I can’t remember a time when the decimal point was more popular. Apart from the usual uses in maths, finance and software, we’ve now got things like Web 2.0, PR 2.0 and even Participation 2.0.
I clearly remember the first time I heard the term Web 2.0. I was shocked and confused. “But I’m just doing Web. What the hell is Web 2.0 and how did I miss Web 1.0?” I thought. Likewise when I heard that PR 2.0 was the real deal when I was still fumbling around with plain old PR.
Sometimes I wonder when the 3.0s will arrive and who will decide when they do? And in 10 years, will I be doing PR 8.0?
As decimals are so hot right now, and with this being my first post for The Punch, while we’re in the getting-to-know-you phase I thought I’d make things personal and summarise my life in decimals:
Blogger 1.0: Started in October last year and love it. I have a work blog, a personal blog and there’s a wine blog in the pipe line. I would be a professional blogger if someone paid me.
Career 2.0: Have been in the PR industry for a while but moved focus into new and social media primarily because I’m not that fond of traditional media (…did I just say that out loud?).
Food & Wine Lover 3.0: A lot of research has been done here. Many, many hours spent in the field as they say. I have drunk my way around most of Australia’s wine regions and have eaten my way around most of Sydney’s restaurants.
Thinker 2.0: When I finished high school my UAI was so bad I never told my parents the score. I just said it was best they didn’t know and they agreed. Later I went to university and was awarded the Sir Asher Joel Prize for Public Relations at UTS.
Relationship 3.0: I’m coming up to three years with a nice young man I once hired as an office junior. His last name is Tooth and he has some pretty excellent skills.
Mortgage 1.0: The afore mentioned young man and I are in the first year of owning our own place and I now fully realise the meaning of the words mortgage stress.
Giver 1.0: Yeah, I’ve been stingy. Now, thanks to the social web, I can share, share and over share all the time. So this year I’m sharing and I’m paying it forward as some wanky agency people like to say.
Fitness -1.0: Is it possible to regress the decimal system? I’m a shadow of my former fit self. In the glory days I paddled outrigger canoes around Hamilton Island many times and completed two 42km open ocean outrigger races.
Snowboarder 3.0: Have been at it for 14 years and have travelled the world in search of powder, boarding in places like Japan (Niseko, Hakuba and Nozawa), Canada (Lake Louise and Whistler), and New Zealand (Mt Hutt).
Friend 1.0: I’m not very good at being a friend sometimes; mainly because I suffer from out of sight, out of mind syndrome and I don’t like talking on the phone. I’m trying all the time though.
So that’s my life. I look forward to the continued use, and abuse of our pointy little friend, the decimal.
The photo in this post is by Pieter Baert.
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