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Modern beer ads just don’t make me thirsty

Anthony Sharwood

by Anthony Sharwood

21 Mar 05:40am

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Filed under: Advertisements, Advertising, Alcohol, Beer, Drinking

72 comments

I like beer. Beer is easily one of my favourite fizzy alcoholic beverages. Anytime is a good time for beer, but an especially good time for beer is anytime I’m thirsty.


I get thirsty when I play or watch sport, I get thirsty when I’m hot and I get thirsty when I eat delicious salty bar snacks like beef jerky and BBQ-flavoured corn nuts. God I love jerky and corn nuts. But best of all, I like beer.

Taking all of this into account, I am a ridiculously easy sell. All advertisers have to do to make me hit the bottle-o for a six pack of their product is make me thirsty. Simple. So why do so many of them fail?

Beer is now marketed like Melbourne. Just as the Victorian capital is sold with balls of string and poncy people flouncing about, beer ads have nothing to do with the reasons people actually want to drink beer.

Beer ads are too artistic. They’re cool to watch, and often really clever, but they don’t make me want to drink beer.

Case in point. Late last year, Danish brewer Carlsberg put together a clever ad where several unsuspecting moviegoers found themselves in a cinema full of scary biker dudes. Those who dared to sit down without scurrying off were rewarded with a rousing cheer and a bottle of the sponsor’s finest.


All of which was terribly clever, but it didn’t make me thirsty. In fact, it made wonder whether I could sit there drinking Carlsberg and watching a movie for two hours without needing to pee. And that made me not want to drink Carlsberg.

Closer to home, beer ads have gone plain weird. In 2003, the people at Lion Nathan decided that a wandering tongue would be a terrific way to portray the sheer irresistibility of Toohey’s Dry.

This ad soon became the most complained-about ever in Australian advertising history, and for good reason. The widespread public response could be best summarised as: “eeeeeeew”.

 


More recently, advertisers decided that a terrific way to justify their exorbitant salaries would be to make ads which cost more than their designer ripped jeans and weekly recreational drug habit put together. Thus began the era of the “big beer ad”.

The most famous big beer ad was the Carlton ad. An advertising guy at the time said: “Blokes loved the Big Ad, they like simple ads, and don’t like them to be too complicated”.

The operatic ad, featuring thousands of people running through fields in a vast human mosaic shaped like a beer drinker, ended with the ironic admission that “this ad had better sell some bloody beer”.

But did it? See, here’s the thing. Irony doesn’t sell beer. Indeed, most people who drink beer don’t know what irony is. Not after the third stubbie anyway.

One thing beer drinkers do understand is humour, especially their own, when they’ve had a few. So when beer advertisers go for the funny bone, they’re in the right neighbourhood.

 


But as clever as Carlton’s Slow Motion ad was, you just don’t want to watch a guy spitting food scraps in his mate’s face. Or maybe you do, but it sure doesn’t make you thirsty. It’s kind of like the Toohey’s Dry tongue all over again.

Still, there’s gross and then there’s this.

 


Honestly, I am more likely to buy a product from the Pond’s Institute than buy Bud Lite.

What I want to know is, what was wrong with old school beer ads? I know everything was better in the old days, but beer ads really were better. Beer ads had manly men doing manly things. They made you want to be like those men, and above all, they made you thirsty.

The old “you can get it…” VB ads were great.

 


So were Queensland’s “I can feel a XXXX comin’ on” ads. If they didn’t make you want to get drunk on a beach, nothing did.

 


But at the risk of going all NSW-centric, the greatest beer ads ever were the Tooheys ads of the ’70s, featuring a range of sports stars and celebrating with a can of the sponsor’s product. I was about five at the time, but they still made me want to drink Toohey’s beer.

 


They still do. Tooheys New is still my beer of choice, despite the fact it tastes somewhere between horse wee and Bulmers pear cider. There’s a lesson in that for beer ad makers, don’t you think?

Late update. Don’t say we never listen! Here, by popular demand, is the Tooheys Whitney ad. Enjoy!

 

 

Most commented

72 comments

Show oldest | newest first

    • S.L says:

      05:23am | 21/03/12

      Well I like the beer adds. Who cares what they’re selling. Like the Yellow Pages adds (G.O.G.G.O!) I never get sick of them. Keep’em coming!

      Reply

    • Aaron says:

      09:46am | 21/03/12

      NOT. HAPPY. JAN!!!
      One of the best ad’s I’ve ever seen because I remember it even now (and I was only a kid when it came out)

    • Mini me says:

      09:50am | 21/03/12

      I love the G.O.G.G.O advert!

    • RED says:

      09:51am | 21/03/12

      The Carlton Draught ‘Big Ad’ was and still is the greatest ad of all time. You’ve lost the plot Sharwood.

    • Brian says:

      01:25pm | 21/03/12

      Remember Red, the definition of a good ad is one which sells the product. Based on that, the Big Ad was actually a very poor ad. It was very funny, cheeky, amusing, artistic and creative, but a woefully poor ad at doing what it was supposed to.

    • acotrel says:

      05:26am | 21/03/12

      Why would anyone drink that rubbish ?
      I bought some NZ beer in Aldi the other day - wasted my money !  I could have bought a cheap bottle of Australian red, and it would have been much better value.
      I’ve tried a few beers over my lifetime.  I found a good Turkish beer, and a decent Malaysian one. VB, Carlton Draught, Carlsberg, Crownies, the Dutch rubbish - all upset me.  I think it’s the preservative.

      Reply

    • fml says:

      07:31am | 21/03/12

      Now i know you are stark raving mad acotrel!

      Carlsberg and the dutch tipples are quite good, infact there isnt likely a beer i wont like.

      What was the name of that turkish beer and where can you buy it?

    • morrgo says:

      09:23am | 21/03/12

      Efes Pilsener, presumably, not that many Turkish beers there.  Turkish restaurants in Brisbane serve it.

      Mind you, being from a Carlsberg/Tuborg affiliate, it’s not really different from its stablemates.

    • nathan says:

      05:42am | 21/03/12

      i still love the two dogs add. that was great and simple. 6 legged dog or two dogs.

      Reply

    • Emma says:

      05:43am | 21/03/12

      Youre watching too much television.

      Reply

    • acotrel says:

      07:13am | 21/03/12

      Five minutes is too much, if it’s a commercial channel ! I love the ABC and SBS.  Our rulers would get my vote forever if they beamed all the BBC channels into our homes as well ! I wonder what online TV will be like when we get the NBN ?  I live in hope !

    • Fingers says:

      05:54am | 21/03/12

      It’s 7am and this article has made me thirsty. I’d love a cold schooner right now.

      Reply

    • acotrel says:

      07:09am | 21/03/12

      Me too.  I think I’ll have a great big frosty glass of grapefruit juice !

    • Emma says:

      08:11am | 21/03/12

      acotrel

      Grapefruit is quite the committment to a healthy lifestyle. I tried my best because I heard how good it is, but the bitter taste is just not for me. I guess you would get used to it?

    • Cam says:

      10:43am | 21/03/12

      And here I was thinking you sucked on a lemon every morning Alcotrel…

    • TChong says:

      05:56am | 21/03/12

      The Tooheys and Veeb ads were works of art.
      Tooheys,-  because as Ant said, they are NewSouth focussed, so naturally classy by default, 
      and VB -because they were voiced by the patron saint of all things OZ.

      Reply

    • SteveKAG says:

      06:03am | 21/03/12

      Take me back to the days where you had Paul Hogan sitting on top of the Harbour Bridge, eating a 4/20 and drinking a can of VB…......yes take me back to those good old bogan days….......

      This is the fundamental difference between you lot up there Anthony, you harken for a more bogan time where you were more easily accepted, you could run around in your bondi shorts and wife beaters and pretend like you were the hoff…........

      Times have moved on mate, we are a very different country now and those beer swiggling, pie scoffing, bridge sitting days are over.

      Those of us down in Melbourne don’t need an ad to make us thirsty, we drink our beer cause it tastes good…...no further reason required.  Maybe you should move down here to the capital of good beer brewing.

      Reply

    • Kebabpete says:

      07:44am | 21/03/12

      SteveKAG, <tounge in cheek> You might think that Melbourne has moved on, but in reality Melbourne people are still just a little bit more stuck up than the rest of us, (and most of them like it like that) the same as they were back in the bogan days.

      And are you honestly saying that VB tastes good? That is after all “your beer”. wink

    • Nature Boy says:

      09:23am | 21/03/12

      You can keep your Melbourne Bitter thanks.

      And you can keep your shit beer too.

      Wooooooooooooooooooooooooooooooooooooooooooo.

    • JuzzyD says:

      06:16am | 21/03/12

      Nothing wrong with the current crop of XXXX gold ads if you ask me. They go for the humour, and blokey stupid humour too, love em, and don’t mind a goldy when I’m going to have a drink either

      Reply

    • Fred says:

      06:27am | 21/03/12

      I thought the VB ads where they lamented how the guys were turning into ponces were good. I think I only ever saw it once. Some PC moron probably got it canned.

      I guess otherwise they have to try and market the beer to metro tossers as they have the normal guys already sown up.

      Australian mass produced beer is generally pretty nasty, but who cares quantity over quality I say.

      Reply

    • Macca says:

      06:36am | 21/03/12

      Ewww, New? An adequate sponsor for the Waratahs.

      I’m going to come across as a ponce but craft beers are pretty awesome and trump most mainstream beer brands. Alpha Ale, Vale Ale, White Rabbit etc. Amazing. Coopers and James Squire are pretty top shelf too.

      None of them have clever advertising campaigns; they’re just really enjoyable to drink.

      Reply

    • adam says:

      07:51am | 21/03/12

      Try any of the Murray’s Brewery product, particularly Angry Man, or the Little Brewing Co beers sold under the name Wicked Elf

      Both not bad and if you’re from the NSW central coast they’re local too

    • SamO says:

      08:08am | 21/03/12

      This.

      Add to your list Little Creatures perhaps something from Mountain Goat or Murray’s and you’ve got yourself some fine beers to choose from. Most of them actually Australian too (Matilda Bay and Squire excluded).

      Poncy and a little pricey they may be but craft beer is the only way to go IMHO.

    • hawker says:

      08:22am | 21/03/12

      Now that summers over the best reason for drinking beer coming up- stout!

      Coopers and Southwark two of the local crackers.

    • adam says:

      09:26am | 21/03/12

      Hawker give Mudgee Brewing’s Porter a go, even those not fond of the dark side seem to appreciate it

    • hawker says:

      10:26am | 21/03/12

      Will do mate, thanks. And for fans of the dark stuff, you have to try Tassie’s Moo Brew, both the Dark Ale and the Stout. As good as it gets.

    • Macca says:

      10:44am | 21/03/12

      Matilda Bay and Murray’s (Whale Ale) are both Superb. Little Creatures deserves an honourable mention too. I WANT IT IN MY BELLY!

    • stephen says:

      07:36am | 21/03/12

      Tooheys first, then VB, then Heineken.
      And that’s only because John Meillon narrated the first ad.
      Tooheys is aromatic, and the last one is best with a steak.

      That mozaic ad is dumb, but I think it was meant to appeal to backpackers who drink a lot.
      (The lot, in other words.)

      Beer consumption is going down severely.
      Cider, the peach one and the apple variety is sweeter to taste, and I reckon the next beer ad. should emphasis that sweet things are bad for our health, whilst malt, hops and distillled water is good for us.

      ‘Beer is good for us’.

      How ‘bout that one ?

      Reply

    • Tubesteak says:

      07:39am | 21/03/12

      To be fair to advertisers (something I’m regularly not) they are restricted in the way they can promote beer.

      For example, they can’t really even imply that having a beer will give you a good time because the wowsers will complain that it encourages kids to drink or other social problems.

      I think these are industry regulations rather than actual laws.

      Same applies to cars. They can’t even show them driving fast because the wowsers will blame them for causing road acidents. Personally, I want to see a car get up on two wheels doing 200km/h then park doing a screeching 360 then the driver get out and pick up some smoking hot blonde. Sort of like that video with the guy driving a Ferrari through Paris (but not much screeching tyres).

      Unfortunately, they can’t show that sort of thing.

      Reply

    • Steve says:

      08:50am | 21/03/12

      You are absolutely right TubeSteak- the alcohol industry advertising codes have neutured beer ads in order to stop the complaints from ‘Worried from Wellingham’ and ‘Concerned of Cronulla’.

      The anti-alcohol mob even set up their own pompously named alcohol advertising review board just last week.  That will be fair-minded, for sure!

    • Tony of Poorakistan says:

      07:40am | 21/03/12

      I think the punchline is more important than the ad.. 
       
      ‘‘I feel like a Tooheys or two’’  ‘‘I can feel a Fourex coming on’’ etc etc  
       
      And you missed one of the best beer ads ever in Australia, which was the West End ad where the interstaters are trying to sumuggle beer out of South Australia (I know, I know - unfknblvbl, right?). Good ad though. 
       
      And the best beer ad ever is the ad for Carling http://video.google.com/videoplay?docid=-7218002011979984288#

      Reply

    • Septic says:

      08:29am | 21/03/12

      In America prior to the 90’s there was a very successful company that made Fourex Condoms, which were condoms made from the intestines of sheep.

      Always loved the ‘‘I can feel a Fourex coming on’’

    • Salec says:

      07:41am | 21/03/12

      Fat is beer is a saturated market. Australians aren’t buying anymore beer than they used to, in fact they are buying less. The only way to increase profit is to increase market share, by getting people to change brands. So instead of saying you don’t like the ads, how about you d some research and see if they worked.

      That’s right you guessed it, the big beer ad campaign was one of the most succesful in beer ad history. Same with the tongue one. That’s why beer companies keep going with these wierd, over the top ads. They work.

      Reply

    • ibast says:

      07:45am | 21/03/12

      The theory goes that the more entertaining the beer ad, the worse the beer.  Carlton draught and the old New ads are proof of the theory.  Personally I don’t like the VB ads.  They not only promote disgusting beer, they promote boganism and a negative drinking culture.

      You are right, however, Ant, in that the old New ads were the only ones that made you want to drink beer.  Pity the beer tastes like dishwater.

      Every now and then you will see a coopers ad with someone sitting on a beach of a glass filling up.  Now there’s a good simple ad that makes you want to drink beer AND the beer tastes good.

      Reply

    • Kebabpete says:

      07:47am | 21/03/12

      Ant, the problem these days is political correctness and social responsibility. They have to sell you the product without telling you how good it tastes or how much of a man you’ll be if you drink it.

      And get off the New will you, for real taste Coopers is where its at. Sparkling or Pale, I don’t mind as long as your paying!

      Reply

    • hawker says:

      07:51am | 21/03/12

      The large breweries have to throw money at big ad campaigns because their product is so terrible- thin, tasteless rubbish that you don’t notice if you serve it cold enough.

      As a general rule of thumb AVOID the beers that are on the ads. There are some beauties out there, probably quite close to home.

      Reply

    • Super D says:

      08:01am | 21/03/12

      Ant I can’t for the life of me work out why you would post the Sharks ad and overlook the Mike Whitney classic.

      http://www.youtube.com/watch?v=ebtWuud71gs&feature=related

      I knew this word for word when I was 5 years old andcan remember doing Mike Whitney dives in the backyard (when not doing John Dyson catches into the pool.)

      Reply

    • kath says:

      10:45am | 21/03/12

      “How do you feel when you beat the ball stretched flat out on the field?
      How do you feel?
      How do you feel?”

      That has stayed with me for 30 years that ad.  It’s the second best work Mike Whitney’s ever done.  Best is “I will always love you” for The Late Show.

    • Brimstone says:

      08:09am | 21/03/12

      Those old ads are horrible. I’m not a sports playing bogan, and I’d rather the newers ads that appeal to people like me.

      Reply

    • adam says:

      08:41am | 21/03/12

      So which are you Brimstone? The tongue or the food spitter…...

    • M says:

      10:08am | 21/03/12

      Neither, he’s the terrible dancer.

    • Jackson says:

      08:19am | 21/03/12

      The reason beer ads don’t make you thirsty is because they’re not allowed to. The legeslation around what you can show in a beer commecial, in fact any alcoholic beverage commercial, is quite complex and restrictive. The drinking of the drink itself is not the subject of the commercial, it appears more like product placement in the background….....

      Reply

    • murray says:

      08:27am | 21/03/12

      This piece is almost goood enough to make up for the fact that you drink New!

      Reply

    • alessio says:

      08:34am | 21/03/12

      sorry my man (whoever wrote the article) but you seem to miss a couple of points there.
      1. These days beer ads are not aiming to make you thirsty but try to do more than that, they try to build the brand and brand awareness through advertising. Everyone will drink beer anyway but you’ll be more inclined to drink one beer over another according to how close you feel to their message. For beers to make you thirsty it’s like for a brothel to make you go there have sex with one of their girl, these days they want you to become a regular customer not just have a quicky!
      2. you probably don’t know this unless you work in advertising and I do: advertising agencis always have two goals, while the more evident is to make their clients sell more of their product, the other goal is to win awards and the only way to do that is exploit big brands with lots of money to realize a commercial that apart from selling has to appeal judges to those awards. Hence big money get spent on ads that get sent every year to cannes to win a lion.
      I hope this explanation helps a little.

      Reply

    • Lolly says:

      10:01am | 21/03/12

      Yep! I am only just starting out in advertising, still studying at uni. But our lecturer also said that beer ads needs to be creative because of the vast amount of restrictions on what you can and cannot feature in an ad for alcohol. I love beer ads and the way they overcome these restrictions by being creative. They are the reason I wanted to study advertising, and I am! smile

    • gobsmack says:

      08:51am | 21/03/12

      The music for the old VB “you can get it .. ” ads seems to be a rearrangement of the Magnificent Seven theme.

      Reply

    • Josh says:

      10:16am | 21/03/12

      Burliegh Brewing Co. is a good brewery. With possible one of the best named beers going around My Wife’s Bitter.

      James Squire’s Golden Ale is their best. Although their new naming of beers was a dumb move.

      Brew Dog make some good beers. With some of the best named drops ever.

      Vale Ale is good, but I think Knappstein Reserve Lager is a better drop.

      Sierra Nevada Pale Ale.

      Matilda Bay deserves a mention too…

      I could spend all day in Dan Murphy’s.

      Reply

    • Inky says:

      10:23am | 21/03/12

      Not a single mention of the VB studdy symphony?

      Reply

    • Sigmoid says:

      10:30am | 21/03/12

      Beer ads are equally as stupid as tampon ads.

      When I was growing up, I wanted to go for a cruise on the ‘Stayfree’ as it that yacht had plenty of hot chicks having a bloody good time dancing around all day.

      It’s just a pity I wouldn’t have been able to have sex with any of them.

      Reply

    • Kirsty says:

      11:34am | 21/03/12

      Ha. A “‘bloody’ good time” in a tampon ad? Lovely.

    • Frank says:

      10:39am | 21/03/12

      Chimay bitchez.

      Reply

    • adam says:

      10:47am | 21/03/12

      Seeing as Josh got away with a Dan Murphy plug, if you’re anywhere near Warners Bay in NSW drop by the bottlo at Warners at the Bay tavern. they’ve got around 400 boutique (spelling? too much grog) beers in stock and are an independant instead of being owned by a supermarket chain

      I do not have any affiliation with either establishment, however I have stuffed their till ith my hard earned often enough

      Reply

    • Sam says:

      11:06am | 21/03/12

      I knew someone who worked at Fosters when the ‘Big Ad’ came out.
      It didnt sell any beer.
      I still love the ad, especially when they get stuck on the fence.

      Reply

    • bobagorof says:

      11:20am | 21/03/12

      I definitely think beer ads have gone downhill, but not just because they’re artsy.  A lot of them just depict people (mostly guys, but girls as well) as being bloody idiots.  Why would I want to do that?

      I get that humour sells stuff, and that would be great if beer ads these days were funny.  But most of them aren’t.

      A tame example is the new set of ads with people yelling/yodelling/screaming.  I don’t even remember which beer it’s for, so the ad fails miserably in the most important aspect.  But even if I did associate the name of the product with the ridiculous screaming of the people who enjoy it, I have no desire to emulate those people.

      The best beer ad recently (of a depressingly bad lot) is the Boags ads with the ‘pure waters of Tasmania’ improving everything that is dipped in it.  Doesn’t make me thirsty, but I don’t feel like a moron for drinking it.

      Reply

    • Local says:

      01:51pm | 21/03/12

      That ad is for Jim Beam, not beer.

    • Seth Brundle says:

      11:26am | 21/03/12

      I don’t care how good a beer ad is, I’m not spending the kind of money they want nowadays.  Seriously, $15+ for a six pack of VB?  And $20+ for a six pack of decent tasting beer? ‘Fraid not.

      If I want crap tasting beer I can homebrew a whole case for $10.

      Reply

    • Baz says:

      11:31am | 21/03/12

      Isn’t the point of the ads simply to make you remember the name of the drink the next time you are at the bottle shop. Not to make you thirsty, because it isn’t like you can just get up and buy the drink the minute you watch the ad. Just to make you remember them, so the crazy ads and funny ads are simply meant to get stuck in your mind. When I think beer it is hard to forget the Toohey’s ad where they sacrifice ppl to the beer gods, or the VB ad, or the tongue ad, or the parachuting pints ad. So if I was not a regular beer trier I would probably go for one of those because they are the only ones I can remember.

      Reply

    • Mitch says:

      12:14pm | 21/03/12

      A lot of them are far too busy for me, There’s one at the moment that involves people playing drums and a giant Elvis leather jacket and a rocket ship, I think… lots of colour and movement, but I haven’t the faintest clue what it’s all about, nor do I even notice the brand in amongst all the “noise”.

      A few years ago there was an ad for a white wine or a cider which had a whole lot of people in white poncing around on a white background with everything else in white. I must have seen it a hundred times, but still have no idea what it was meant to be selling.

      Reply

    • adam says:

      01:07pm | 21/03/12

      I agree Mitch, that beer ad smacks of being written by committee, “Lets put in every single thing we think blokes like, yeah that should do it,at the end show some old coot in a helicopter holding the product”

    • Realist says:

      07:37pm | 21/03/12

      You are either too old or too young to appreciate the awesomeness of the 1970s and 1980s. I mean come on, that ad has a monster truck DeLorean!!!

    • Cynclic says:

      12:19pm | 21/03/12

      I think I was 10 or 11 when this came out:

      http://www.youtube.com/watch?v=BvpiGoUHznw

      I loved it. It was in the early days of Origin and watching Wally play always brought goosebumps. The fact that XXXX finally had an ad to rival Tooheys made it even better in my young mind.

      Reply

    • Alby Mangled says:

      12:24pm | 21/03/12

      Some of the beer ads are entertaining….that’s great. Some are plain stupid….so what? So are ads for lots of things. As someone who visits old mate Dan M at least a couple of times a week almost exclusively for beer (occasionally wine or vodka) absolutely NONE of those ads influence my purchase in the slightest. More important factors are “what (style) do I fancy?” “how much do I have in my pocket?” and “what’s on spesh?” DM’s is after all a supermarket and we shop there not because we like the decor. Beers I enjoy (lately)....Euro lagers, Monteth’s Summer Ale, occasional Guiness, genric SA Drought (cheap) and a few homebrews (keep trying and you will master it). On the subject of VB….Virtual Beer, Very Bitter, Vitamin Beer, Very Bad, Vaginal Backwash….I’m sure there are more but “nuff said”.

      Reply

    • Zopo says:

      12:31pm | 21/03/12

      I love the new Heineken ads, they are just fun ads and my favourite beer along with Becks.

      Most of the time what beer people drink is dictated by price. You wouldn’t believe how much private label beer gets sold because it is so cheap. Usually around the $25 -$30 mark for a case but taste like wee, and the think is most people wouldnt even know it was a Woolies or Coles branded beer.

      Reply

    • wearestardust says:

      12:35pm | 21/03/12

      I tend to find a confluence of three circumstances put me in mind of a beer:

      1.  breathing
      2.  awake
      3.  it’s after 12.00.

      In a world that contains Ammophila sabulosa and conservative commentators, I find beer to be one of the few arguments for benevolance of any putative creator.

      Last night I became very confused.  My son drew my attention to a beer claiming to be postmodern.  How could it be postmodern?  Does it hypermodernistically inentionally mimic existing beer tastes in despair over inventing a new beer, like a Tarantino movie except with beer and not a movie?  Does it claim that beer-ness is a social construct and depending on power relations, anything could be beer?  Should we, as Foucault recommends, look to who benefits from the beer?

      On the whole, I tend to the view that postmodernism is a greater threat to humanity than conservative commentators (indeed, postmodernism is to clear thinking as Ammophila sabulosa is to caterpillers).  I found myself almost in an eternal loop of:

      “but it’s beer”
      “but it’s postmodern”
      “but it’s beer”
      “but it’s postmodern”

      rather like a cat toast engine (google it). But Walking Dead came on the TV, distracting me just in time.  Beer and zombies, mmmm.

      What was the topic, again?

      Reply

    • hawker says:

      01:10pm | 21/03/12

      Snuck a few in in that hour and 35 minutes since 12, did we? Nice work.

    • Norm says:

      01:07pm | 21/03/12

      The Corona ad makes me feel like a beer

      Reply

    • Migraine says:

      01:14pm | 21/03/12

      Beer ads ... why do the men in them always look like they’re in pain? Seriously: there’s a grimace on their faces as they knock back the brew. It’s most puzzling. Especially to a life-long non-drinker..

      Reply

    • Gordon says:

      02:44pm | 21/03/12

      Anyone else sick of that chicks-with-beards cider ad?  I see enough androgynous fixie-riding bearded hipsters day to day. OK, the rabbit was a crack-up, the first 3 times, but enough, please!

      Reply

    • worn out says:

      05:38pm | 21/03/12

      You are dead right! 
      The moast obnoxious television advertisements are the “chicks with beards ” Toohey’s apple cider TV commemericial and “The World’s Greatest Shave ” Tv Commercials ! They are what “I call Bullshit”
      The SHAVE should take place in September and not in March!

    • Tator says:

      03:24pm | 21/03/12

      Coopers did an ad campaign many years ago for their Stout.  The radio versions were hilarious with Brass monkeys talking about the weather, with the inevitable metallic clang towards the end.  Made a good correlation with brass monkey weather (cold) and Coopers Stout.  But away from beer ads, whoever creates the M&M ads is a twisted genius.  They always make me laugh and think about M&M’s when I am hungry.

      Reply

    • oracle says:

      07:05am | 21/04/12

      LOL australian beers are only good for one thing quenching thirst…one pot thats it…..to many preservatives(you got an allergy to it your history…skin blotches, headaches,)....i went to the oktoberfest a few years back and was stunned at them drinking steiners of BEER….my god the stuff they serve there (austrian too) is the worlds best…on tap….as for the adds..thats all b/s…drinkers will drink and smokers will smoke…regardless of health warnings or friendly reminders…2012…is retarded… to much hype and b/s….all fag drinkers lolly water mixes…woodstock garbage…i mean look at the carlton draught add now..toast a drink to afghanistan? wtf?....violence and alchohol….shake my head in disbelief!!!!

      Reply
 
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