For three weeks I have been anxiously waiting for an answer from President Barack Obama. Not to me, unfortunately, but to my old friend Danny Kennedy, who recently met POTUS in the Rose Garden of the White House.

How the White House might look with solar panels / Sungevity

Danny Kennedy is a solar entrepreneur in San Franscisco. His company Sungevity has offered to install a US$108,000, 17.85kW solar PV system on the roof of the White House, which would supply 81% of its electricity needs. The Secret Service can even see a handy photoshopped image of the rig, to check the security implications.

The public campaign behind the solar offer, Solar on the White House, or ‘Globama’ is not merely a smart PR exercise. Danny and other ambitious green capitalists know that the political economy is built not just of steel and dollars but stories and symbols. When we change these things, we change the rules that shape political reality.

Anyone interested in building wind, solar, geothermal, energy efficiency and all the other related industries in Australia should take careful note of President Obama’s Globama decision.

The US clean energy sector is ramping up political pressure in 2010 and I hope that our demoralised, under-ambitious solar and wind companies follow this lead. Green business in America is ambitious and has the ability to sell a vision to both decision makers and Citizens.

Tomorrow’s federal Budget in Australia will almost certainly lack the environmental insight to be economically strategic. It will follow an illogical story about energy and resources. While it might provide some good support to the clean energy sector (either renewables or energy efficiency) it will keep us addicted to fossil fuels for base-load electricity and transport.

The cleantech sector has to take some responsibility for this policy failure. Where are the symbols that inspire and educate?

Clean energy businesses have not learned how to cooperate effectively with each other and the climate movement to explain the vision. The public does not understand the clean energy story, that renewables can provide base-load electricity.

It is important that the positive story for the public is accompanied by a negative one for the Government and Opposition. Every Budget that delays action on the switch from fossil fuels to clean energy, costs us prosperity, jobs and national security. This fact must be turned into political pain for Prime Minister Rudd and Opposition Leader Abbot, particularly now they are running so closely in the polls.

If the clean energy sector and the green movement shown better leadership and cooperated well, they would have the means to advertise and advocate powerfully. They should demonstrate that clean energy and clean industry are the ‘New Resource’ sector, waiting to replace fossil fuels, which are part of the old resource sector.

The mining industry is spending millions of dollars in advertising and PR to defeat the new super profits tax. Former Minerals Industry head David Buckingham debunked the industry ‘hysteria’ yesterday, but most Australians will still believe that the old resource sector holds up half the economic sky.

We all have an interest in ensuring that the new resource economy triumphs, because the old resource economy is killing the Earth and because nonrenewable resources are, by definition, running out.

Some experts are saying that Peak Oil came in 2008 and this was the price trigger which set off the GFC. Even fewer people realise that Peak Coal is also coming, perhaps as soon as 2015.

As coal and oil become more scarce and expensive, this will drag the global economy into the mud, unless we have renewable energy industries in place.

We need a Budget that brings in an interim tax on carbon, as recommended by Professor Ross Garnaut, championed by Senator Christine Milne and supported by 72% of Australians. We then need specific industry policies for clean energy sectors such as PV, so they can grow from domestic to industrial scale, reliably and sustainably.

The Federal Budget is the opportunity for the political economy to give symbolic and financial reinforcement to the New Resource sector. If this Budget fails us, at least there is the hope that Globama will prevail in the United States. A solar White House would give us all a potent symbol of a new power rising, not a moment too soon.

Most commented

12 comments

Show oldest | newest first

    • TC says:

      01:25pm | 10/05/10

      Havent we had enough “symbolism”?

      How about having symbolism come in after successful implementation?

      That there is no cooperation in clean energy and that there is really no such thing as the “clean energy sector” or a “renewable resource economy” is the point and indicates why a vote for the Greens is a wasted vote.

      How about putting solar panels on the White House because they work and can be installed at the right price and because it makes sound sense?

      How about not demanding money (taxes) until you have a product and service that is sustainably competitive? Symbolism is rubbish.
      The only new tax should be on symbolism masquerading as action to reduce the hot air

    • Dan Cass says:

      02:50pm | 10/05/10

      Read the links and digest the information, “TC”. Then you can come back and post something constructive.

    • TC says:

      03:30pm | 10/05/10

      That’s very patronising of you “Dan”.

      Firstly; I looked at the links and didnt like the sources. You think sourcing yourself adds credibility or detracts from it?
      Secondly; I’ll comment where, when, and as frequently as I see fit sport.

      I repeat. Havent we had enough “symbolism”?

      Frankly, I see the removal of symbolism as the first step in doing something constructive. Ever more so in these days of spin and political posturing. You however see it as the first.

      The first step to success is not a handout mate

    • Adam MacLeod says:

      03:37pm | 10/05/10

      How is a vote for the Greens a wasted vote?  You still get to preference the major party would prefer to have in power.  At the same time it helps the Greens to build and improve, while sending a message to the government (of whatever flavour) that there is a large number of Australian’s who are concerned about the welfare of our environment.

      With regards to the article, the answer has always been, and will always be, a small Carbon Tax to provide incentives and funding for adoption of green technology.  Instead (unfortunately) Labor served up the ETS which is a dog’s breakfast.

    • pete m says:

      03:55pm | 10/05/10

      Dan wants you to post something constructive - namely just parrot his guiding philsophy.

      Dan, I as a taxpayer don’t want to pay for your symbolism.  I don’t want to pay for your financial reinforcement.  That’s my choice, and while we live in a democracy, if the majority agrees, you’ll just have to lump it.

      Don’t worry - your Labor mates are driving up electricity prices so fast it will not be long before even solar panels are affordable.

    • TC says:

      04:26pm | 10/05/10

      You’re probably right about the preferencing Adam but I just cant see a reason to vote for a mob who have no teeth. They’ve had plenty of time to build and improve with no tangible result from my perspective. I cant see any constructyive contribution to government from the Greens. They did block the ETS which was good but its hardly a contribution and everything else seems to equate to tax.

      To my mind any solutions must be able stand on their own and compete. Handicapping the competition through tax wont do it, subsidies wont do it and both are essentially an admission of failure and have unintended consequences.
      Im not convinced that green technology needs incentives and subsidies. If the benefits are real then they should be enough to convert consumers without government market manipulation. I am however convinced that handing out tax money is terribly inefficient for both the public and the new technology unless it is done very carefully. Unfortunately the current government does not understand “carefully”.

      I would like to say Im a swinging voter but Im not today

    • Adam MacLeod says:

      01:59pm | 11/05/10

      Fair enough TC. 

      Still, I reckon there’s some mileage in the Carbon Tax idea. Check it out…. Much less overheads than an ETS, it doesn’t disadvantage Australian industries, but it does create a revenue stream for green R&D leading to more jobs.  Most people wouldn’t even notice the cost increase for power.

    • james says:

      06:53pm | 10/05/10

      climate change is not real, please go away and take your inefficient electricity production with you.

    • Dan Cass says:

      10:39pm | 10/05/10

      ?

    • kuke says:

      09:36pm | 10/05/10

      The anti-climate change crowd will tea-bag every uneducated Bruce that a tax is a bad thing - and it’ll work partly because Labor’s spent like Imelda Marcos and partly because they forget how hospitals, power stations and the police are all paid for.

      Of course, pollution’s not a worry, they’ll die of cancer before their kids die of wild weather and someone will be left wondering how to pay for the mitigation. `

    • feral sparrowhawk says:

      10:15pm | 10/05/10

      I wonder whether those who object to subsidies for renewable energy and demand it “stand on its own” feel the same way about the massive subsidies both coal and nuclear have had for decades. As just one example, compare the enormous amount the government pours into coal research through the various CRCs with the trivial amount it gives to renewable technologies.

    • Dan Cass says:

      02:40pm | 13/05/10

      Thanks @Adam MacLeod - yes a carbon tax should be the foundation policy for climate change. The sooner the Government starts negotiations, the better. I note that the US climate legislation also includes a carbon tariff on exports from countries without a carbon price - such as Australia. This is the way to get around all the complaining from the export industries.

      Yes @feral sparrowhawk you are right that the old resource economy is held up with subsidies but now they cry foul when the new energy economy tries to get its share.

 

Facebook Recommendations

Read all about it

Punch live

Up to the minute Twitter chatter

David Penberthy

That was pretty much the best thing I have ever seen #crowwwwwwwwws

Anthony Sharwood

MT @RaidersCanberra "Congrats to Blake Ferguson on his selection for NSW. LIKE to show your support!" Um guys, you can't "like" a Tweet

Paul Colgan

@stilgherrian said Australia

Paul Colgan

RT @TheEconomist: Google is coming under intense scrutiny from regulators http://t.co/4bfvNp5oyEhttp://t.co/NLV9yRSIKr

Recent posts

The latest and greatest

The Punch is moving house

The Punch is moving house

Good morning Punchers. After four years of excellent fun and great conversation, this is the final post…

Will Pope Francis have the vision to tackle this?

Will Pope Francis have the vision to tackle this?

I have had some close calls, one that involved what looked to me like an AK47 pointed my way, followed…

Advocating risk management is not “victim blaming”

Advocating risk management is not “victim blaming”

In a world in which there are still people who subscribe to the vile notion that certain victims of sexual…

Nosebleed Section

choice ringside rantings

From: Hasbro, go straight to gaol, do not pass go

Tim says:

They should update other things in the game too. Instead of a get out of jail free card, they should have a Dodgy Lawyer card that not only gets you out of jail straight away but also gives you a fat payout in compensation for daring to arrest you in the first place. Instead of getting a hotel when you… [read more]

From: A guide to summer festivals especially if you wouldn’t go

Kel says:

If you want a festival for older people or for families alike, get amongst the respectable punters at Bluesfest. A truly amazing festival experience to be had of ALL AGES. And all the young "festivalgoers" usually write themselves off on the first night, only to never hear from them again the rest of… [read more]

Gentle jabs to the ribs

Superman needs saving

Superman needs saving

Can somebody please save Superman? He seems to be going through a bit of a crisis. Eighteen months ago,… Read more

28 comments

Newsletter

Read all about it

Sign up to the free News.com.au newsletter