Oh the horror. If I could have slapped myself across the chops without it hurting, I would. Lord knows I deserved to.

I'm just popping down to the IGA to get some two minute noodles.

Instead, I slammed the wardrobe doors in disgust, sat down on the bed littered with shoes, dresses, bags, belts and other crap I don’t need, and had a long, hard think about where it all went wrong – how I had found myself in a global economic crisis with what could have been a year off my mortgage in bits of fabric and leather tat.

I had not always been a label queen, nor had I ever aspired to be. As a young cadet journalist on newspapers, designer clothes were never a consideration or a possibility – not if I wanted to actually eat regularly.

I simply couldn’t afford those pricey outfits I saw in fashion glossies, nor could I envisage a day when owning anything that came wrapped in tissue or a fancy box would be a remote possibility. Instead, I trawled op shops and markets, finding vintage pieces for bargains which I would put together to create what I believed was my own, unique style.

Pointy shoes from the sixties teamed with 30s and 40s floral day dresses, contrasting scarves, tartan skirts and ankle boots were my staples, teamed with an old knitting carrier I used as a handbag. I look back on those days and think I was hip. I was certainly happy. But then, I moved on to fashion magazines.

There, I was promptly told, my outfits were not chic and, as a result, neither was I. While my look was certainly my own style, I had made the fatal mistake of not being “fashionable”. It was then I learnt that it’s not what I like that counts, but what designers, stylists and editors deem “in” that is desirable, a uniform of sorts that signals acceptance. What’s more, I didn’t have one decent label in my wardrobe.

I was a sad case, a fashion failure. It was time to invest in my wardrobe, hence risk sartorial suicide in my ambassadorial role for the magazine.

It was here it began. The handbag that cost as much as my first car which was a nasty black nylon redeemed by a small metal triangle that read Prada. No holiday for me that year. Then came the coat d-jour which, I was assured, the right people would recognise as the real thing despite chain stores selling an exact copy for a quarter of the price. Then the shoes, ugly chunky things I deluded myself were anything but because they had Miu Miu on the sole where no one could see. From there it was unflattering pants I was assured were directional, billowing blouses that made me look like I was after a job at Darrell Lea but, as they were Chloe, that didn’t apparently matter.

I looked like crap but received compliments from so-called style arbiters wherever I went. However, upon reflection, it was never me that got the compliment as such. It was Miucca Prada, Marc Jacobs, Stella McCartney – all I did was buy their clothes and, as such, their signature.

Now I look at these worthless bits of fabric, I feel ill thinking of the money that was outlaid to be accepted as fashionable amongst my peers. I look at some of the shoes I own and feel like sending them to back to the designers with a note saying “next time try leg irons – they would be more comfortable”. I realise, once again, that fashion is not about style, it’s about sheep, as I put my old vintage frocks and handmade nanna sandals bought for a bargain back in easy reach.

In fact, as I take a break from piling all the clothes I no longer wish to look at rather than wear into plastic bags in hope I may regain some of the money I wasted by selling them on eBay, I leaf through a magazine and am repulsed.

There is Madonna, at 50, in an outfit that makes her look like a showgirl on crack that would cost a house deposit.

I look at those handbags stamped with designer logos so no one can question the aesthetic merit, just the label. I look at pouting air-brushed twig models in tissue-sized pieces of silk they don’t even look good in, yet we mortals are supposed to aspire to wear, and I cringe.

It was bad enough when money was flush and the economy rosy. Now, in the current economic crisis, these images are in my mind vulgar, like porn for those with no class, style or sense.
I have learnt my lesson. I am contrite and determined to never be seduced by the slick sheen of this shallow world again. Now, when someone asks me “whose’ handbag I am carrying I will answer my own. And if that’s not good enough for them to approve of my purchase, well and good.

I know the only label that person needs wear is the one that says: “loser”.
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10 comments

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    • Eag says:

      08:29am | 20/08/09

      Whow some sense at last!!! Good on you for seeing the light and now being comfortable!

    • Lynne says:

      09:52am | 20/08/09

      Not sure I totally agree - I love fashion and good quality pieces. When I was in a high-flying corporate job I did buy some fabulous clothes (and convinced myself they were “investments”). Guess what? They were! Many of the beautifully designed and well-cut pieces I bought still fit and look great, and some are up to 12 years old. I even have some tights from Wolford (very expensive at the time) that are 15 years old and still look good.

      I have to say that while some of my pieces are big-name designers, none feature logos or anything obvious. They are just classic, well-made clothes and accessories. Quality lasts.

    • Jake Zanoni says:

      10:22am | 20/08/09

      Lynne makes good points.  I think the thrust of this article is more about label over quality, ‘fashion conformity’ over aethetics or style.

      I tend to largely leave people to their own choices, but I find the female (and yes to a large extent male) fashion world puzzling.

      The beauty of freedom though is that you have the right to be wrong.  I’m content to dress in my own odd style (ranging from 30’s style men’s formal wear to punk rocker to sports guy), and I am content to let fools and their money be parted.  I’ll leave it to them to evaluate their choices and I congratulate Wendy on evaluating hers.

    • Gillian says:

      10:49am | 20/08/09

      This is a very funny article. I’m a huge fan of your writing. However, I do believe as Lynne does that you should choose quality over quantity. You may buy a designer label bag that is the equivalent to an overseas trip but it is an investment and it will last over a few years. I would rather have one nice designer bag (mind you, my budget is more Oroton than Prada) that lasts ten years rather than buy five chainstore bags in the same time period. It is really false economy to buy clothes and accessories that are cheaper and less quality.

      I am in my 30s now so I’m not a slave to fashion trends and fashion no longer dictates my life. You need to choose investment pieces for a classical wardrobe that will last you a few years. It is ok to indulge in fads but my policy on that is that you should only purchase low budget items like accessories that are less than $100.

      Personal style isn’t about wearing a label from top to bottom, buying a bag that appeared in the latest Vogue or caring about what some aging US doyenne with bad hair dictates what is fashion. Wear what you feel comfortable and sexy in. It’s the 20 somethings sniggering behind people’s backs about their so called lack of fashion sense who lack a sense of identity. You want be a fashionista not a fashion victim who chases the trends.

      Now can someone on The Punch write an article about how you can be a feminist and wear nice shoes as well? I’m growing very tired of women who put other women down because they like fashion, nice shoes and reading fashion magazines. Feminism and fashion do not have to be mutually exclusive.

      http://www.30isthenewblack.com

    • Angela says:

      11:43am | 20/08/09

      The entire “fashion” business is just so excessively fatuous!  I can’t believe how so many people make so much fuss over so little.  And why is it that the so obviously rubbish is what gets the most attention?

      I think the expressions on the faces of “fashion models” really tells the tale:  they all look so miserable.

    • KeIThY says:

      12:23pm | 20/08/09

      Fashion is a joke especially when you consider the oil addiction needed to transport it endlessly around the world. The grand prix and other motor sports cement the oil addiction for men whilst fashion achieves the same goal with women.

      It is an illusion that we are better than the third world and terrorists are letting us know exactly how much control our Nuclear Weapons give us: none!

      Wake up Slaves!

    • KeIThY says:

      12:52pm | 20/08/09

      Jake Zanoni mentions freedom: the-freedom-to-be-humane(bringing justice to the people and giving more food to the children!!!) is exactly what the super economies (read Nuclear Weapon Nazis) are taking away from us all. These super economies are powered by oil and the addiction is maintained by a steady diet of fashoinable cars and clothes. FASHION VICTIMS WE TRULY ARE AND THE SOLUTION IS SIMPLE: BOYCOTT BOYCOTT BOYCOTT!!!

    • Bitten says:

      02:24pm | 20/08/09

      Quality over quantity works every time. I have clothes in my wardrobe that are 10 years old and still going strong. Don’t buy into ‘fashion’ - simply work out a style that suits you and your lifestyle and never compromise on quality. If it’s crap, it’s crap irrespective of whether it costs $30 from Target or $300 from Cue or $3000 from Prada.

    • Ben says:

      02:46pm | 20/08/09

      I think most of us would agree that fashion is not going to help anyone to overcome a lack of self esteem and that looking for a path to acceptance is not to be found in fashion mags. But then are we really any more prone to be slaves to dictates of fashion than ever before? Any cursory glance at the history of fashion will illustrate this.
      But if you are confident in who you are and enjoy wearing fashionable attire then what’s wrong with that.
      Why blame fashion? Isn’t just another example of our society’s disassociative addiction for scapegoats. Its so much easier to blame someone or something that accept responsibility.
      Let’s blame Kyle Sandilands for going too far on a radio show that hundreds of thousands listen to every day and is replete with similar stunts that are different only in that the rest of us are unaware of them.
      Let’s blame a prominent former rugby player for participating in a consensual act with a woman who could not remember the names of the many other participants - lets blame him for something that many of us are willing to condone with our silence until we are confronted with the reality. Then we can fry him in our cathartic self righteous rage!
      The answers to why some young people tragically hurt themselves while trying to adhere to fashion lie not with blaming the ‘industry’ or the many superficial people who inhabit it. The answers to those questions are going to be much more uncomfortable and way closer to home than declaring it all the the fault of some fashion industrial complex or flaky oil conspiracies. Which is probably why we won’t look too seriously for them.

    • Jessica says:

      11:06am | 21/08/09

      Oh dear. Sounds like too many people take something like fashion much too seriously.
      Fashion, to the general population, is supposed to be fun. Developing and creating your own personal style is something that is to be enjoyed.

      When one goes off the rails to buy a Chanel bag because they think they will be highly thought of, only to be repulsed when more and more start to wear the same bag, that’s when you’ve got it wrong. If you think that Chanel bag LOOKS beautiful, FEELS beautiful and you know it’s made well and you want to wear it because you love the bag, not what it represents, you have it right. There are always going to be ridiculously over-priced high end pieces that are of poor quality but it’s up to you not to buy into that.

      This sounds like a clear case of the “disillusioned fashionista”! Time to make fashion fun again!

 

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