Make morning television less of a dog’s breakfast
And then there were two…
Not even the hosts of Channel Ten’s breakfast show want to wake up together.
Andrew Rochford walked out a week ago, closely followed by the show’s original executive producer, Majella Wiemers.
Now, the viewers are dropping off in droves. Just 32, 000 people tuned into the show last week, compared with 300,000 Sunrise viewers and 260,000 on Nine’s Today Show.
I have to admit to enjoying Channel Ten’s show when it kicked off earlier this year. I liked that the hosts sat on couches instead of behind a desk and it felt less smiley than Sunrise but a bit more interesting than ABC News Breakfast, which is informative but a bit lacking in get up and go.
But it comes as no surprise to learn that inside sources are blaming the controversial co-host, New Zealander Paul Henry for the internal havoc. Apparently it was tensions between him and Rochford that forced the line-up change.
That makes sense. For those who haven’t watched the show, Henry is a controversial, in-your-face kind of television presenter, and that can be pretty unpalatable at six in the morning. Not may people like starting their day being annoyed, prodded and snarled at.
Morning television is a time-slot like no other. To be successful it needs to achieve a dynamic, but very specific balance between personality, news and entertainment. Just like the three bears in the Goldilocks story: it can’t be too grumpy, too sleepy or too bright. Get the hosts right and you’ve won half the battle.
Follow me on Twitter: @lucyjk
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