OS and GUI of Apple products are very well made which has forced competitors (Google/HTC, Microsoft, Nokia) to lift their game. In some cases this has resulted in even better products.

    • Apple Core says:

      04:50pm | 08/02/11

      @Ryan - Apple doesn’t claim the technology as being groundbreaking, they claim the use it’s going to be put to is groundbreaking.

    • geek says:

      07:22am | 08/02/11

      Minor correction: The Xoom is not yet on sale. Best I can work out from a quick Google is late Feb / early March, by which time the iPad 2 will be imminent.

    • Shifter says:

      06:01pm | 08/02/11

      Interesting that apple tend to release second gen products very quickly after first gen ones. Of course there’s the strategy of being first to market, but they also have a hefty track record of having deeply flawed first gen products.

      The Xoom doesn’t have a chance in hell in making a significant dent in Apple’s iPad market share. Why? People are already locked in to the system, and history shows they generally don’t want to change and learn new things, especially when it comes to computers.

    • marrickvillain says:

      08:13am | 08/02/11

      @Erick - Open shmopen. the Apple ecosystem can’t be beat for simplicity and ease of use, not to mention security. Any viruses for iOs? Nope. Any OS forking leading to incompatibility? Nope. Retail stores you can walk into and get service? Yes.  Can Motorola match that? Nope.

    • facepalm says:

      04:53pm | 08/02/11

      Apple still accounts for a pathetically small percentage of the overall market, so of course it’s going to be virus-free. Script kiddies/malware writers/virus writers will always target the platform with the highest level of market saturation. It’s not the result of some inherent superiority in the Apple platform. People who lack the know-how to keep their computers secure these days quite frankly deserve everything they get. Any IT expert worth their salt will tell you that the security of a computer ultimately comes down to the user.

      The inconvenient truth is that Apple deliberately targets the technologically illiterate and hipster morons for whom style is everything. The fact that you have to take your iPod to an Apple store for something as mundane as a battery replacement speaks volumes as to Apple’s opinion of their user base. Oh, and if you are an Apple user, you better not be a smoker. Apple has a proud tradition of voiding warranties at the mere suspicion that a machine has been exposed to tobacco smoke.

    • Elphaba says:

      08:17am | 08/02/11

      Makes me want to buy it.

    • Grumpy says:

      10:16am | 08/02/11

      razors were ok but thats gotta be like 6 or 7 years ago now. and the first ones couldnt record video, only watch it..I dont see the point there but ok. Motorola components are used in land mines too. Great company.

    • Shifter says:

      10:54am | 08/02/11

      @Elphaba - does that mean you’re anti apple or susceptible to slick marketing?

    • Elphaba says:

      12:04pm | 08/02/11

      @Grumpy, lol, I did’t say I would buy it, just that it maes me go “ooohhhh….”

      It’s a cute ad.

      @Shifter, it’s all about the slick marketing. tongue laugh

    • Grumpy says:

      12:29pm | 08/02/11

      yea i commented the wrong post, was meant for below.

    • Shifter says:

      05:43pm | 08/02/11

      @Elph - so you’ve watched all the Super Bowl ads?

    • Elphaba says:

      07:18pm | 08/02/11

      @Shifter, yes!  My favourite is the Volkswagon Force - hilarious!  The Doritos ad was a close second, because it was so gross.

      Your favourite?

    • Shifter says:

      08:44pm | 08/02/11

      Has to be the Vader ad. But coming from me that’s expected. The Snickers bit got a chuckle from me too.

    • Grumpy says:

      08:24am | 08/02/11

      Motorola haha…they cant even make a good phone. Anyone who doesnt like apple stuff, hasnt used apple stuff. Its all brilliant. Welcome to the future. I hadnt owned anything by apple except an ipod, which i liked but it wasnt earth shattering, then i got the Iphone and was blown away by how good it is, and was so glad i didnt let the sales person convince me to get the new nokia. My brother got the Nokia, and in comparison its like a kids toy, Plastic and souless and it barely works. My iphone still runs as it day when i pulled it out of the box, my brothers been through 2 phones since. Then my laptop running windows died, so i bought a macbook pro. Applestuff is light years ahead of anything else its a joke. If anyone asks me is it really that much better? the answer is yes. No viruses, no drivers (I use audio interfaces for DAW). its magic and the hardware itself far exceeds the quality of any windows based laptop on the market. Why buy a second rate copy when you can get the best and the original. Ill certainly never buy a windows pc again. Next on my list is a 27” Imac. God those screens are beautiful!

    • maybe says:

      08:52am | 08/02/11

      “Anyone who doesnt like apple stuff, hasnt used apple stuff”  I hate that.  I have had a play around on a iPhone, yeah it was fun, and I have used Macs extensively, and they did what I needed them to do, but I don’t like them good enought to buy them.  I don’t hate apple stuff (well, i do hate itunes…) nor do I think it’s useless crap, it’s just that Apple doesn’t make the right products for me.  I appreciate freedom, the ability to drag and drop, and not be dictated into buying software and products locked into one proprietry design. Simple as that.

    • guy says:

      08:58am | 08/02/11

      I’d hardly say “light years ahead”... They even sell Macs with win7 on them these days…why would anyone…

      Anyhow, it’s harder to build an OS that will run on hundreds (if not thousands) of different hardware combinations made may several different companies that it is one to work on a hadfull of systems you have designed in-house.  Ironically enough, MS are at least sharing the love in that respect.

    • Dave says:

      09:52am | 08/02/11

      When I worked for Telstra we were issued with Moto Razers as standard issue phones, before we got blackberries. To this day I miss the Razer. It was an amazing phone, awesome call quality, indestructible, good features, and the battery lasted forever. They’ve come a long way.

    • Grumpy says:

      09:56am | 08/02/11

      thats exactly why people end up with problems. You cant defend something by actually pointing out why it is flawed and claim it to be pro. That is a huge con. Windows assumes everyone knows what they are doing. Imagine if you bought a laptop and another piece of hardware only to find out that a chipset in the laptop isnt compatible and the hardware so it wont work, so annoying. That wouldn’t happen on mac, its either going to work with a mac because it says on the box it will or its not compatible and wont claim to work with the mac. Windows on the other hand, sure it might work if you’re lucky enough to have the correct chipsets from a random manufacturer. and these are problems before you even turn on the machine let alone battle the errors, viruses, and constant crashes that are never far away with a windows computer. Either way its pretty much the same companies both OS ‘s use, Seagate, western digital, intel, and nvidia.

    • Matt says:

      10:21am | 08/02/11

      I guess that sums it up then… Pc is for people that know what they’re doing, and Mac is for people with no clue :p

    • Concerned Citizen says:

      10:29am | 08/02/11

      Grumpy if people just read the box the purchased software comes in it tells you the system requirements,  If you don’t know the requirements or what hardware you computers running, why are you buying something in the first place?

      It’s like buying an airbook and then realising $%^^& i need to buy a external DVD drive for extra dollars. WTF did i just pay all that money for oh thats right a hipster accessory

    • Grumpy says:

      11:08am | 08/02/11

      Some specifications arent shown on the box. they just have the windows and mac compatible signs. this laptop is ok it has firewire, this external device uses firewire. ok itll work…WRONG. if the chipset is not correct it wont. Its not has black and white as you’re trying to make it. Not to mention drivers. Windows is shit, end of story. Youll never know how much of a headache a mac will save you until you own one.

    • Concerned Citizen says:

      12:21pm | 08/02/11

      Grumpy I dont think you have looked closely enough at the requirements on a software box, usually contains CPU requirements Ram requirements HDD space reqs occasionally it even tells you if it needs vista or mac,not only that they list minimum and then recommended specifications.

    • Tom says:

      08:48am | 08/02/11

      I just bought an Ipod Touch thinking it was an mp3/4 player that you could use for many other things. I did not know:
      1. Nothing moves in and out of an iPod without the iTunes software (second rate and obtuse).
      2. the iTunes software invariably pushes you to the iTunes site
      3. the itunes site is as slow as ... compare with Amazon / Kindle or even Ebay experience
      4. the itunes site always walks you towards giving your credit card details to them
      5. the media is festooned with anomalous charges by users iTunes.

      Big brother? lock in? Drone technology? Yes and pretty scary.

    • Grumpy says:

      09:00am | 08/02/11

      Itunes second rate? Its only second rate if you are using windows. smile works fine on OSX. i had the same issues and hated itunes on windows, now i couldnt imagine another way to do it. and you can still put data on an ipod without itunes like any Hard drive. Its your windows computer that is the problem, not the ipod or itunes. smile

    • Concerned Citizen says:

      09:28am | 08/02/11

      Tom, Itunes is the bane of apple products. I would consider paying more for less(apple products) if i could just use it as i please.

      IE
      “hey buddy can i just copy that 2 gig of music you got there.”
      “sorry mate, its a PC your ipod/pad/book cant handle this generic MPx format that is common the world over.”
      “Oh ok, um should i bring my macbook over and copy it, convert it and copy it again to my ipod.”
      “Nah bro, I suggest you get a $30 MPx player and never have this trouble again.”

    • Shifter says:

      10:58am | 08/02/11

      @Tom - if you’re a windows user Winamp can easily manage your iPod Touch on the music side of things.

      I’m pretty sure other PC media players have iPod compatibility as well. iTunes is a PITA, but it isn’t the be all and end all of Apple music

    • Concerned Citizen says:

      01:31pm | 08/02/11

      Martin X your right, sorry i was confusing WMA.

    • Roja says:

      01:47pm | 08/02/11

      Someone is defending iTunes as useful?  Bought a $99 ipod shuffle for the wife 2 years ago, 2 hours later I had 20 songs converted and stored on it.  Can I load them from my laptop?  No.  Can I copy them to another computer? No.  Can I load songs at friends houses?  No.

      Bought a 2GB dick smith mp3 player for $40 this Christmas, after 30 minutes I had 300 songs on it.  It’s a portable hard drive, you can copy on & off in seconds.  No hacking iTunes to do it, just plug it in and the magic happens.

      Apple cares about making money first, the consumer second.  iTunes itself is a standout contender for the worst IT product ever delivered.

    • Jane says:

      03:55pm | 08/02/11

      I am surprised by how many people think that not being able to copy your mates music is annoying…wait - its also ILLEGAL! just cause the ipod wont let you do illegal stuff. wow. if you want to do illegal stuff, like say, infringing copyright laws and stealing from the ARTISTS (not apple - as if apple own every song!) then buy a cheap mp3. way to help the music industry. honestly.

    • Ryan says:

      04:40pm | 08/02/11

      @Tom: return it citing the device does not work the way you expected and therefore the device does not meet expectations or requirements.
      If you can’t return it then load rockbox on it, that will fix it.

    • Tom says:

      11:39am | 09/02/11

      @Jane, wonderful, when some naive fool such as yourself lines up and says that Apple is just defending the music industry. My ass.

      I notice you took the nastiest possible interpretations to replies on this matter. According to you, anyone who wants to organise their collection onto an MP3 player without getting bogged down in moronic software is a pirate? Anyone who does not want to hand over credit card details to a 3rd party must be a pirate?

      So, Apple are heroes defending you average downtrodden muso? Get real.

    • Tom says:

      05:24pm | 09/02/11

      Thanks martin X and Shifter. I should have known that the industry soon helps the users navigate safely around the IBMs, Microsofts, Sonys and the Apples of this world.

    • Jane says:

      06:10pm | 10/02/11

      @Tom Thanks for such a kind response. Strong words. I think you will find that ‘moronic’ is an ill-informed personal opinion. My youngest son (2yrs) and my oldest living relative (87) can both use iTunes - it has to be pretty clever to reach such a wide range. And you can use other software to organise your library if you want - but I think you’d find these would be harder and take longer. And what was that - credit card dets? Surprisingly, you can get an iTunes (which i presume is the 3rd party you speak of) account without a credit card….what the??
      So what if they are or are not heroes. you don’t have to buy an ipod. you can research before you purchase (say on the net) exactly what the ipod does and how to use it before you buy. No-one, particularly not apple made you buy one. they dont even advertise. I think, your term ‘naive’ would just be an account of your own encounter with a product you clearly didn’t research and clearly have not continued to research of seek support of. if i weren’t so busy being a mum to an ipod crazed family, maybe id sit down with you and walk you through it.

    • Blair says:

      08:48am | 08/02/11

      http://gizmodo.com/#!5753565/the-first-good-android-tablet-has-locked-down-wi+fi-and-costs-800-ughhhh

      Read that. Whilst a few of the criticisms of the Xoom will be US based perhaps (WiFi lockdown) it’s a pretty stinging review of why this won’t be the tablet that unseats the iPad.

      I’m a self-confessed Apple fanboy, and I am not a fan of the iPad. It lacks far too much (usb ports for one) and I have no use for it (own iMac and iPhone, soon MacBook). Still, I think it’s the best looking, most capable and most user friendly tablet out there at the moment. The 2nd version will most likely add USB and front and back cameras, plus greater storage and speed. Things are looking up.

    • Grumpy says:

      09:08am | 08/02/11

      Ipad is a toy. Windows people tend to think its intended to be more than that.

    • Richard says:

      10:35am | 08/02/11

      Dude that link leads to a review of something called the “Kyocera Echo”, some wierd-ass looking device that is a cross between anAndroid 2.2 phone a Nintendo DS.

      Android tablets will surpass Apple tablets in time, don’t let that get you down Blair, lassez-faire competition is the spice of capitalism!

    • stabfish says:

      08:55pm | 08/02/11

      First off, Gizmodo are notorious Apple fanboys who love anything Apple related.

      And secondly, that is hardly a review.  They merely looked at the spec sheet and said “hmmm….we don’t like it”.

    • Kebabpete says:

      10:13am | 08/02/11

      The Apple v Everyone else argument breaks down like this…

      Apple makes products that look sexy for the female market, and are simple enough to use for the not so technically minded among us. Good on them, that’s what business is about, finding your market and going for it.

      Personally I fit neither of these as I dont need my things pretty, and I am computer literate. Therefore I, like many other people like me, go for things that are much more advanced and customizable. i.e. Android and open source.

      What companies like Apple fail to notice is that this is sill a HUGE market. No problem though, its picked up by all the others that are choosing to go to open source.

      I have plenty of friends with Apple products and that works for them. Personally, I have an HTC phone, and an HP laptop. Why? Because it works for me. Yes, I think my friends are fools for not choosing the same as i do, but I’m also glad they havent so I dont have to answer all their questions on how to use it!

      Apple v Everyone else is the new Holden vs Ford. Which Holden always wins of course. wink

    • Grumpy says:

      10:35am | 08/02/11

      BMW M3 Vs Daihatsu Charade would be more accurate.

    • purplemonkeydishwasher says:

      11:09am | 08/02/11

      Hold vs Ford is like Homebrand Plain Flour vs Black & Gold Plain Flour…

    • Grumpy says:

      11:48am | 08/02/11

      or HP Vs Dell. Apple is in another league its reflected in their share price, quality and range.

    • Kebabpete says:

      12:03pm | 08/02/11

      @Grumpy, you have got to be kidding. Even when broken down to a basic level you still cant see that what’s good for one is not always good for another.

      Its funny how you get people that are so pro Apple that they never stop going on about it, yet the people who are anti Apple you never here much from. Maybe talking it up is their way of trying to justify it to themselves. Very sad.

    • Grumpy says:

      12:36pm | 08/02/11

      yes, because mac is just that much better.

    • Salec says:

      01:32pm | 08/02/11

      You do realise that Apple typically charges between 2 and 3 times as much as a PC with EXACTLY the same hardware? To me (and most computer literate people) it’s not worth paying that for a pretty box and nice software.

      The reason Apple locks down it’s software so hard and won’t let ANYONE use it on non-apple hardware is they know it would fail, that they can’t make the drivers work for the different types of hardware, so they don’t. Apple’s have there uses, but by virtue of their locked down nature they are no where near as powerful as scientific or brute computing machines. Or as usefult o anyone who likes to tinker and not just check their email and write a letter or two. Like me grin

    • Tugboat Ben says:

      01:37pm | 08/02/11

      Discussing the merits of Apple products with a fanboy is like discussing the existence of God with a church group. Even when faced with logical, tactile evidence to the contrary, they can still never be wrong.
      Apple has run an amazing marketing campaign based on image above functionality and many the fool has been sucked in by it, and you know what they say about arguing with a fool…

    • Grumpy says:

      02:23pm | 08/02/11

      Tinker = repair. this is what windows user calling computing.

      You cant buy a windows PC with the same hardware as a mac. theyre nearly always different.

    • Concerned Citizen says:

      03:14pm | 08/02/11

      Grumpy you know little to nothing about the components that make up a mac or a PC.
      Heres the difference between microsoft and apple, one has an operating system called windows the other has an operating system known as OSx .
      They run the same hardware ie motherbaord, cpu , ram, optical drive

    • Salec says:

      04:32pm | 08/02/11

      Tinker != Repair. It is playing with open source software and other useful things that is impossible with a mac. It is possible to configure a PC with exactly the same hardware as a mac. Since mac changed to from power-pc architecture they now use off the self hardware you can configure for yourself. The only difference is the pretty box

    • Thommo says:

      10:19am | 08/02/11

      My Android smartphone does everything an iPhone does, and things it can’t do and the software is mostly free. Why would anyone bother with Apple?

    • Grumpy says:

      11:11am | 08/02/11

      Because they make great stuff.

    • Salec says:

      01:34pm | 08/02/11

      that’s more expensive for the same thing that you can’t do as much with - did you say great?

    • Richard says:

      10:29am | 08/02/11

      Tablets are the next revolution, just like smartphones were, and mp3 players before that. I don’t begrudge Apple their fanbois, they’ve earned them by being so innovative and bringing so many ground-breaking products to market time and time again.

      That said, I will never buy an Apple product myself, because I love value for money and complete freedom of utility (must be because I’m a saggitarius smile) I have an Android phone and it seriously kicks ass, I get way more use out of it than my gf gets out of her iPhone.

      Open source is the democratisation of technology. Even if the majority of sheeple continue to buy Apple products, I will not be frustrated. I’ll be happy that I at least have the ability to customise and individualise my devices in ways that suit my needs best.

    • ceebails says:

      11:34am | 08/02/11

      Been with Macs for 27 years now so I have to laugh at some of these comments ... how can anyone think that an unseen, untried, untested and so far unavailable product is going to be the next iPad killer? Apple invented the whole category and owns it (I know tablets have been around for years - so was the Newton) so good luck in coming from behind ...

      I remember all the iPod killers over the past few years (Zune anyone?). Name one please.

      Ask every person in the civilised world to name two MP3 players - bet 95% of them can only think of iPod. They’ve named a generation after them.

      Will be the same in five years with the iPad.

    • Kebabpete says:

      12:44pm | 08/02/11

      The only people who refer to it as the “ipod generation” are people who own ipods.

    • Shifter says:

      01:18pm | 08/02/11

      So a triumph for Apple’s marketing department then? What you’re demonstrating is the ability of the design and marketing teams within Apple to produce and hype a product in such a way that people think they need it, and with enough blanket coverage that it becomes the ubiquitous default.

      Much like a Kleenex, Google, Xerox or a Hoover or whatever other brand names people use as verbs.

    • mitchell says:

      01:20pm | 08/02/11

      recently bought an imac 27inch after owning an iphone + macbook pro. i have to say its one of the worst purchases ive ever made. for the price i could of purchased a top of the range gaming pc (which i owned previously before the hd died). imac struggles to run the most basic games, constantly freezes and overheats and is just generally sluggish and slow. my old gaming pc with windows xp NEVER froze. now i understand that the imac is not built for gaming but for the price you would assume it could run basic games comfortably, but it cannot.

      apple make some great products but they still make a lot of crap. iphone imo is still leagues ahead of other smartphones but if you want a stable and powerful computer DO NOT buy anything apple. ive learnt that apple are the kings of making their products look great, but once you’ve overcome the original flash you will soon learn that some of their products are quite hollow.

    • Sean says:

      01:24pm | 08/02/11

      I still don’t understand how Apple can have the gall to call IBM/Microsoft authoritarian, when they themselves insist that you do everything their way. Their hardware, their software, from their apps store, with their specifications. Freedom of design and use doesn’t exist with Apple products.

    • Danny B says:

      11:06am | 09/02/11

      Sean,

      The picture was quite different in 1984, when Apple made that ‘authoritarian’ ad.  At that point, IBM pretty much had a monopoly on the Personal Computer market and Microsoft was a small software company running out of a garage.

      Also, Apple wasn’t the only one running those sorts of ads - Compaq ran a series of ads starring John Cleese comparing their computers to IBMs.

    • ceebails says:

      01:32pm | 08/02/11

      @kebab ... Well, iPods have taken 74% of MP3 player market share, then throw in the iPhones on top of that and you are right ... but I was really referring to the media.

      @shifter ... Exactly, no denying they do a superb job of design and marketing so millions of consumers love their products ... and buy them. And your point is?

    • Andrew says:

      03:10pm | 08/02/11

      I imagine his point is that sales do not make them the best?

      Creative Zen, Sony Walkman, Microsoft Zune are all decent mp3 players.

      Truth be told my 5 year old creative zen is still brilliant.

    • David says:

      05:02pm | 08/02/11

      I am constantly listening to music, on commutes, at work and exercising and I’ve only have 2 mp3 players for the last 8 years - both iRivers. Both were fantastic, simple and easy to use (just don’t both with the software to integrate them, just dump the music on the flash drives). I think I have probably worn out nearly 10 pairs of ear phones in the same time period.

      The only reason I’m not using my last iRiver anymore is I’ve just acquired a HTC Desire HD and it is a fantastic phone which happens to play music very very well so I don’t see any value in carrying a phone and mp3 player around anymore (this is my first smart phone).

      I can’t comment on any other mp3 player (never owned any other) but the two iRivers I owned were fantastic products and derserved greater success.

    • Shifter says:

      05:54pm | 08/02/11

      @ceebails, Andrew - Well, sales do make them best sellers. My point was that Apple kill it in the slick marketing stakes. They’ve sold a lot of people a lot of products with necessarily being the best in market at the time of purchase.

      However it depends on what you’re basis is for best; best featured, best value, fastest etc. In each of the three ‘best’ categories there it could be argued there is a product from a different manufacturer that is better than Apple’s offering.

      As an example, like Andrew, I have a 4 year old Creative Zen X-Fi. At the time it was cheaper than an equivalent storage iPod Nano, sounded better had a couple more features, and didn’t force iTunes upon me. The drawback? A couple of my iPod/Phone using friends have said it has too many buttons, and there are no fancy docking station / speaker systems for it.

    • KDB says:

      03:28pm | 08/02/11

      My girlfriend recently bought an iPod Nano, and I have to say that it’s a great “looking” product. Other than that… I hate it!

      Just because you can make a one inch sqaure touch screen doesn’t mean you should. iTunes is a nightmare, so instead we use MediaMonkey: free and syncs her music collection in no time. And like every iPod/iPhone, you’ll buy a case for it, because god forbid it gets scratched, forgetting the fact that no one can see how “pretty” it is because of the damn case! And the price… $170 for an 8GB player… The thing better make me coffee and tell me I’ve lost weight at that price.

      The iPod/iPhone frenzy is not due to having a superior product. It’s due to marketting! It’s the ultimate example of style over substance. Apple has convinced people that their products are status symbols, not products that are meant to be functional. Once you’ve accomplished that, you can charge what you want for products that have massive flaws. You can get away with releasing products lacking basic features (ipad with no usb, iphone with no mms), and as long as you keep the meme going people will continue to fork out cash just because the product has a diminutive “i” in front of it. And as long as they only use your products they won’t have any compatibility issues, but should you ever stray from the pack you’ll be punished with errors and glitches and all manner of compatibility issues.

      I want style and ease of use in my products as much as the next person, but I want it at a price point that’s agreeable, and I don’t want to sacrifice my freedom as a consumer

    • Dean says:

      03:46pm | 08/02/11

      It’s no use arguing with a Mac user, they are incapable of critical thought. They can not see obvious faults and are unable to admit that some other platform can do something better.
      Apple could take dog crap, put an apple sticker on it and call it iturd, have Steve Jobs do a slick launch and geeks would line up over night to be the first to have the latest pile of shite from Mac. To top it all off we would have to listen to their none too subtle dropping into every conversation, how “they have an iturd’

    • TheRealDave says:

      03:52pm | 08/02/11

      I loved my Motorola A1000 I was using 5 years before ANYONE thought of giving phones a screen bigger than two lines of text! Call quality was awesome, I could play full video and stream the cricket etc all years before Apple ever thought of making a phone.

      I’d give them a go - but I am currently having a love in with my Samsung Galaxy tab. I’ve ditched my phone and lappie and now just carry this little device around. I am loving RDPing into servers everywhere and using LogmeIn to get into client PC’s etc while carrying everything I need with me and have Dropbox for the stuff I don’t want to carry but may have need of. Full sync back to Exchange with all my mail, calendars, group calendars, contacts, group contacts, word, excel, powerpoint etc full HD playback, built in DivX and the ability to stream the 5 TB of movies, music and TV shows on my server at home anywhere I can get a mobile signal on the Galaxy Tab.

      Best of all, its not an Apple piece of shit - its actually useful wink

      But still….I am hanging out for a decent Windows based pad - why are you making me wait?!?!?!

    • szybkieodchudzanie says:

      09:01am | 25/02/11

      I see a lot good quality articles here
      <a >skuteczne tabletki na odchudzanie</a>

 

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