MasterChef has a lot to answer for, and not just because my work colleagues have been spending their weekends at home teaching their 10-year-olds how to make croquembouche.

A crowd at the Adriano Zumbo cafe in Balmain, Sydney, which was inundated after one of its cakes was featured on MasterChef.

And it’s not over yet. The MasterChef season two cattle-call is closing this week, so it’s only a matter of time before it all starts again.

Now, while I missed out on watching the first season of MasterChef (it’s a long story) what I did watch was the rest of Australia watching MasterChef. And you all went a little crazy.

The hysteria from season one has barely subsided and I already have friends telling me how excited they are by the possibility of being Australia’s next MasterChef – honestly, they’ve only just filled out an application form and they don’t have half a chance.

Will I be watching MasterChef season two? You bet. Will I be recreating recipes from the show at home? Absolutely. Buying trashy mags to read about the new contestants and jumping to their defence in tea-room debates? Yes, yes and yes. See, we all have our weaknesses, and I was only strong enough to resist the first time around. MasterChef will get to us all in the end – I might not be able to escape it, but I still don’t have to like it.

Please, just sit still, have a cup of tea, think for a moment about what your life was like before MasterChef.

How many of you knew who Matt Preston was six months ago?  Hands up who went out and bought a microplane? Three million people are now using words like sauté and blancmange in everyday conversation and we all think this is normal behaviour. Well it’s not. Although I must say microplanes are incredibly useful kitchen implements – if you don’t have one go and buy one immediately.

A commercially produced reality television show has changed the way we eat, the way we shop and raised our expectations of what our food should look and taste like – and we hardly even noticed. Reality television is dictating to our society rather than being a reflection of it. While we may be more deft in the kitchen – perhaps we should have a think about that fact that MasterChef has turned a fair few of us into pretentious food wankers who would happily spend $40 on a bottle of hazelnut oil and will be asking for Le Creuset baking dishes come Christmas – just because a bunch of every-day people who know almost nothing about food were on the telly every week.

And don’t get me started on “lovable mother-of-three” and season one winner Julie, as she was made into a yummy-mummy for the benefits of mainstream media either. The response of a chef friend of mine pretty much summed it up: “oh not her again (expletive, expletive) she’s not a bloody chef she’s a cook!” Although “MasterCook” doesn’t have quite the same ring to it.

Dinner parties now involve serving food no one has ever heard of, from a country people didn’t know existed, bought from a little shop no-one else will ever be able to find. I’m scared to have people over at mealtimes now. I’m delighted that we all care more about what we eat but this MasterChef business has gone too far.

Don’t complain to me when you’re at the emergency room for the second-degree burns you picked up trying to spin your own sugar either. Don’t worry; soon you will be able to kill time in the waiting room reading MasterChef the Magazine – which will surely be the complete cash cow it is intended to be and fall squarely into the category of too much of a good thing. Watch out, it will be MasterChef the Musical next.

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25 comments

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    • Liz says:

      07:41am | 02/09/09

      If you’re so critical why be involved,why watch it,write about it or is it just part of the job? Why not write about the exciting developments happening with Farmers’ Markets,real food and real people cooking healthy, fresh local food in season and enjoying what they do and eat without the need to be pretensions about it.Many of those same people will be moving away from shopping at Supermarkets, enjoying their local shopping and the connections with local people and producers, saving on packaging,time and money and having fun and satisfaction that they have kept the profits local in their own community.

    • Steve says:

      07:05pm | 22/01/10

      Sorry Liz ,Nola is Right, Master chef is for Food Wankers Your Wrong get over it and wait till the next tv fad

    • mark says:

      08:02am | 02/09/09

      pretty sure there’s only reason this show kicked off - people were too scared to spend money to renovate their houses anymore, lessening the need for something like the block. playing with food filled the void.

    • Ron says:

      08:36am | 02/09/09

      An editorial on MasterChef - written by someone who ‘missed the first series’. Welcome to 21st Century Journalism.

    • lisa says:

      08:52am | 02/09/09

      Actually, I disagree when you say ‘Reality television is dictating to our society rather than being a reflection of it.’ There has been a ‘foodie’ movement happening for some time now - a middle class hobby of cooking, learning about the food industry, eating at good restaurants and buying interesting/organic ingredients. MasterChef is a reflection of that - and is of course taking it to a wider audience.

    • Tenina says:

      09:00am | 02/09/09

      Hysterical, you got it all, but like a train wreck, you just have to watch!
      Still chuckling, cos I love to hate it too!

    • Andrew says:

      09:18am | 02/09/09

      You should change the heading to ‘state of know-nothing food tossers.’ NSW are band wagon jumping tossers when it comes to everything else so why did you think this would be any different? The rest of the country couldn’t care less about a poncy judges who rig competitions.

    • Rob says:

      09:33am | 02/09/09

      I didn’t realise only people in NSW watched Masterchef Andrew.

      Looking at the ratings figures, it was extremely popular Australia-wide. Try to get your facts straight before posting such drivel.

    • delperro says:

      09:51am | 02/09/09

      I do agree that reality TV is governing us, and I think you’ve done well to point it out. Even in the kitchen.

      There is a huge difference between cooks and chefs. In the show, Julie often failed to finish many of her tasks, and for a chef to do the same, they’d simply be fired. Or at least not paid.

      The one thing you failed to point out is that it was all an ad. The whole show was an ad for masterfoods & coles.

    • bella says:

      10:09am | 02/09/09

      Any one who has seen the UK version of Masterchef would know how truly craptacular the format (and contestants) are in the australian version.

    • stealthpooch says:

      10:13am | 02/09/09

      Ron, I think that was the point.  It’s an observation of other people who have watched Masterchef, and have subsequently embraced cooking in a strange and fanatical way.  It’s an outsider’s view.

      Oh, and in some parts of Australia, you can’t get Masterchef on normal free-to-air, so some of us are forced to be outsiders.

    • stealthpooch says:

      10:15am | 02/09/09

      I agree with Lisa.  Reality television is a reflection of our societal values.  Who won? It’s most likely to be a member of the group of ‘winners’ in society at large

    • janetz says:

      10:32am | 02/09/09

      shame about George selling out to a big supermarket chain and in one breath promoting farmer markets…..

    • Charles says:

      11:27am | 02/09/09

      My lament is that Reality TV actually portrays our society’s values - it’s more than just a reflection of them.

      If there is something good that comes out of this show and that is people being interested in preparing and discovering what good food is then BRAV, f’ing, O.  The sooner the likes of Kentucky Fried Hamburgers, McChicken Nuggets, Burger Ding & Pizza Shut go out of business because people no longer will put up with rubbish the better.

    • Shelly says:

      11:43am | 02/09/09

      I’m with you Charles. And there is the other benefit not mentioned - almost no Simpsons’ repeats while Masterchef was on! I cannot tell you how thrilled I was (as the mother of a 12 year old).

    • CR says:

      12:09pm | 02/09/09

      Hilarious that everyone’s in a tizz about a show that’s not even on at the moment.

    • Gemma says:

      12:13pm | 02/09/09

      But why is it that ‘The Farmer Wants a Wife’ hasn’t got us all reaching for our RM Williams boots and heading west?

    • Sean says:

      12:13pm | 02/09/09

      I cant wait for a MasterCritic style show….

    • Mr Subramanian says:

      12:16pm | 02/09/09

      *sigh* The food “wankers” for mine are those who belittle the winner’s ability and style as “just a cook”. Do they have the same level of derision for Maggie Beer who has taken up that mantle proudly in ABC’s excellent “The Cook and the Chef”?

    • Matthew C says:

      02:15pm | 02/09/09

      I loved the show (aside from the appalling outcome), but I agree in some ways: I’ve owned all my wanky microplanes, Le Creuset etc. for years, but now everyone’s going to think that I just jumped on the Masterchef bandwagon!! They’ve taken my angle! How am I supposed to impress the future Mrs Matthew now?

      So, let’s all spare a thought for the innocent victims in all this - the pre-existing food-tossers like yours truly!

    • Ed says:

      04:52pm | 02/09/09

      Nice point Matthew. It’s taken me 20 years to reach the pinnacle of Wankerdom and now I’m just the same as Masterchef try hards.

    • Dan says:

      08:00pm | 02/09/09

      ‘just because a bunch of every-day people who know almost nothing about food were on the telly every week.’ Really, what is that makes them know almost nothing about food? And what makes them cooks, rather than chefs? And this from someone who didn’t even watch the first season.

    • AG says:

      06:43pm | 11/12/09

      Cooks aren’t as well trained as chefs. Chef’s run a kitchen. Cooks help out. A chef involves man management, menu planning, costings and a whole heap of other stuff. A cook just cooks. And to be a chef it takes years to achieve. You usually start out as an apprentice, finish your apprentice after 4 years, work as a commis chef for 2-5 years, demi chef for 2-3, chef de partie for 1-2 years, sous chef for 5 and finally you become a chef.

    • Jp says:

      04:01pm | 06/07/10

      Actually the commis chef years are concurrent to the apprenticeship. In most countries, you become a qualified chef after approx 4 years of training. The titles sous chef etc. actually refer to qualified chefs

    • north face coats says:

      11:33am | 20/12/12

      Thank goodness for some reporting on the reality of the Israeli-Gazan situation.Tonight’s MCM reporting made no mention of any truce/cease fire being negotiated.

 

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