Having won its long battle against evil smokers, the Australian Medical Association now wants to implement graphic Quit-style advertisements for fat people showing diseased organs and larger lads drinking litres of liquefied lard before keeling over to die.

This is the thin end of a fat wedge.
Unless they’ve been living under a plus-sized rock, every last big boned person is already well aware of the dramatic social and health implications of being overweight.
Every magazine and newspaper has been singing that song for the past three decades and you can’t turn on a television these days without being assaulted by an expert “dietician” or “nutritionist” giving conflicting advice on the best way to get thin. Drink water. Eat celery. Only eat fruit before five and raw vegetables on weekends. And so on.
Has the AMA really thought this through? Do they think the best way to motivate tubbier people to lose weight is to make them feel miserable and depressed? One of the major reasons people eat too much is because of poor self esteem and negative body image – which is hardly going to be improved by shouting “fatty’s going to die!” during each ad break.
In any case, I have my suspicions that whole so-called “obesity epidemic” is at the very least overstated - if not a big fat beat-up.
According to breathless newspaper reports 60 per cent of Australian men, 45 per cent of women and one in four children are overweight or obese. But that’s only if you classify them according to their BMI or “Big Mac Index” (some doctors call it a “Body Mass Index”)
However, BMI is about as useful a method of determining a given person’s body fat as phrenology (measuring the skull) is at determining brain power. By curious coincidence BMI was invented in the early 1800s, when phrenology was at the height of its pseudo-scientific popularity.
BMI doesn’t actually measure body fat, it just takes a wild stab in the dark at estimating it. It’s your weight in kilograms, divided by your height in metres squared. Then you close your eyes and multiply it by the number you first thought of.
A BMI of 20-25 is “normal, 25-30 is “overweight” and 30 plus is “obese”.
According to these classifications, when Arnold Schwarzenegger starred in The Terminator he was obese. Half the current AFL players are too. That’s because BMI doesn’t distinguish between muscle and fat, which means it significantly overestimates how lard-laden the population is. (Conversely, it also underestimates the body fat of people from Asian countries who apparently stack more flab on seemingly thin frames).
The unsophisticated formula also becomes less and less reliable the taller someone is, meaning that lean and not even particularly well-built people over six foot are frequently classified as overweight or obese. (But I’m not bitter about my ranking as overweight. Not at all. Not me.)
Now I’m not arguing that junk food is healthy – it isn’t - or that being morbidly obese isn’t going to shorten your life.
But the idea that the majority of the adult population in Australia are either overweight or obese and are subsequently dying years earlier doesn’t pass the smell test. If it’s true, then why is average life expectancy increasing every year? And if we’re the fattest nation on earth - as has been claimed - why is our life expectancy among the highest of all nations?
According to the stats, in the general population higher mortality rates aren’t particularly apparent until beyond a BMI of 35. And older people classified as “overweight” actually live significantly longer than senior citizens classified as “normal”.
There’s a growing (I hesitate to call it an “obese”) - body of evidence showing that it’s physical inactivity, rather than BMI, that’s the major culprit in poor health. A review of studies that purport to show a relationship between BMI and increased mortality found that by and large they had not been controlled for the amount of physical activity undertaken by various participants.
Study after study in recent years has shown the protective effects of physical fitness - independent of the amount of body fat - against a range of ailments like high blood pressure, heart disease, type 2 diabetes, breast and colon cancer.
So those old “Life Be In It” ads promoting physical fitness using catchy jingles and dated animation are arguably a more appropriate way to tackle the health problem than putting the fear of God into people who like cheeseburgers.
Frankly, I resent the doctors’ union (the AMA) campaigning to make people - who naturally come in all different shapes and sizes - conform to their ideals about the perfect human.
Once people have been informed of the facts I say it’s time for the AMA and the rest of the health fascists to back off. If people want to live like Norm, and enjoy sitting in front of the TV with a beer, then that’s up to them.
Ultimately it’s their life and their choice
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