Apple released its newest incarnation of music management software last week, and unsurprisingly dubbed it ‘iTunes 10’. Flaunted amongst the new features is something called ‘Ping’, the ability to sign up and follow friends and strangers alike through iTunes, communicate your music tastes and discuss artists.

Apple claims it to be a way to ‘get to know your music by getting to know your friends’. After a cursory examination I went to Twitter and typed ‘WTF #Apple #iTunes #Ping’, laying out my initial superficial assessment bare for the world to see.

In centuries to come, ‘digital archaeologists’ may need a Rosetta Stone of some sorts to decipher what I said. Indeed, many of you reading this may wonder WTF I was tweeting about, so let me explain my standpoint in a way that 140 characters wouldn’t allow.

While I appreciate the shiny wonders that Apple offers to the world, were we really in the need of a new way to socially interact with each other? In a world inundated by Twitter, Facebook, Yammer, Bebo, FriendFeed, MySpace, or any other number of options that may be used indirectly for social networking (such as Flickr, Digg, or Reddit) was the world waiting on tenterhooks for Apple to come along and unleash its contribution?

As it currently stands I use two Twitter accounts (one for work, one for play) and maintain a Facebook page (for the benefit of my interstate parents, who unfortunately discovered it). And that’s keeping it ‘low key’ in the circles I run – a colleague is up to six Twitter accounts, for example.

There are many out there who use more, to the point where they unintentionally rely on social media to maintain friendships and relationships. In some cases there’s much to be said for taking it ‘old school’, and picking up a phone to get ‘status updates’. An entire movement has built up in the world based around the concept of ‘slow’, and taking back the traditional ways of communication, amongst other things.

But even for those amongst us who wish to but can’t keep up with all the social media in their lives, new time saving tools exist or are under development, to help pull all these social strings together. Upcoming sites such as Diaspora (‘the privacy aware, personally controlled, do-it-all, open source network’ which mostly seems to exist to stick it to Facebook creator Mark Zuckenberg) and handy iPad app Flipboard (which pulls together social media links and updates into a stylish magazine layout) may be such a boon that they give us back the time that we had before this explosion of being ‘social’.

Some social media is undoubtedly good. It’s opened communication channels, helped business, and yes, even helped people socialise. There’s even been cases where it can save lives. So while all these methods of social communication have made the world a smaller place, ask yourself this– is there a limit to the number of ways you can read what someone had for breakfast?

Read more of Matt Smith at The End of the Spectrum.

Don’t miss: Get The Punch in your inbox every day

Get The Punch on Facebook

4 comments

Show oldest | newest first

    • Darryl says:

      11:03am | 13/09/10

      Social media networks are all good and well but they have their limits. Yeah, there are plenty who have too much of their life within them, to the point where they don’t seem to escape them long enough to see the people they are trying to keep in touch with, which is just plain wrong.
      For me? You can’t substitute the big hug, smile and pat on the back I give and get when I see my mates each and every time. I look forward to that, not the updates on a page.
      But if the day comes where I tweet/facebook on my breakfast choice, please shoot me raspberry

    • Dave Sag says:

      01:35pm | 13/09/10

      Saying that status updates (via whatever channel) are about what people had for breakfast is about as up-to-date as saying all mobile phone users are yuppie stock-brokers.  One does not use twitter and facebook the same way, nor will people use Ping like they use Buzz, or twitter, or chitter or friendface or whatever.  Expect the social networking industry to blossom as standards like oAuth etc make it easy to interoperate between networks.

      I hold a lot of hope for the Diaspora project (going live this week) but will naturally not be abandoning facebook in a hurry.  It’s just another web page after all.

      Many people look at things like twitter and facebook as somehow rivals, but they serve entirely different needs.  But then I guess I still meet people who say “Oh no I won’t use Firefox because I use IE/Safari/whatever, not stopping for a second to consider that a browser is just another app, you can run both if you like.  I personally run FF, Safari and Chrome - crazy eh.”

      I’m filing this story under “kids these days” and “fear of the future”

      ps: this morning I had an apple, two cups of coffee and a few bites of last night’s leftovers for breakfast. It was delicious.

    • Jess says:

      01:53pm | 13/09/10

      6 Twitter accounts?!! Phew…

      I think people have too much time on their hands these days… either that or we have far more mental health problems then we realise if people have to feel this connected in order to feel needed and wanted.

    • Ricky says:

      03:33pm | 13/09/10

      You know what they say.‘the more “friends” you have on facebook, the less friends you have in real life’.Pretty accurate observation i would say.

 

Facebook Recommendations

Read all about it

Punch live

Up to the minute Twitter chatter

Anthony Sharwood

Dementor doing a good job for sweden #sbseurovision

Anthony Sharwood

Ukraine song pinches chord progression from The Verve's Bittersweet Symphony. Fo real #sbseurovision

Anthony Sharwood

RT @GerardDaffy: @antsharwood all the talk over there is the grannies will win.they entered to get a church built,feelgood story

Anthony Sharwood

These peole insult my grandmothjer, who was born in minsk, belarus #sbseurovision

Recent posts

The latest and greatest

We don’t deserve this huge, exciting scientific project

We don’t deserve this huge, exciting scientific project

I’d like to be able to say that sharing the world’s largest radio telescope with South Africa…

Mining money talks the loudest in Australian politics

Mining money talks the loudest in Australian politics

When North Queensland Liberal MP George Christensen got the idea of launching a new political organisation…

Please enter your password

Please enter your password

Help! I’ve succumbed to a crippling modern illness that can strike at any moment. Symptoms include:…

Nosebleed Section

choice ringside rantings

From: They must pay for one’s bitter disappointments

Michael S says:

"A teacher at Geelong Grammar had criticised her for using words that were too long, which had left her confused and had made her doubt her ability to write essays. She became ''quite distressed'' when her English marks began to fall." I can sympathise. My scholastic mentors conveyed to me a causal relationship… [read more]

From: Welfare for breeders is a bonus for everyone

Change Up! says:

I have no problem paying my taxes. As a single, childless person on a very decent income, I can afford it and not have my life severely altered. Plus I understand that my taxes paying for things like schools, childcare and infrastructure is ultimately a good thing. A better community is better for me… [read more]

Gentle jabs to the ribs

They must pay for one’s bitter disappointments

They must pay for one’s bitter disappointments

A private school girl’s family is sueing her elite, extremely expensive private school for not… Read more

243 comments

Newsletter

Read all about it

Sign up to the free daily Punch newsletter