Just minutes before the bombshell upset on last night’s Australia’s Top Model, Elle MacPherson sent a special video message to the three finalists.

In all the chaos I can’t remember exactly what she said but it was a sisterly little missive along the lines of, “Be true to yourself”.

Perhaps it was ringing in Sarah Murdoch’s ears, for clearly something was, when she mistakenly announced the wrong winner and had to do an embarrassing volto face in front of a live audience.

For amidst all the artifice – the hair extensions, the false eyelashes and Charlotte Dawson’s ridiculously rigid face, Sarah’s genuine mortification gave her shell-shocked protégés their first lesson in what it means to be true to yourself in an industry that is built on transforming you into something else.

As executive producer as well as presenter Sarah could have made a split-second call to let the error proceed and put out a statement after the show blaming a technical error.

But instead she let the full horror play out on her face as she realized that she had told 19-year-old Kelsey Martinovich that she was Australia’s Next Top Model when actually it was 18-year-old Amanda Ware that had won.

It wasn’t just a split-second error. Oh no. This was reality television at its most real. Kelsey, the shortest of the three finalists, had given a full thank you speech. She’d hugged Amanda. She’d hugged Sarah. In fact she was virtually driving off in her Ford Fiesta to jump on the plane to New York when the camera panned to her elated parents and then back to Sarah.

Now Sarah knows how to do pretence. She built a career on smiling through mid-winter swimsuit shoots, balancing on 10cm heels and making a pair of underpants and a cape look like the most natural things in the world to wear for a stroll over Brooklyn Bridge.

But last night she was Sarah the mentor not Sarah the model. Her blunder was compelling viewing – the sort of thing that makes you never, ever want to be on television. Yet as Sarah clasped her perfect charcoal-painted nails over her open mouth, and backtracked in front of the stunned live audience, she taught those girls more in two minutes than any glamorous photo shoot about how to retain their integrity in the most brittle and disingenuous of professions.

“Oh my God, I don’t know what to say right now,” she said.  “I’m feeling a bit sick about this. No. I’m so sorry about this. Oh my God. I don’t know what to say. This was a complete accident. It’s Amanda, I’m so sorry. It was fed to me wrong. Oh God. This is what happens when you have live TV folks. This is insane, insane, insane, insane …”

Considering the tears this show has produced, Kelsey exhibited remarkable maturity, comforting Sarah and telling her it was “an honest mistake”. Amanda? Undoubtedly beautiful but unbecomingly smug.

As you’d expect Twitter went into overdrive after the show. “The election, the AFL, Australia’s New Top Model – it’s official, we are an indecisive country,” quipped one viewer.

“Oh..my..god..mega cringeworthy live TV stuff up from Australia!!!!!”, “ tweeted another.

Within the hour Foxtel’s publicity machine had kicked in, apologising to Kelsey and promising her $25,000 plus a trip to New York. In effect, Australia got its top model and its next top model.

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75 comments

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    • Brad says:

      07:27am | 29/09/10

      The cynic in me would say this is one greart PR stunt on behalf of Foxtel and Harpers Bazaar…

    • Gabrielle says:

      08:11am | 29/09/10

      Considering Harpers doesn’t want either of them on the cover, I’d say you’re right…need some extra promotion to ensure they don’t lose too many sales.

    • Emma says:

      08:39am | 29/09/10

      Harpers bazar did want Kelsy, I wanted Kelsy. I am disappointed Amanda did not deserve it, she had a nasty smug attitude. They should have kept the first desicion. I won’t be watching again though, I am sick of them picking the wrong girl.

    • Kimberley says:

      09:05am | 29/09/10

      Gabrielle, Harper’s did not say they don’t want either on the cover. They picked Kelsey for that PARTICULAR cover and they loved her but they all agreed Amanda was internationally and nationally the best choice. The lady from Harper’s chose Kelsey!

    • Regina says:

      09:12am | 29/09/10

      Uhhh Gabrielle, did you watch the show??

      Harpers wanted Kelsey on the cover.

    • Gabrielle says:

      09:51am | 29/09/10

      Yes, a lovely sentiment from her. Might pay to be more widely read as opposed to only watching the commentary from the editorial team.

    • acker says:

      11:08am | 29/09/10

      Totally agree Brad ..I notice that Foxtel as well as this media sight and Sky News which are all running hard with this story, are all owned by Sarah Murdoch’s father in law Rupert—-> tacky cross promotion of Murdoch brands at it’s worst.

    • Andrew says:

      04:18pm | 29/09/10

      Emma, the whole point was that the public voted on this, they didn’t ‘pick the wrong girl’ the viewers did.

    • nicole savage says:

      10:16am | 30/09/10

      The whole thing was very unprofessional, what were the crew,  producer and the ear piece person doing?? why didn’t they cut to a quick break , so they could give Sarah a better sentence to say for the mistake….you can only begin to wonder was it only a stunt!

    • Cynic says:

      08:05am | 29/09/10

      “Live TV - there’s nowhere to hide” or publicity stunt?

    • Robbie says:

      08:16am | 29/09/10

      The real runner-up handled that so graciously. I think she deserves to be compensated. Good luck to her.

    • Michelle Hazeleger says:

      08:54am | 29/09/10

      I agree! Kelsey seemed to show her true colours of graciousness, I’ll bet she nails a huge contract as well.

    • Lillypilly says:

      09:08am | 29/09/10

      They have compensated her. Foxtel awarded her a $25000 cash prize and all expenses paid trip to NY. I’d say Priscilla’s will have already snapped her up as well.

    • hot tub political machine says:

      09:41pm | 29/09/10

      Yeah never watched the show but the graciousness of the girl who had it and then didn’t was exemplary.

    • Kate says:

      08:23am | 29/09/10

      Not many people watched that show and finale anyway so doesn’t really matter.

    • Cat says:

      08:42am | 29/09/10

      HA! Are you kidding?!?!?! Maybe you’re not in the demographic they’re targeting but it is HUGE for 10-25year old women. Plus with the amount of publicity Foxtel was throwing at the show, I wouldn’t be suprised if it out-rated the Glee finale.

    • bella starkey says:

      09:10am | 29/09/10

      So… 8 people will be watching then?

    • KH says:

      10:37am | 29/09/10

      @Cat - age 10 is not a woman!  But it is the demographic most interested I suspect….......no one I know even heard about this until it was on the new sites!  More to the point, no one I know cares…........they looked kind of the same to me….........

    • Ian says:

      08:25am | 29/09/10

      It’s an easy mistake to make.  They all look so similar

    • Liberace. says:

      08:26am | 29/09/10

      They’ll get all their money back dahling by selling the clip to “The Worlds Funniest.”

    • Martin says:

      08:27am | 29/09/10

      I am sorry for Sarah, the mistake was hard to take especially on a live TV show.

    • Rachael says:

      11:55am | 29/09/10

      I agree, I thought she handled the situation really well and both girls were really gracious about it. I don’t think this was a publicity stunt, I think it was a genuine error.

    • Gabrielle says:

      08:27am | 29/09/10

      Apologies..apparently harpers didn’t want Kelsey on the cover, so is it a coincidence it was changed to Amanda and so dramatic to cover and of course, increase sales with the PR stunt?

    • Barney says:

      08:51am | 29/09/10

      Where did you get that from Gabrielle? Claudia was pretty much saying she was disappointed if they couldn’t run the Kelsey cover.

    • Gabrielle says:

      09:34am | 29/09/10

      Was a nice sentiment from her…shall we start by asking around the harpers office?

    • Kimberley says:

      09:40am | 29/09/10

      Again Gabrielle - do you have any idea what you’re saying?! Harpers DID want Kelsey on the cover. You’re just repeating your above comment really with the same wrong information.

    • Jasmine says:

      08:29am | 29/09/10

      Sarah “taught those girls more in two minutes than any glamorous photo shoot about how to retain their integrity in the most brittle and disingenuous of professions”.
      Gawd, stop the fawning.

    • Deborah Macpherson says:

      12:21pm | 29/09/10

      No Way ! Glee is a far better show about real talent not just good looks and height and pouts the show is so boring shallow and bitchy!
      Gleek forever !

    • Kimberley says:

      08:39am | 29/09/10

      Amanda was not smug. It was a rollercoaster for her too, she did not throw it in Kelsey’s face. If anything I felt really sorry for her, because while of course we all felt sorry for Kelsey, poor girl that was awful. Amanda never got the big announcement she was hoping for, even when Sarah said her name it was with her hand over her mouth in shame. She missed a big moment and was left having to be excited for herself.

    • Pat says:

      08:39am | 29/09/10

      Sarah Murdoch has no need to pull any stunt nor is she the type of person to even contemplate such a stunt.
      She is a classy honest woman. She made a mistake and rectified it even though it was a huge embarrassment to her.
      The young model, Kelsey, boy oh boy did she exhibit class and forgiveness. I hope my children can deal with such shock and disappointment with the same grace.
      She and her parents, after the initial disappointment should be immensely proud.  She has the attitude and character to go very far in life. Many of us could learn from her.

    • R says:

      09:20am | 29/09/10

      I agree Pat.

      To see such maturity, poise and grace from a 19-yr old girl was refreshing. She was never nasty or spiteful and kept a smile the whole time.
      Bravo Kelsey.

    • ibast says:

      08:39am | 29/09/10

      Hopefully people will start to get sick of being blatantly manipulated by reality TV.

    • Bella says:

      08:40am | 29/09/10

      no they actuyally liked kelseys harpers cover better, this coming from the actual magazine.. although i dont think amanda nor kelsey should have won. SOPHIE should have been announced the REAL winner!

    • kimmy says:

      09:02am | 29/09/10

      Sophie was never good enough. She isn’t pretty enough and couldn’t cut it overseas. They’ve made mistakes over and over again chosing girls who aren’t international model material and don’t book jobs. Sophie would have been another mistake.

    • kimmy says:

      09:02am | 29/09/10

      Sophie was never good enough. She isn’t pretty enough and couldn’t cut it overseas. They’ve made mistakes over and over again chosing girls who aren’t international model material and don’t book jobs. Sophie would have been another mistake.

    • Bella says:

      10:04am | 29/09/10

      well i guess we will just see who is right or wrong with time.. but i have no doubt in my mind that amanda will just be forgotten tomorrow as kelsey has already stolen all her limelight..

      Sophie will be more successful than all of them. she has the look.

    • Jeremy says:

      08:42am | 29/09/10

      What are you people on about, Harpers Bizzar said that night to Kelseys cover “I’d be a real shame if we cannot publish this cover” did you people even watch the show?

      Anyways, Kelsey has walked away with 25k, an all expenses paid trip to New York and no doubt a helping hand to get into the industry over there. Plus what she won during the competition and Harpers Bizzar and Alex Perry will pick her up for something.

    • "Jodhi Mears" says:

      08:46am | 29/09/10

      See! I was right!

    • marc says:

      08:47am | 29/09/10

      People are remarkably sympathetic to Sarah Murdoch—indeed her mortification seems more important than the contestants. HMMM ... wonder if this has anything to do with the family business???

    • Lithy says:

      08:50am | 29/09/10

      If you watched the show, the editor from Harpers was saying that she liked the Kelsey cover the most and it would be a real shame if they couldn’t run it.

    • James says:

      08:53am | 29/09/10

      What a crock of ****! Sarah Murdoch is the worst actor in history and couldn’t even pull off that contrived ending without looking like an idiot.

      Anyone who believes that was a genuine mistake needs their head read, honestly what a ridiculous farce.

    • Pedro says:

      05:26pm | 29/09/10

      Absolutely….well spotted James all these lovlies have been well and truly sucked in….haha

    • Stanley says:

      08:55am | 29/09/10

      ‘It was a Stunt’ Pure and simple, Fox and Harpers have got the desired result some free publicity for something most people have not heard about or care that much even people in the industry have said how lackluster this latest Australia’s Top Model series has been.

    • Cathy says:

      09:05am | 29/09/10

      Stanley, are you even IN the industry to comment about the quality of Top Model this season? I am, and the standard of girls this season is far and away above last seasons.

      In fact you’ll find that you are wrong and that at least the top five girls will have long careers in the industry. I know that a number of the girls have already been picked up by agencies across Australia and have walked in shows and shot campaigns for big names (e.g. Alex Perry) already.

      And all you nay sayers of reality TV can leave your comments to yourselves. This is a huge opportunity for these girls to get exposure and to learn how to get their careers off the ground. Modelling is a fine career, if that’s what you wish to do. You can’t exactly go to uni to learn the life skills you need to survive in the fashion world - this reality show is the next best thing.

    • Liberace says:

      09:07am | 29/09/10

      Oh pulleeese Stanley , even from my exalted position up here I wouldn’t tarnish my glorious image by pretending to make a mistake like the poor Sarah did. I blame it all on insufficient sequins.

    • Are you serious? says:

      09:04am | 29/09/10

      100% complete and utter publicity stunt. It’s frightening what some people will believe or choose to believe.

    • Darren says:

      09:08am | 29/09/10

      Sarah was properly wondering if her husband was going to be outed like David Campbell

    • salo says:

      09:11am | 29/09/10

      Easy mistake to make. The two contestants look like clones without much in the looks or personality departments to distinguish them.

    • Christine says:

      09:27am | 29/09/10

      Did you even watch the freaking series? don’t comment if you don’t know what you’re talking about.

    • Jason says:

      09:38am | 29/09/10

      Err - they are not only completely different in facial structure, skin tone and hair, but one of them is a good 12 inches taller with a completely different body shape.  Maybe ask your guide dog to describe them again?

    • MK says:

      11:26am | 29/09/10

      12 inches? Jason your guide dog has been telling you porkies

    • Claude Balls. says:

      12:27pm | 29/09/10

      Damn that lying hound, it must be a good six inches then.

    • Bella says:

      12:28pm | 29/09/10

      look i think you all will agree with me when i say that Sophie, should have been on top!

    • Jack says:

      09:11am | 29/09/10

      Am I having a deja vu moment here, or didn’t something like this happen on one of the other “reality” shows or award nights only about a year ago?  Either the entire TV world can’t learn from their mistakes, or someone on ANTM decided it was a great trick and copied it.

    • Chris says:

      09:26am | 29/09/10

      I loved watching the show and I really felt sorry for the three girls,  Amanda, Kelsey and Sarah last night when Sarah was given the wrong feed of the person who had won. Kelsey showed great maturity when she was told a mistake had been made. Poor Amanda didn’t know what to do at the end, (looked like a stunned mullet) one of her catchy lines.
      The way they did the show last night with the voting etc, really smacked of Big Brother, the show has more class then to go down that line. Looking forward to the next one.

    • Liberace says:

      10:00am | 29/09/10

      “I’ll be seeing you in all the old familiar place, that this heart of mine embraces ... all day through…  ”  Goodnight petals, you’re all part of show-biz now and tomorrow is another day.

    • Dan says:

      09:48am | 29/09/10

      Labour/Liberal?
      Saints/Collingwood?
      Kelsey/Amanda?

      Can someone please just give us some closure.

    • Bella says:

      12:31pm | 29/09/10

      Greens,
      Carlton,
      Sophie!

    • Keith hammersmith says:

      09:57am | 29/09/10

      Major publicity stunt if I ever saw one…......

    • Ryan says:

      09:58am | 29/09/10

      Blatant publicity stunt, so glaringly obvious! I bet their ratings are better next season because of it and the stupids they suck in with this BS stunt.

    • Sheedy's Left Foot says:

      10:07am | 29/09/10

      Mistakes happen in life. Some bigger and far more high profile than others.

      Not sure this one warrants ‘compensation’ though. It was just a mistake, it is not as if it will damage the career of the winner/loser so why the need to compensate? It is not as if she asked for it, she was gracious enough to accept an apology.

      I hate this pathetic compensation culture we are building. where the default position for any mistake is cash compensation.

    • DG says:

      11:40am | 29/09/10

      So if she had asked for compensation that would be different. I an imagine no other reason for you to mention it.

      Perhaps this actually sent the right message for a change. The ‘runner up’ copped it on the chin when the correction was made, accepted the apology and stepped aside.

      By your own admission the goodwill gesture of the organisers was not requested nor was it necessary - that’s what makes it a good will gesture.

      I agree that the use of the word compensation was injudicious, however the sentiment of the gesture should not be contaminated nor should one conclude that we have developed a compensation culture.

      Quite the opposite, an unexpected act of kindness in response to a mature reaction from a contestant. Had she thrown a tantrum and demanded some form of compensation I would have agreed entirely. However, what we have here is the exact opposite- no claims or demands, no sense of entitlement only a gracious loser who finds herself with an opportunity.

    • Karyn says:

      11:58am | 29/09/10

      I felt really sorry for the 3 girls but more so Sarah. She honestly looked like she was going to be physically ill. She comes across as pretty honest to me and I think if she had made the mistake herself she would have said she’d read the name incorrectly not said it was fed to her. You can actually see the moment she is told as her mouth opens and she looks ill.

      I picked up on something being wrong when I noticed Amanda’s cover shot was being shown… I was happy to see either of them win - I just didn’t want Sophie to win…her forced smile with a look that will date very quickly. I wonder how long she will keep the short hair??

    • Tony Bee says:

      12:15pm | 29/09/10

      People who are claiming a publicity stunt don’t know what they’re talking about. No one in their right mind would deliberately treat people this way, not even in TV land. If I were in Sarah’s place, I would have ignored the mistake and made it right after the cameras had stopped rolling.

    • Liz Lemon says:

      09:22am | 30/09/10

      Wake up and smell the artifice, Tony Bee. They would and they do. And I do know what I’m talking about, having worked in TV production.

    • Michael says:

      12:22pm | 29/09/10

      LOL.

      Come on, its the only comment anyone can really make about this deeply satisfying moment on Australian TV.

    • tony of potts point says:

      12:39pm | 29/09/10

      A beautifully executed publicity stunt! No slip up unless you are totally naive. I was unaware of the shows existence until I read the news today. The marketing / publicity department of this show are definitely worth their money.

    • DJ says:

      01:01pm | 29/09/10

      How many Nancies does it take to stuff up a TV show? Time to start hiring those with a background in TV production and who have the ability to tell you when you are heading in the wrong direction and doing things wrong, Sarah. Surrounding yourself with adoring but silent nancies will always lead to destruction of the integrity of anything they are involved with.

    • ibast says:

      02:19pm | 29/09/10

      You do get the impression with all the new stations that the techo talent pool has become very shallow.  I like the Drum on 24, for example, but the number of technical blunders I’ve seen make it look really amateurish.

      Still think this was a stunt.

    • Soames says:

      01:12pm | 29/09/10

      Eh?  Sorry, I beg your pardon. One thought one had tuned into a Mad Man episode, (one usually hits the mute button, until a desired and/or acceptable viewing program appears), and on this occasion, upon releasing the full spectrum of the broadcast offering into one’s cave, via the remote control device, one quickly realised this was not a rivetting episode of the aforementioned series, only a pale imitation!  Although, one must hasten to add, the beauty of the actors was evident, more than equal to the American ones, but one felt the need to press the mute button again. One is somewhat disappointed but, one must not dwell on disappointment, as should the creatures of this, well, episode? Good luck to contestants, and all those who partake in that kind of life giving sucour, such a vital part of Australia’s national defence, in terms of the well known modelling strategic and tactical manouvres.

    • Edward James says:

      01:41pm | 29/09/10

      With so much publicity being generated on the back of controversy. I agree with so many others who have commented, the wrong feed was a publicity stunt. I do believe cross media promotion and beat ups are destroying what left of the credibility of bought and paid for media.  Edward James

    • Timothy Caretti says:

      01:44pm | 29/09/10

      Basically it was human error. With the models themselves, Amanda had more potential on the world stage, but Kelsey also has potential but on a smaller scale in comparison to Amanda. Kelsey would do a lot more swimwear and beauty, and Amanda would do high level Haute Couture. It was very close.

    • Kate says:

      03:22pm | 29/09/10

      Whether there was vote-rigging or not, it was obvious from the get-go that they wanted Amanda (Alex Perry made that shamelessly clear) and the papers during the week (and the show) were constantly reminding us to ‘make the right decision’ AKA vote Amanda. Amanda has it made - beautiful, talented and even though she only has one facial expression, Elite model management in LA wanted her. She didn’t NEED to win. But after last year’s final where they picked Tahnee who ended up being ‘too fat for LA’, they didn’t want another ‘maybe’, they needed someone LA ready now. Kelsey needed this win, but it’s all about what looks good now, not what we think. Why bother asking us to vote if they’d already decided? Oh right, the 55c [er text they made. Disgusting Foxtel. Count me out for Series 7.

    • Peter Fitzgerald says:

      03:55pm | 29/09/10

      Race 4 at Balaklava today was won by Next Top Model>

    • Lido says:

      12:29am | 30/09/10

      New York, not LA.
      And honestly, Amanda has the genetics and little understanding of how to use them, whereas Kelsey has it all (except the height) and works her ass off. Few people realise how many girls are working at Kelsey’s own height - mainly because they get listed as being 5’9”, case closed. Poor Kelsey would have been better off had she gone it alone, because these idiots wouldn’t have been declaring her a midget - and at 5’7.5”, she is nowhere near being a midget anyway. Kelsey dominated all the “real client” challenges on the show, except the Bonds challenge, which Amanda won - and Kelsey came second. There is no doubt that each has a fairly even footing career-wise, perhaps in different markets and countries, but both are incredible.

 

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