Krushing independent purchasing decisions
Everyone’s favourite chicken shop (for anyone born after 1992, KFC stands for Kentucky Fried Chicken) has, very surprisingly, branched out into smoothie production.
Obviously, there was a gap in the smoothie market and fried chicken, hot chips and a banana smoothie, or “krusher,” a KFC coined term, really is a winning combo.
Lick it, bite it, taste it, suck it, the hot guys and girls from the sleek TV adverts licking the “real bitz,” off their hands and fingers encourage us to buy, buy, buy.
KFC Krushers are “full of real bitz,” apparently. And great to chuck at a hot chick in short shorts with a swinging baseball bat, if you take advertising seriously.
Matt Preston was probably unavailable on the day of filming, but Colonel Sanders was licking his fingers long before he hit our screens.
In a blatant assault on the English language, Krushers come in a “Kookies and Kream” flavour. There is also a Karamel Krunch Krusher, I kid you not. But the kids are loving it (pardon the fast-food pun.) I also heard they were planning to introduce Zinger thick shakes. Okay, now I am kidding.
According to a recent article in The Australian, KFC will spend more than $35 million on its biggest menu change in over 10 years, and potentially millions more advertising it.
These new, “healthy”, options have little to do with KFC’s concern for our waistlines, and a lot to do with dollar signs.
The youth market has an enviable disposable income to spend on just about anything they please, and apparently the youth of today really fancy smoothies. I mean Krushers. Sorry. When I was a kid, we just drank water.
When McDonalds recently dominated the annual children’s food marketing Fame and Shame Awards, I was surprised that KFC earned no mention for their Krushers marketing campaign.
Although McDonalds did put up tough competition, eventually named the “worst irresponsible creator of food promotions” in three out of four categories, surely KFC’s blatant repackaging of fruit inspired ingredients into a nutritionally void substance should have earned a kick in the pants by the 200+ members of the Parents Jury, an online network of parents so obsessed by what goes into their children’s mouths they have annual awards to wag their fingers at fast food outlets for their marketing propaganda towards children.
These Krushers are not just smoothies (so, like, last year), they are a premium product directed at a premium audience, and fast food brands have very clever marketing departments.
KFC’s advertising directed towards adults promotes healthy eating, and their advertising towards children and teenagers promotes sexy, sugary and fried. It makes perfect sense to me.
We can’t deny that youth spending power is a big business. So if you order a KFC Krusher and you don’t like it, don’t blame KFC, blame yourself for being susceptible to sneaking marketing techniques.
And if you order a KFC Krusher and you do like it… shouldn’t you be in school right now?
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