Dear Mr Rudd, can I just say this that while there are no silver bullets to the problem could you take some decisive action, when it comes to your use of cliché; as working families would prefer you take whatever action is necessary to end your use of the phrase “course of action”? 

Phew – the top seven Rudd clichés all in one sentence. I think I might just need a drink, in due season…

As parliament resumes today, The Punch decided it might be worthwhile to use the Parliamentary Hansard take a look at Prime Minister’s favourite parliamentary clichés of 2009.

The results are somewhat surprising and make for an excellent drinking game.

Our Prime Minister has long been criticised for his frequent reliance on cliché. Since 2006, Kevin Rudd has ensured that phrases such as “in due season”, “everyone needs to take a cold shower” and “fair shake of the sauce bottle” have entered the lexicon of annoying clichés.

But which cliché is the Prime Ministerial favourite?

In 2009, Kevin Rudd’s most frequently used clichés were:

1. Course of Action – used 70 times
2. When it comes to – used 49 times
3. Can I just say this – used 40 times
4. Decisive action– used 24 times
5. Working families – used 25 times
6. Everything in our power – used 16 times
7. Whatever action is necessary – used 12 times
8. We’re not out of the woods yet – used 12 times
9. No magic wand/silver bullet – used 11 times
10. Will no stand/sit idly by – used 11 times

This list was complied by The Punch through the use Google to draw together a list of the 30 or so, most frequently mentioned clichés in Rudd speeches and media reports.

Then using the Adobe search the list of Rudd clichés was then cross-referenced with 2009 Hansard. You can see the link to the full results at bottom of the page.

The search of the 2009 Parliamentary Hansard tolled 14,294 pages or some 7 million words but represented the simplest way of getting into the world of Rudd cliché.

And while there are some obvious flaws (with Rudd mainly speaking in and around question time and obviously being subject to the rules of parliamentary language, thus preventing any mention of “political shitstorms”), the list clearly proves that Kevin Rudd is responsible for many of our worst political clichés.

Last weekend, The Sunday Telegraph drew together a list of the 10 most annoying political clichés.

Their list corresponds with many Rudd favourites on The Punch list such as:
- Working families
- No Magic Bullet
- Can I just say

It’s no surprise that “working families” is the most annoying political cliché.

And it’s unfair to blame Rudd personally for this given that politicians of both persuasions have grasped on to the cliché with a vengeance not seen since “Howard Battlers”. That said, in 2009 it’s Rudd fifth favourite cliché so the PM must take some responsibility…

Working families is closely followed by the reference to there being no magic bullet, which was the third least popular political cliche for most Australians.

This too is a much over-loved Rudd phrase, with many variations, such as there being no magic wand, magic medicine or silver bullet…

Of the clichés that annoy Australians the most the phrase “can I just say” is one cliché that Kevin Rudd must take personal responsibility for. He appears to use the cliché for emphasis, when he has an important point to make.

But you have wonder why the Prime Minister of Australia feels the need to ask permission… part of me can’t help picture Wilson Tuckey sitting expectantly in the back benches waiting to heckle the PM with the simple response “no”…

As with many hated clichés, these phrase highlight the meaningless nature of many Kevin Rudd’s favourite pieces of language, for example:

If you take a “course of action” isn’t this merely what the rest of us mere morals refer to as a “PLAN”. [link plan - http://en.wiktionary.org/wiki/course_of_action]

It is also worth noting, that this cliché was used 70 times – nearly twice as much as any other cliché, making you wonder if the PM thinks using the word ‘plan’ is just not Prime Ministerial…

“When it comes to” is a similarly grandiose Rudd placeholder, much like it’s evil twin brother “can I just say”. They are both entirely redundant and utterly annoying.

The phrase “decisive action” has also become a favourite of both political parties as they seek to highlight that they are “taking decisive action” or that there has been a “lack of decisive action”.

But surely the act of taking action is, by its nature, decisive. It’s not like you can take an indecisive action…

Similarly, the idea that our PM will not idle his time is, in itself, fine but why is Rudd fixated with standing or sitting… Rudd loves to declare that he will not “stand/sit idly by” but when you’ve already taken a ‘decisive’ action, surely this too is redundant.

You see political cliché is in many respects one of the greatest sins that an orator can commit.

Used occasionally it is a helpful reference point, but when you personally become responsible for a third of the nation’s most annoying political clichés it might be time to let go of a few favourite phrases…

However, knowing Kevin Rudd this “course of action” is somewhat unlikely.

So if you are planning on tuning into Question Time today, may I suggest you take our list of clichés and use it as a drinking game with the following rules.

RULES for the Kevin Rudd Drinking Game :

To be done during Question Time while attempting to see how many Rudd clichés you can coherently put in one sentence (try this one it’s kinda fun… think of it as a game of political Sudoku)

Sip if the PM says “out of the woods”, “tough times”, or “not stand/sit idly by”.

Half swig for “decisive action”, “working families” or “magic/silver bullet”.

One full swig for “course of action” (CAUTION: any more than that and you’ll be drunk before the Bronwyn Bishop gets in her first point of order)

Two swigs for grandiose phrases “Whatever action is necessary”, “When it comes to” or its brother “Can I just say”.

And finish your drink if the PM says “programmatic specificity”… 

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Most commented

30 comments

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    • Wayne Hutchins says:

      05:13am | 02/02/10

      You do realize you would be pissed within the hour…

    • Joshua Smith says:

      12:46pm | 02/02/10

      You would be pissed as soon as he answers his first question… he goes on forever!

    • Mikko says:

      06:56am | 02/02/10

      Well now Nic, just let me say this, fair shake of the sauce bottle mate, can I just say that in 2010 our Rudd government will take decisive action, we’ll do everything in our power, we will not sit idly by, there is no silver bullet mate, it’s the greatest moral threat of our time, we’ll declare war on, when it comes to pass, the Liberals don’t have a plan blah blah

    • carmen watt says:

      02:05pm | 02/02/10

      It isn’t “fair shake of the sauce bottle” it’s “fair SUCK of the sauce bottle”.
      KRudd even manages to stuff that up.
      No “Magic Pudding” is another one of his inane pompous sayings when he can’t think of an intelligent response.
      To quote from the Beatles “All things must pass” let’s hope KRudd passes soon so we can be free of this pompous twit.

    • Grid says:

      07:06pm | 03/02/10

      Can we please get rid of this twit the only thing he has got right is leaving the country, if only he’d stay gone. I agree Carmen but this is like passing a truck. I check in the bowl every day to see if hes there.
      (p.s. George Harrison wrote All things must pass in1971 after the Beatles had broken up)

    • Old Clive says:

      07:20am | 02/02/10

      I don’t bother watching the rigged show anymore, questions without notice, what a misnomer. Rudd is the most boring politician I have ever seen in my 54 years of voting. I even think he is worse than Swanny.

    • Mickey Watt says:

      02:23pm | 02/02/10

      KRudd has just been vetoed by the Arab nations for a position on th UN Security Council. Take that, you pompous twit.
      Mickey

    • Pricey says:

      07:38am | 02/02/10

      Haha… Very clever….. Simple, yet eerily correct. Rudd is trying so hard raise his stature within society and on the world stage. Kinda weird considering that the political party he is the leader of was fathered by the union movement. A socialist system of bringing everybody down to a common level and excluding those that attempt to better themselves in career or personal aspirations…..

    • Bob Gray says:

      08:17am | 02/02/10

      You forgot the “Queen Mary turning in mid-stream”!  Rudd is becoming progressively more irritating.

    • Tails says:

      08:21am | 02/02/10

      I’m horrified. Do you really mean to encourage binge drinking? You heard Kev and Swanny yesterday: we need to be more productive. Playing this game would surely just lead to more sickies.

    • Eno says:

      08:25am | 02/02/10

      Excellent - rather looking forward to question time now!

    • Gil T says:

      09:04am | 02/02/10

      I wish I knew what “working families” means.

    • Adam says:

      09:40am | 02/02/10

      working families means which ever section of “nice” Aussie voters he’s attempting to woo. You only become aware you are not part of that group when you realiseyou are not going to recieve any of the ensueing largesse. Same for Howards battlers.

    • stealthpooch says:

      10:18am | 02/02/10

      It’s an excusionary term in my eyes.  It means that many of Rudd’s policies are aimed at parents and their children instead of singles or couples without children, who nonetheless pay a great deal of taxes.

    • Sandra says:

      02:55am | 24/02/10

      I noted the potential for a drinking game in the lead up to the Rudd Howard “Mass Debate” in 2007. The imbibe-word was “working families” and I noted this wryly on a forum. Responses along the theme of “liver damage” suggest that the electorate was already weary of “working families” before Rudd was PM.

      Rudd seems to have eschewed the meme since being challenged on its exclusivity by Barry Cassidy some time in 2008.

      Footnote: “Working families” or “Australian families"was uttered by Rudd 36 time during the debate with Howard.

    • CSallen says:

      09:50am | 02/02/10

      new addition- tough and unpopular decision.
      apparently he’s going to make a few this year.
      they’ll be the first.

    • Harquebus says:

      10:59am | 02/02/10

      Cliche means try not to confuse the plebs.

    • SM says:

      11:32am | 02/02/10

      “For our tough position on (insert issue here), I make no apologies…”

    • Phillip West says:

      12:42pm | 02/02/10

      There are couple more that spring to mind, how about “drawing a line in the sand” or “bringing to the table”, these are just two more of the over-worn little Ruddeese type gems that keep on popping up from time to time.

    • Carl Palmer says:

      12:57pm | 02/02/10

      And “Getting the balace right”.

      Enjoyed the article - well done.

    • Francis Forbes says:

      01:07pm | 02/02/10

      But it works.

      Rudd is a master of speaking with out saying anything its awesome to watch

    • steve says:

      01:51pm | 02/02/10

      Heard a new one floated out the other day for a trial— “average worker” was used several times during one of his monologues.

      That surely has to be in response to the chorus of dissaproval from the non family worker set, who took deep aversion to the term “working families” and asked “what about me, it is’t fair, I’ve had enough and I want my share ...”

      Watch this space, it’ll become as nauseating as the rest of the Kevin Rudd verbal landscape.

    • sneakers says:

      02:25pm | 02/02/10

      I will embrace this concept wholeheartedly, and I make no apology for that.

    • Badger says:

      02:26pm | 02/02/10

      All Politicians are masters at talking, even under water, most must have been Inoculated with a Gramophone Needle, and often get stuck in one groove and go on & on, over & over, repeating the same thing as though we are Idiots, or need Hearing Aids. give strengh !!

        God help us, I have yet meet one that can tell me what the TRUTH is they are sprooking on about.

          Most are Lawyers that could not make it in the real world, so turn to being a POLLIE, don’t have to answer to anyone again.  Lets face it, They Are are only My employee’s, Public Servants when it come down to it.

    • CJ says:

      04:31pm | 02/02/10

      Another one that seems to pop up is “truckload” to refer to any copious amount of something. You know he really just wants to say f*ckload.

      And here here to fair SUCK of the sauce bottle. Why shake a sauce bottle when you can suck it.

    • DGB says:

      05:46pm | 02/02/10

      Can I just say, that when it comes to it, the carefully orchastrated thrust of the semi clenched right fist to reinforce every statement made, employed tirelessly by Rudd and “aped” painfully by Gillard is the greatest cliche of all.

    • Gavin says:

      07:20am | 03/02/10

      All the great speakers (read: dictators) of all time also shared this trait

    • Lej says:

      06:33pm | 02/02/10

      I’m still waiting for that NEWDIRECTION he promised.
      hahhaahah

    • Barry says:

      09:01pm | 02/02/10

      Most of these were also used by the Grey Man (JWH) in one form or another, i.e. “Can I just say this” was “let me say this” (immortalised in his spirited defense of that tireless Liberal Alan Jones - “but let me say this; I think Alan Jones is an outstanding broadcaster” - both things make you want to reach for the barf bag). John was also fond of “we will do everything in our power” , a phrase which he used to great effect in the Bali Memorial service speech 2002. Amazing what you can find with a brief google - and I’m not being paid as a journalist to do so.

    • D'oh says:

      10:45pm | 02/02/10

      Nice, watching question time this year is going to be awesome especially with a shiny new game and Rudd v Abbott!!

      Here are a few more:

      “The science is settled…..”

      The classic deflection/misdirection:

      “What I think [the Australian working families] are asking is…...”

      Any references to “The Abyss”

 

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