Maybe I got the wrong end of the stick, but from my limited knowledge of parenting (based solely on the experiences of friends and acquaintances), I thought it was parents who bribed their children with McDonalds. But apparently that’s just not the case.

Could this spell the end of the

At least, not in America, where according to the Center for Science in the Public Interest, a Washington D.C based consumer advocacy group, kids are forcing their parents to take them to McDonalds and being “lured” into “childhood obesity” by their “unfair” and “deceptive” marketing strategies. And they’ve threatened to sue the restaurant chain if they fail to stop including toys in their Happy Meals within the next 30 days.

“McDonald’s marketing has the effect of conscripting America’s children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald’s,” group director Stephen Gardner told Telegraph.co.uk

“[They’re like] the stranger in the playground handing out candy to children. It’s a creepy and predatory practice that warrants an injunction.”

But what about those of you raising kids in Australia, when it comes to feeding them McDonalds. Is the Happy Meal really a symbol of evil, or just a quick and easy alternative to cooking after a busy day?

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21 comments

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    • Liz says:

      07:22am | 28/06/10

      It’s a symbol of unhealthy eating and approaching obesity.

    • Adam Diver says:

      08:55am | 28/06/10

      Yes parents have responsibility and the law suit is obviously junk. But do not uderestimate the power of thier advertising and marketing on children. It is incredibly effective and definately targeted at very young kids.

      I definately will never suggest that its not the parents fault, but don’t be so naive to think that the company does not have a marketing team that thinks of ways to attract young children and build a strong loyatly through thier entire childhood.

    • melb says:

      08:57am | 28/06/10

      For the kids, it is all about the toys, and taking them to school the next day,  I buy the happy meal toys from ebay - so they have all the toys their friends have (and some of them are teriffic toys, you have to give them credit for that), but have never been inside a McDonalds or eaten a happy meal in their lives.

    • Michelle says:

      02:01pm | 28/06/10

      What a brlliant idea!  I have two little boys who also have never set oot inside

    • Guy Maroney says:

      09:06am | 28/06/10

      Jeez, when are people going to start parenting. There is more fat in a cheese sandwich than a cheeseburger.Why keep blaming McDonalds. Parents… just say no.

    • Bleeemo says:

      02:14pm | 28/06/10

      You must be eating some mega cheese in yer sandwhich Guy.

    • Sarah says:

      09:10am | 28/06/10

      We never take our 2 kids to McDonalds. We won’t eat there ourselves. The “food” is rubbish, and WE decide where the family will eat, the kids don’t. Since when should dinner choices be determined by a 6 year old?

      It my job as a parent to do things that are good for my kids, not to do the things that they want. I’m their mum not their mate.

      If your kids are “forcing” you to go to mcDonalds, make sure you order a large serve of Harden Up and then go to a parenting class.

      We’re no hippy spoilsports, but there’s nothing redeeming about McDonalds.

    • Jackie says:

      09:36am | 28/06/10

      I have 4 children & while I would never subsitite McDonalds for a proper dinner it is occassionally used as a special treat on a saturday after sport. I expect we visit quartely & my kids see it as “sometimes food”. The little ones tend just to eat the chips & play with the toys. Its crap food but is it really “evil”?

    • Lisa says:

      09:54am | 28/06/10

      As a parent, I really don’t enjoy going to McDonalds because after you eat it, you know it is not “food”, I always feel sickly, but in saying that, I take the kids on occassion (my middle kid whines and begs for it)  because it is the only ‘place’ to eat where it is cheap, and the kids can play.  As my kids are getting older, we are going less.  I suppose the main thing it comes down to is that it is a corporation vs the health of the children in the world.  What is more important?

    • KH says:

      10:25am | 28/06/10

      As a parent, you have the money.  You hold all the cards.  If the kid whines, too bad. Im sorry but why is it so hard to say no?  You are the adult and unless your kid has a job and can pay for it themselves, you get the final say.  I suspect for some people it is just easier to give in - sadly, in today’s world, people are always looking for someone else to blame for their problems.  Take some responsibility for your actions - McDonalds can advertise all they want, but they can’t make you go through the doors - that is your choice.

    • Pete says:

      11:03pm | 28/06/10

      KH, that has to be the smartest thing I’ve read for ages!

    • NEFFA says:

      01:06pm | 28/06/10

      The problem is the somewhere along the McDonalds went from being a treat to being a meal.
      McDonalds is not food and should be labelled accordingly.
      When i was a kid we had Maccas once or twice a year. Kids these days its once or twice a week.

    • Lily says:

      03:17pm | 28/06/10

      My kids like happy meals, and I am not ashamed to say it.  The husband and I also enjoy a maccas meal every now and then. None of us are obese.  As parents we take full responsibility for our choices - if we buy McDonalds for our family to eat, that is our choice and we don’t blame the company or the advertising for “making” us do it.

    • Mick says:

      05:14pm | 28/06/10

      Im sure McD’s private response is, “be our guest we have 20 high priced lawyers with nothing better to do then to crush your little lawsuit”.  Got to love the no blame attaches society. It’s not MY fault ,its got to be the big rich faceless company’s fault, they made me do it!!!! Harden the heck up and tell your little deamon spawn no. Yeah theyll whinge but theyll get over it. No I dont have kids, by choice.

    • mum of three says:

      05:38pm | 28/06/10

      I have a few kids under 5 and they think McDonalds is the dude with the farm.  I have been fortunate enough to never be caught in the tractor-beam drive through or kidnapped into one of their establishments.  Which is great, because it is apparently saving me a fortune in lawyers fees. grin

    • James Hash Brown says:

      05:44pm | 28/06/10

      took the kids to maccas last saturday morning for hash browns and a play on the covered play equipment. they loved it and I was happy reading the papers. Then we ran around the park for two hours. the people suing are probably the morons who go to maccas every day and do no exercise in between

    • bigbang says:

      06:36pm | 28/06/10

      I’ve heard a story of how kids were lured into an amazing place where people could fly and animals could talk. Where after a couple of hours, everyone could tuck into cakes and biscuits but if you did something bad you would burn in hell with your flesh torn from your bones by a horned beast who carried a pitchfork. It was called sunday school. Let your kids have a happy meal once or twice a year. It’s far more humane.

    • SkepDad says:

      09:04pm | 28/06/10

      HTFU and learn to say no.  Once in a while, say yes.

      That wasn’t hard, was it?

    • DJ says:

      01:02pm | 29/06/10

      I don’t see a problem with it as long as it’s not every day, We usually only have Maccas when they have their charity nights where the money goes towards Ronald McDonald House.

    • Sara says:

      01:55pm | 27/07/10

      I think we’ve got to worry about how much we try to turn the world into a ‘nanny-state’. I appreciate that companies like McDonald’s have incredibly targeted marketing practices but honestly, at the end of the day, the parent needs to say ‘no’ and ensure that Maccas is an occasional treat instead. Removing the toy is not actually going to stop children from nagging for fast food and to be honest, I always thought it was a good bonus that when you do the occasional treat at Maccas, your child also gets a little toy which adds to the experience.
      I had Maccas as a very rare and much loved treat as a child but otherwise lived a very healthy and active life. I don’t even like Maccas any more - thank god for a mother with the strength to be a real parent! What’s next? Banning M&Ms; because they are represented by cartoon characters?
      Seriously!

    • Anna says:

      09:30am | 09/08/10

      I have worked at McDonald’s for two years here in Australia.
      I’ve seen a lot of children throw tantrums when they’re not allowed what they want in a happy meal.
      We have healthy alternatives to the happy meal and I see that those parents who are in control of their children say no to fizzy drinks and whatnot.
      A lot of parents get what they want for themselves and just buy the toy for the child seperately. The kids just seem to want the toy, not the happy meal itself.

 

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