Next week Parliament is set to consider legislation that is another first from the Rudd Government – Australia’s first agency dedicated to Preventative Health.

Currently the media abounds with stories about our obesity epidemic, rising rates of chronic disease and problems with alcohol and tobacco. This Agency will help us do something about those problems.
As much as some media outlets find the labels irresistible, this isn’t about creating a nanny state, or nagging people into being ‘good’. This Agency will be staffed with experts who will work hard to find the best possible ways to help us be healthier – and reduce our health bill as a result.
Prevention makes sense – and, if we get it right, will save us dollars. Currently, chronic, potentially preventable, conditions – such as some cancers, cardiovascular disease and diabetes – consume about 70 per cent of the nation’s health care budget, yet less than two per cent of health expenditure is spent on preventing illness.
This means our hospitals are crowded with people needing treatment for illnesses that could have been avoided. In fact, about one-third of the total burden of disease and injury in Australia is potentially avoidable. The cost of alcohol abuse has topped $11 billion, while tobacco use comes with a $12 billion economic price tag.
If we fail to act, our health care bill will soar from $84 billion in 2003 to $246 billion by 2033, not to mention the hundreds of thousands of premature deaths.
That’s why the work of the Preventative Health Agency is so important. Due to start work on January next year, the Agency will be one of our most important weapons in the battle against obesity and other preventable health problems.
Its advice is going to be based on hard facts and robust evidence. They will run social marketing programs – like the iconic ‘Life. Be in it’ campaign of the 1980s – to encourage all of us to be more active and make better health choices. They will conduct careful research and analysis to ensure we’re doing all we can to improve our health.
In total, $133 million has been allocated to the Agency over four years: $17.6 million has been allocated for its operational costs, $102 million for social marketing, $13.1 million for a fund focussing on translational research and $0.5 million for an audit of the preventive health workforce and a strategy to address any issues.
As much as it doesn’t suit somewhat hysterical commentators who are seeking to portray the Government as intent on banning junk food or forcing exercise, the reality is somewhat less dramatic. Currently our approach is one of education and support, giving people the tools and information they need to be healthier. While it doesn’t create sensational headlines, it is far more effective. And, with the Baby Boomer generation poised to become the Chronic Disease generation, I’m more interested in results than headlines.
I look forward to this important legislation being passed later this week by both sides of the Parliament. With the Agency set to start work this coming January, our well intentioned New Year’s Resolutions may just have that bit of extra support needed to turn from fantasy into reality.
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